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IncantoCosmetics offers vegan, cruelty-free whipped matte liquid lipsticks, such as the Goddess shade, sold on Etsy. The formula is designed to be transfer-minimizing, long-wearing, and smudge-resistant, with a subtle butterscotch scent and a fully matte finish. The Goddess color is a deep neutral brown-red with a hint of purple, which can be built up for more opacity and is marketed as lip-safe and eye-safe.
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