Data as of Sep 21, 2026 · Based on 300 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
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Named in 26% of answers
Named in 24% of answers
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Named in 22% of answers
Source | Citation share |
|---|---|
 Performance Creative Agencies That Boost ROAS - 2025https://www.darkroomagency.com/observatory/15-leading-performance-creative-agencies-in-2025 | 2% |
 10 Innovative Creative Testing Companies | Attesthttps://www.askattest.com/blog/articles/creative-testing-companies | 2% |
 Performance Creative Agencies: 15 Worth a First Call (2026) - inBeat Agencyhttps://www.inbeat.co/articles/top-performance-creative-agencies/ | 2% |
 Creative Testing Company | Digital Advertising | Brill Mediahttps://brillmedia.co/services/creative-testing-company/ | 1% |
 Top 11 Dynamic Creative Optimization Companies Revolutionizing Personalized Advertising - inBeat Agencyhttps://inbeat.agency/blog/top-dynamic-creative-optimization-companies | 1% |
 12 Strategic Creative Performance Agencies for Brands in 2026https://www.superside.com/blog/creative-performance-agencies | 1% |
 Creative Performance Testing | AI Video Ad Analysis | AdTestingTools.comhttps://adtestingtools.com/services/creative-testing | 1% |
 Ad Creative Testing Services Are Bleeding Your ROAS (9 That Actually Fix It)https://clicksgeek.com/ad-creative-testing-services/ | 1% |
 Ad Screening, Creative Testing & Effectivenesshttps://www.kantar.com/solutions/creative | 1% |
 Ace Metrix - Wikipediahttps://en.wikipedia.org/wiki/Ace_Metrix | 1% |
High views with zero click-throughs mean **your videos capture attention initially (high impressions/views), but fail to inspire action or provide a clear reason to click** **.** High views usually indicate a strong visual hook or broad targeting, while zero clicks point to a weak call-to-action (CTA), a mismatch…
High views with zero click-throughs mean your videos capture attention initially (high impressions/views), but fail to inspire action or provide a clear reason to click . High views usually indicate a strong visual hook or broad targeting, while zero clicks point to a weak call-to-action (CTA), a mismatch between the video and the audience's intent, or an unclear value proposition.
Specialized software platforms analyze creative elements, measure attention, and predict performance before or during live campaigns.
| Solution | Primary Job | Best Used When |
|---|---|---|
| Vidmob | In-market creative analytics | You have high creative volume and need AI data on which visual elements drive action. |
| CreativeX | Creative governance and standards | Large teams need automated scoring on creative readiness and brand compliance. |
| Kantar Link AI | Predictive pre-testing | You want to test concept success via AI predictions before spending ad budgets. |
| RealEye.io | Eye-tracking and attention | You need biometric data on where users actually look during the video. |
If you prefer an agency partner rather than a software tool, look for performance creative agencies that specialize in iterative testing frameworks (such as dynamic creative optimization and systematic hook testing).
Watch this breakdown to understand how performance teams structure creative testing frameworks to fix engagement drops:
If you want to share your current platform (Meta, YouTube, TikTok) and what your call-to-action is , I can give you specific ideas on how to fix the gap between your views and clicks.
If you’re getting **lots of views but zero clicks**, I’d look specifically for a **performance creative agency / creative testing specialist**, rather than a traditional video-production shop. They should diagnose the hook, offer, CTA, messaging, and audience fit, then run structured variations and optimize based on…
If you’re getting lots of views but zero clicks, I’d look specifically for a performance creative agency / creative testing specialist, rather than a traditional video-production shop. They should diagnose the hook, offer, CTA, messaging, and audience fit, then run structured variations and optimize based on CTR and downstream conversions.
A few relevant specialists I found:
For your specific symptom, I’d ask any prospective partner to answer “Why are people watching but not clicking?” before they pitch you more videos. They should be able to examine metrics such as 3-second/first-frame retention → average watch time → CTA engagement → CTR → landing-page conversion, and propose controlled tests that isolate one variable at a time.
