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Rapalarapala.comRapala designs and sells fishing lures and related gear (tools, knives, apparel) across multiple product lines, including Shad Rap, Original Floating, X-Rap, DT/Dives-To, Mooch Minnow, and more. Their online store offers e-commerce shopping with free ground shipping on orders over $50, country/regional pages, customer service, and catalogs, plus access to international distributors. They also foster a fishing community through programs and social engagement (e.g., Rapala Insider, Dock Talk, #Rapala).
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