Retirement Planning & Account Tools | Parse

Retirement Planning & Account Tools in AI answers

Data as of Oct 18, 2026Based on 95 AI responsesReviewed by Dimitry Apollonsky

AI summary

Fidelity Investments holds a clear lead, frequently recommended for low-cost educator retirement plans and broad index funds. When employers need a 401(k) platform that automatically syncs with payroll, Human Interest is the usual answer.

Most-mentioned brands

Rank and Mentioned in · since Jul 6

#	Brand	Recommended for	Mentioned in
1	Fidelity Investments 59% low-cost educator accounts with broad index fund selections	low-cost educator accounts with broad index fund selections	59%
2	Human Interest 42% 401(k) plans featuring automated syncing across hundreds of payroll providers	401(k) plans featuring automated syncing across hundreds of payroll providers	42%
3	Guideline 35% automated payroll contributions and compliance testing paired with Gusto	automated payroll contributions and compliance testing paired with Gusto	35%
4	Vestwell 33% connected 401(k) plans with widespread payroll software integrations	connected 401(k) plans with widespread payroll software integrations	33%
5	Gusto 23% deeply integrated retirement deductions managed directly inside payroll	deeply integrated retirement deductions managed directly inside payroll	23%
6	Betterment for BusinessBetterment product line 22% automated employee contributions syncing across hundreds of payroll systems	automated employee contributions syncing across hundreds of payroll systems	22%
7	ForUsAll 20% automated payroll integrations updating contributions, deferrals, and eligibility	automated payroll integrations updating contributions, deferrals, and eligibility	20%
8	ADP 19% built-in retirement plan administration tied to native payroll	built-in retirement plan administration tied to native payroll	19%
9	Aspire Financial ServicesAspire product line 19% low-cost non-advisor access to external mutual funds	low-cost non-advisor access to external mutual funds	19%
10	Vanguard Investments Canada 17%		17%
11	TIAA 17%		17%
12	T. Rowe Price 16%		16%
13	Paychex 15%		15%
14	MyUbiquity 12%		12%
15	Paylocity 11%		11%
16	CalSTRS Pension2CalSTRS product line 9%		9%
17	Empower · dmatter.com 8%		8%
18	Equitable 8%		8%
19	Corebridge Financial 7%		7%
20	New York State Deferred Compensation Plan 7%		7%
21	Employee Fiduciary 7%		7%
22	QuickBooks Online PayrollIntuit product line 7%		7%
23	Betterment 6%		6%
24	QuickBooksIntuit product line 6%		6%
25	Rippling 6%		6%
26	Rippling PayrollRippling product line 6%		6%
27	Paychex FlexPaychex product line 6%		6%
28	403bwise 5%		5%
29	Voya Financial 5%		5%
30	Horace Mann 5%		5%
31	Charles Schwab 4%		4%
32	MissionSquare Retirement 4%		4%
33	Equitable Holdings 4%		4%
34	Patriot Software 4%		4%
35	DOL Retirement Savings Lost & FoundUnited States Department of Labor product line 3%		3%
36	Empower · empower.com 3%		3%
37	Massachusetts Teachers Association 3%		3%
38	Lincoln Investment 3%		3%
39	ADP Retirement ServicesADP product line 3%		3%
40	AXA 3%		3%
41	Netchex 3%		3%
42	ShareBuilder 401k 3%		3%
43	MetLife 3%		3%
44	Justworks 3%		3%
45	Vanguard 2%		2%
46	Boldin Advisors 2%		2%
47	Charles Schwab Retirement CalculatorCharles Schwab product line 2%		2%
48	National Registry of Unclaimed Retirement Benefits 2%		2%
49	Aspire 2%		2%
50	Washington State Deferred Compensation Program (DCP)Washington State product line 2%		2%
51	Gusto 401(k)2%		2%
52	403bCompare 2%		2%
53	Social Security Administration 2%		2%
54	NerdWallet 2%		2%
55	Transamerica 2%		2%
56	AIG 2%		2%
57	Ascensus 2%		2%
58	BambooHR 2%		2%
59	ADP Workforce NowADP product line 2%		2%
60	Smart Sync 2%		2%
61	UKG 2%		2%
62	Workday 2%		2%
63	CalSavers 1%		1%
64	Nationwide ProAccount 1%		1%
65	Empower Retirement PlannerEmpower product line 1%		1%
66	Pension Benefit Guaranty Corporation 1%		1%
67	National Association of Unclaimed Property Administrators (NAUPA)1%		1%
68	Social Security Benefit CalculatorFidelity Investments product line 1%		1%
69	Login.gov 1%		1%
70	National Education Association 1%		1%
71	457bwiser 1%		1%
72	American Fidelity 1%		1%
73	CalSTRS 1%		1%
74	ProjectionLab 1%		1%
75	Internal Revenue Service 1%		1%
76	Ohio Deferred Compensation (Ohio457)1%		1%
77	New Hampshire Deferred Compensation 1%		1%
78	Lincoln Financial Group 1%		1%
79	Massachusetts Deferred Compensation SMART Plan 1%		1%
80	Security Benefit 1%		1%
81	Wisconsin Deferred Compensation ProgramEmpower product line 1%		1%
82	Betterment Retirement PlannerBetterment product line 1%		1%
83	WEA Member Benefits 1%		1%
84	RUN Powered by ADPADP product line 1%		1%
85	Deel 1%		1%
86	PayKonnect 1%		1%
87	Square PayrollSquare product line 1%		1%
88	401GO 1%		1%
89	RUNOutside product line 1%		1%
90	OnPay 1%		1%
91	TriNet 1%		1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Aspire Financial Services, 8% on ChatGPT Search and 30% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Fidelity Investments	58%	60%
Human Interest	42%	43%
Guideline	33%	36%
Vestwell	42%	23%
Gusto	25%	21%
Betterment for Business	27%	17%
ForUsAll	10%	30%
ADP	10%	28%
Aspire Financial Services	8%	30%
Vanguard Investments Canada	13%	21%

Retirement Planning & Account Tools in AI answers

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