If you tell me which platform (Meta, TikTok, YouTube, LinkedIn, etc.), what you sell, and roughly how much you spend on ads per month, I can narrow this to the most relevant specialists.
- **Strikepoint** - 580 Broadway St #201b, Laguna Beach, CA 92651, United States - **454 Creative** - 5251 California Ave, Irvine, CA 92617, United States - **Dymic Digital** - 30021 Tomas 3rd floor, Rancho Santa Margarita, CA 92688, United States
What you’re looking for is a performance creative agency—not a traditional video-production shop. They specialize in turning ad performance data into structured creative tests: different hooks, openings, offers, creators, CTAs, pacing, and formats.
Given the high views + zero clicks, I’d prioritize teams that specifically test CTR and downstream conversion, rather than teams focused mainly on reach or watch time.
With lots of views but zero CTR, don't let an agency simply respond with "we need better videos." Ask them to identify where the funnel is breaking:
Hook → message/offer → proof → CTA → click
For example, your videos may be excellent at generating attention but fail to establish why someone should click now. A good performance-creative team should propose a controlled test such as:
Then judge winners by CTR, CPC, conversion rate and ultimately CPA/revenue, not views alone. This research-to-hypothesis-to-test-to-learn loop is a core characteristic of performance creative.
If you're in Orange County, I'd start with Strikepoint and Milked Media, then compare them against a specialist like MediaNug or OKAD. The latter two are more explicitly built around high-volume creative testing rather than conventional agency creative.
High views with zero click-throughs usually means your top-of-funnel creative is doing its job of grabbing attention, but it fails to trigger curiosity, deliver a clear value proposition, or include a compelling call-to-action (CTA). To fix this, you need structured creative testing (analyzing hooks, messaging,…
High views with zero click-throughs usually means your top-of-funnel creative is doing its job of grabbing attention, but it fails to trigger curiosity, deliver a clear value proposition, or include a compelling call-to-action (CTA).
To fix this, you need structured creative testing (analyzing hooks, messaging, pacing, and visual elements). Depending on whether you want a software platform to manage it in-house or an agency/service to do it for you, here are the top specialists in the space:
If you'd like to narrow this down, tell me:
I can help you pinpoint whether you need an analytics tool or a creative production strategy shift.
High views with zero click-through rates (CTRs) `typically mean your video is doing a great job acting as a "stop sign" (capturing initial attention), but failing to communicate value, spark curiosity, or deliver a compelling call-to-action (CTA) that motivates a…
High views with zero click-through rates (CTRs) typically mean your video is doing a great job acting as a "stop sign" (capturing initial attention), but failing to communicate value, spark curiosity, or deliver a compelling call-to-action (CTA) that motivates a click.
To fix this, brands turn to performance creative agencies and creative testing platforms that specialize in rapid iteration, hook optimization, and data-backed ad variations.
These agencies focus specifically on building, testing, and scaling video variations (such as TikToks, Reels, and Meta ads) based on systematic data frameworks rather than just guesswork:
If you want to test and diagnose emotional response, branding clarity, and predictive intent before or during heavy media spend, these platforms evaluate the creative itself:
To help narrow down the best path forward, tell me:
What you’re looking for is a **performance creative agency** (or a specialist performance-creative strategist), not a traditional video-production agency. They test hooks, messaging, pacing, CTAs, formats, and audiences against actual CTR/CVR/CPA data rather than optimizing for views. A few worth evaluating: -…
What you’re looking for is a performance creative agency (or a specialist performance-creative strategist), not a traditional video-production agency. They test hooks, messaging, pacing, CTAs, formats, and audiences against actual CTR/CVR/CPA data rather than optimizing for views.
A few worth evaluating:
High views + zero clicks usually means the creative is winning the attention battle but losing the intent/action battle. I'd specifically look for someone who can diagnose:
If you tell me what you're selling, monthly ad spend, and whether these are Meta, TikTok, YouTube, or another platform, I can narrow this down to 3–5 specialists that fit your situation and budget.
