Data as of Aug 25, 2026 · Based on 702 AI responses · Shares cover the last 30 days · See how Parse measures this
Insulated Coolers & Cold-Water Bottles
Parse
https://parse.gl
RTIC has taken the top spot from long-time leader , as AI assistants increasingly recommend it as a high-performance, lower-cost alternative. This dynamic is most pronounced in answers to users specifically seeking a substitute for the premium-priced , where is the dominant recommendation.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Consistently positioned as the premium, 'gold standard' choice for durability and performance. | 81% | |
| 2 | The top-recommended value alternative, praised for | 72% | |
| 3 | Frequently named as a solid budget-friendly brand, especially for casual or wheeled use. | 58% | |
| 4 | 45% | ||
| 5 | A rising value recommendation, noted for large capacity and strong multi-day performance. | 32% | |
| 6 | An emerging recommendation for long-term ice retention and durability. | 25% | |
| 7 | Often cited as a durable, high-performance alternative to | 16% | |
| 8 | 13% | ||
| 9 | 12% | ||
| 10 | 11% | ||
| 11 | 10% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | A fast-rising recommendation, framed as an American-made, high-performance rotomolded cooler. | 7% | |
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 4% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
outdoorgearlab.com is the page AI reaches for most here, cited in 47% of analyzed answers.
Dropped from #1 to #2 in overall mentions between October 2025 and March 2026.
“the default best cooler” → “the premium 'gold-standard' benchmark, but pricey”
Rose from #3 to #1 in mentions between October 2025 and March 2026.
Fell from #2 to #3 in mentions between October 2025 and March 2026.
Jumped from #6 to #4 in mentions between October 2025 and March 2026.
Across 702 AI responses, YETI is mentioned most, named in 81% of them, followed by RTIC (72%) and Igloo Coolers (58%).
Parse measures each brand's mention rate — the share of answers naming it — across 702 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
YETI is consistently the top recommendation for maximum, multi-day ice retention, framed as the benchmark for premium performance. However, AI responses quickly follow up with other rotomolded coolers like
RTIC,
Lifetime, and
Canyon, presenting them as strong performers that also offer excellent long-term ice retention.
What is the best cooler for keeping ice for multiple days?
YETI is consistently the top recommendation for maximum, multi-day ice retention, framed as the benchmark for premium performance. However, AI responses quickly follow up with other rotomolded coolers like
RTIC,
Lifetime, and , presenting them as strong performers that also offer excellent long-term ice retention.
Brands mentioned
Brands mentioned
For this general query, AI assistants almost always position YETI as the premium, 'gold-standard' pick for durability and insulation.
RTIC is consistently presented as the best overall value alternative, with Igloo and
Coleman frequently mentioned as reliable budget-friendly options for more casual use.