Data as of Aug 25, 2026 · Based on 311 AI responses · Shares cover the last 30 days · See how Parse measures this
Unified Communications and VoIP Platforms
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The dominant brand, consistently recommended as the native choice for M365 users. | 81% | |
| 2 | A rising challenger, frequently cited as a feature-rich, all-in-one UCaaS platform. | 80% | |
| 3 | Primarily known for video, but increasingly recognized as a full UC platform. | 77% | |
| 4 | 42% | ||
| 5 | Frequently suggested for its global reach and unified calling, chat, and video. | 41% | |
| 6 | A fast-growing contender, noted for its AI-powered voice features and Teams integration. | 35% | |
| 7 | 34% | ||
| 8 | Presented as a strong, reliable UCaaS choice for businesses wanting unified communications. | 27% | |
| 9 | 13% | ||
| 10 | 10% | ||
| 11 | 10% | ||
| 12 | 5% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 2% | ||
| 18 | 2% | ||
| 19 | Primarily known for video, but increasingly recognized as a full UC platform. | 1% | |
| 20 | 1% | ||
| 21 | 1% | ||
| 22 | 1% | ||
| 23 | 1% | ||
| 24 | 1% | ||
| 25 | 1% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
zoom.com is the page AI reaches for most here, cited in 57% of analyzed answers.
Rose from rank #5 to #3 between Nov 2025 and Mar 2026, solidifying its position as a top third-party alternative.
Jumped from rank #24 to #5 in this market between Nov 2025 and Mar 2026, increasingly cited for its AI features.
Though still a top contender, it slipped from rank #3 to #4 between Nov 2025 and Mar 2026.
“A simple choice based on tech stack and integrations.” → “A strategic choice of 'communication operating model' requiring clear governance.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 86% | 80% | ||
| 90% | 35% | ||
| 57% | 80% | ||
| 71% | 35% | ||
| 48% | 50% |
Across 311 AI responses, Microsoft is mentioned most, named in 81% of them, followed by RingCentral (80%) and Zoom (77%).
Parse measures each brand's mention rate — the share of answers naming it — across 311 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently recommend full Unified Communications (UCaaS) platforms that bundle voice, video, messaging, and presence. Microsoft Teams and
RingCentral are the most frequent recommendations, with AI framing them as robust, all-in-one solutions.
Zoom is also regularly mentioned, particularly for teams prioritizing video communication but also needing integrated chat and phone capabilities.
AI assistants consistently recommend full Unified Communications (UCaaS) platforms that bundle voice, video, messaging, and presence. Microsoft Teams and
RingCentral are the most frequent recommendations, with AI framing them as robust, all-in-one solutions.
Zoom is also regularly mentioned, particularly for teams prioritizing video communication but also needing integrated chat and phone capabilities.
AI responses consistently frame this as a choice between ecosystem and flexibility, recommending Microsoft Teams for organizations embedded in 365 and for those needing broad third-party tool integration. Since early 2026, the framing has become more strategic, advising that the choice of tool is less important than implementing a clear 'communication operating model' with defined governance to solve fragmentation.
Brands mentioned
AI responses consistently frame this as a choice between ecosystem and flexibility, recommending Microsoft Teams for organizations embedded in
Microsoft 365 and
Slack for those needing broad third-party tool integration. Since early 2026, the framing has become more strategic, advising that the choice of tool is less important than implementing a clear 'communication operating model' with defined governance to solve fragmentation.