Data as of Aug 25, 2026 · Based on 663 AI responses · Shares cover the last 30 days · See how Parse measures this
Trust Planning & Pet Care Services
Parse
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ASPCA Pet Insurance is AI's top recommendation for pet trust planning. For children's trusts, however, early leader has seen its dominance fade in favor of a wider range of legal and financial resources.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 18% | ||
| 2 | Featured for children's trusts through Dec 2025, but less visible since. | 7% | |
| 3 | A financial resource referenced for setting up both pet and child trusts. | 6% | |
| 4 | A key legal information source for both children's and pet trust planning. | 5% | |
| 5 | Heavily cited as a resource for setting up trusts in December 2025. | 5% | |
| 6 | Gained visibility in early 2026 as an expert source on pet trusts. | 4% | |
| 7 | Cited as an online service for creating trust documents. | 4% | |
| 8 | 4% | ||
| 9 | 3% | ||
| 10 | 3% | ||
| 11 | 3% | ||
| 12 | 3% | ||
| 13 | 3% | ||
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | Suggested for finding attorneys experienced in establishing pet trusts. | 2% | |
| 17 | 2% | ||
| 18 | 2% | ||
| 19 | 2% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
actec.org is the page AI reaches for most here, cited in 33% of analyzed answers.
Dominated children's trust responses in December 2025 but was rarely cited thereafter.
Began appearing as an expert source for pet trusts in January 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 7% | 12% | ||
| 5% | 0% | ||
| 0% | 5% | ||
| 5% | 0% | ||
| 0% | 5% |
Across 663 AI responses, ASPCA is mentioned most, named in 18% of them, followed by Trust & Will (7%) and SmartAsset (6%).
Parse measures each brand's mention rate — the share of answers naming it — across 663 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI models consistently recommend creating a formal trust with a lawyer. ASPCA Pet Insurance is the dominant resource cited from November 2025 through January 2026, with responses frequently highlighting its 'Pet Trust Primer'. Since February 2026, recommendations have become less brand-specific, focusing on the general process.
Brands mentioned
ASPCA Pet InsuranceAI models consistently recommend creating a formal trust with a lawyer. ASPCA Pet Insurance is the dominant resource cited from November 2025 through January 2026, with responses frequently highlighting its 'Pet Trust Primer'. Since February 2026, recommendations have become less brand-specific, focusing on the general process.
Responses initially highlighted DIY services like Trust & Will and financial portals like
and , especially in December 2025. Since January 2026, recommendations have shifted towards a more generalized process, advising users to consult estate planning attorneys and citing broader legal information sources.
Brands mentioned
I want to set up a trust for my children. How do I get started with that process?
Responses initially highlighted DIY services like Trust & Will and financial portals like
SmartAsset and
U.S. Bank, especially in December 2025. Since January 2026, recommendations have shifted towards a more generalized process, advising users to consult estate planning attorneys and citing broader legal information sources.