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Farmasi sells makeup, skincare, body care, fragrances, and related products online through a catalog, bundles, and subscription options. The catalog groups items by series (Absolute, Age Reversist, Aqua Lumi, Calendula, Tea Tree) and by category (cleansers, serums, masks, makeup, hair care, fragrances). The site also promotes an influencer program with training resources and events, along with customer support, policies, and gifting options.
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