Data as of Oct 18, 2026Based on 56 AI responses
Reviewed by Dimitry Apollonsky
Rank and Mentioned in · since Jul 8
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | dynamic ad insertion and granular audience targeting across broad podcast categories | dynamic ad insertion and granular audience targeting across broad podcast categories | 68% |
| 2 | direct sponsorships reaching dedicated technology decision-makers and developer audiences | direct sponsorships reaching dedicated technology decision-makers and developer audiences | 66% |
| 3 | advertising placements reaching focused software engineering and open-source communities | advertising placements reaching focused software engineering and open-source communities | 57% |
| 4 | broad contextual and behavioral audience targeting across diverse audio shows | broad contextual and behavioral audience targeting across diverse audio shows | 43% |
| 5 | sponsorships targeting software developers and technical professionals | sponsorships targeting software developers and technical professionals | 41% |
| 6 | marketplace ad inventory and host-read opportunities across many podcast genres | marketplace ad inventory and host-read opportunities across many podcast genres | 39% |
| 7 | niche podcast ad placements tailored for technical audiences | niche podcast ad placements tailored for technical audiences | 34% |
| 8 | large-scale audio advertising across wide podcast and streaming networks | large-scale audio advertising across wide podcast and streaming networks | 29% |
| 9 | targeted sponsorships focused on professional software developers | targeted sponsorships focused on professional software developers | 27% |
| 10 | self-serve audio campaigns targeting listeners by interests and topics | self-serve audio campaigns targeting listeners by interests and topics | 25% |
| 11 | 23% | ||
| 12 | 18% | ||
| 13 | 18% | ||
| 14 | 16% | ||
| 15 | 11% |
What’s changing · since July
Since July, TWiTrising has become the usual answer for advertising networks targeting tech and developer audiences. The Changelogrising and Acastrising have also gained mentions across the market.
Since Jul 5
Widest split: Acast, 89% on ChatGPT Search and 46% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Acast | 89% | 46% | |
| TWiT | 71% | 61% | |
| The Changelog | 61% | 54% | |
| Spotify Audience Network | 57% | 29% | |
| Software Engineering Daily | 54% | 29% | |
| Libsyn Ads | 46% | 32% | |
| Failover Media | 68% | Outside Google AI Mode's top 25 | |
| SiriusXM | 21% | 36% | |
| Software Engineering Radio | 29% | 25% | |
| Spotify Ads | 43% | Outside Google AI Mode's top 25 |
65% of citations point at the ranked brands’ own sites. datadriven.partners, advertisecast.com, github.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 8
Leading brands by topic
I need to run ads on podcasts for developers and tech workers. Which networks should I look at?