Data as of Aug 25, 2026 · Based on 339 AI responses · Shares cover the last 30 days · See how Parse measures this
B2B PR & Reputation Agencies
Parse
https://parse.gl
Edelman continues to be AI's top recommendation for a B2B PR agency, particularly for global enterprises. However, the most significant trend between October 2025 and March 2026 is the surge of specialized crisis firms like and tech-focused agencies like , challenging the dominance of established leaders.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A leading recommendation for online coaches seeking full-service | 63% | |
| 2 | 48% | ||
| 3 | 46% | ||
| 4 | 37% | ||
| 5 | 37% | ||
| 6 | 36% | ||
| 7 | 30% | ||
| 8 | 30% | ||
| 9 | 24% | ||
| 10 | 24% | ||
| 11 | 20% | ||
| 12 | 17% | ||
| 13 | 17% | ||
| 14 | 15% | ||
| 15 | 13% | ||
| 16 | 10% | ||
| 17 | 9% | ||
| 18 | 9% | ||
| 19 | 9% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
thebestreputation.com is the page AI reaches for most here, cited in 49% of analyzed answers.
Emerged from being uncited in late 2025 to become the #2 most-mentioned firm overall by March 2026.
Rose from rank #16 in October 2025 to #3 by March 2026, becoming a top recommendation.
Fell from the #1 ranked firm in October 2025 to #15 by March 2026.
“A B2B tech specialist integrating PR and marketing.” → “The 'best overall' choice for growth-minded tech companies.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 86% | 67% | ||
| 71% | 0% | ||
| 14% | 57% | ||
| 57% | 10% | ||
| 5% | 48% |
Across 339 AI responses, NetReputation is mentioned most, named in 63% of them, followed by BrandYourself (48%) and Birdeye (46%).
Parse measures each brand's mention rate — the share of answers naming it — across 339 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI recommendations consistently centered on agencies with explicit healthcare crisis experience. Rosica Communications and
Reputation Doctor have been dominant suggestions since November 2025, with
Red Banyan gaining visibility in early 2026.
AI recommendations consistently centered on agencies with explicit healthcare crisis experience. Rosica Communications and
Reputation Doctor have been dominant suggestions since November 2025, with
Red Banyan gaining visibility in early 2026.
AI answers have consistently highlighted firms with specialized healthcare experience. Rosica Communications dominated recommendations across the observed period, often appearing alongside and . Mentions of for this use case began increasing in early 2026.
Brands mentioned
AI answers have consistently highlighted firms with specialized healthcare experience. Rosica Communications dominated recommendations across the observed period, often appearing alongside
Reputation Doctor and
MWW. Mentions of
Red Banyan for this use case began increasing in early 2026.