If you’re getting **high views but zero clicks**, I’d look specifically for a **performance creative / creative testing specialist**, rather than a traditional video-production agency. You want someone who can diagnose *why people watch but don’t act*, then systematically test hooks, offers, messaging, CTAs, and…
If you’re getting high views but zero clicks, I’d look specifically for a performance creative / creative testing specialist, rather than a traditional video-production agency. You want someone who can diagnose why people watch but don’t act, then systematically test hooks, offers, messaging, CTAs, and formats.
A few specialists worth shortlisting:
Don't let an agency respond with simply "you need better videos." Give them your view rate, 3-second/hold rate, CTR, CPC, landing-page conversion rate, spend, and examples of the ads.
The key question is:
"People are willing to watch our ads, but nobody clicks. What specifically is preventing the transition from attention to intent, and what controlled creative tests would you run to isolate it?" I'd expect a good specialist to propose tests around CTA, offer clarity, pain-point/benefit framing, proof, curiosity gaps, and the final 3–5 seconds, rather than just producing prettier videos.
If you tell me what you're advertising, your monthly ad spend, and whether you're running Meta, TikTok, YouTube, or another platform, I can narrow this to the 3 best-fit specialists for your situation.
High views with zero click-throughs (CTR) usually means your video is doing a great job at **stopping the scroll** (the visual hook works), but it fails to **trigger intent or curiosity** (the value proposition, CTA, or message alignment is missing). When you need to fix this through systematic creative testing and…
High views with zero click-throughs (CTR) usually means your video is doing a great job at stopping the scroll (the visual hook works), but it fails to trigger intent or curiosity (the value proposition, CTA, or message alignment is missing).
When you need to fix this through systematic creative testing and performance optimization, you are looking for Performance Creative Agencies or Creative-as-a-Subscription (CaaS) partners. Here are the top specialists and categories of agencies that fix this exact problem:
If you already have a media buying team but need a high-velocity engine to pump out hook variations, iterate on video angles, and test different CTAs, these dedicated production partners excel at rapid iteration:
Diagnosing Your Zero-CTR Video Ad
Before handing it off to an agency, look closely at where the drop-off happens:
To help narrow down who you should talk to, what is your primary ad platform (e.g., Meta, TikTok, YouTube, LinkedIn) and your monthly ad spend ? I can give you a more tailored recommendation.
If your videos are getting **high views but zero click-throughs**, you likely don’t need a traditional video production company—you need a **performance creative testing partner**. These specialists focus on diagnosing why people watch but don’t act, then testing hooks, offers, CTAs, formats, audiences, and edits…
If your videos are getting high views but zero click-throughs, you likely don’t need a traditional video production company—you need a performance creative testing partner. These specialists focus on diagnosing why people watch but don’t act, then testing hooks, offers, CTAs, formats, audiences, and edits until they find conversion drivers.
A few types of specialists to look for:
Some firms known for performance creative testing include:
When interviewing a partner, ask:
If you tell me your platform (Meta, TikTok, YouTube, LinkedIn, etc.), industry, monthly ad spend, and whether the goal is leads or purchases, I can narrow this down to the right type of specialist and shortlist options.
High views with zero click-through rates (CTR) usually means your video's hook is doing a great job capturing initial attention, but the creative fails to drive intent, lacks a clear value proposition, or misses a compelling call-to-action (CTA). Specialized agencies, platforms, and testing providers focus explicitly…
High views with zero click-through rates (CTR) usually means your video's hook is doing a great job capturing initial attention, but the creative fails to drive intent, lacks a clear value proposition, or misses a compelling call-to-action (CTA).
Specialized agencies, platforms, and testing providers focus explicitly on diagnosing this gap and optimizing video creative performance:
To help narrow down who or what approach fits best, tell me:
