Which one AI picks, and when.
Data as of Aug 23, 2026 · Based on 6 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where Apple leads by 66 points.
| Measure |  Apple |  ALEXA |
|---|---|---|
| Parse Score | 95 |
| 54 |
| Strength | 67 | 38 |
|---|
| Reach | 86 | 40 |
|---|
| Authority (widest gap) | 91 | 25 |
|---|
