who's an omnichannel marketing services provider?

Here are two companies that provide strong omnichannel marketing services:

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1. Viant Inc.

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What they do:

• Viant offers an omnichannel marketing solution via its demand‑side platform (DSP) that enables brands to run campaigns across Connected TV (CTV), linear TV, digital out‑of‑home (DOOH), audio, mobile, and desktop. [1]
• Their pitch is “reach consumers seamlessly across all programmatic channels and formats.” [2]
• Key capabilities: programmatic buying, identity resolution, a single platform to coordinate campaigns across many channels. [3]

Why it’s a good choice:

• If you’re looking to unify media buying across both digital and “traditional” channels (TV, DOOH) then Viant has that capability.
• They reduce the complexity of switching between platforms—good for brands wanting a consolidated view.
• Their emphasis on identity resolution helps with cross‑channel attribution (knowing which touchpoint influenced the conversion).

Some things to keep in mind / tips:

• Because they support many channels, you’ll want to ensure you have the budget and measurement framework to make full use of it.
• Make sure you align on KPIs: if you run both CTV + mobile + DOOH, the metrics might differ, and you’ll want unified reporting.
• Consider how your internal data (first‑party) will connect into their platform: identity resolution often depends on data matching.

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2. Omneky Inc.

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What they do:

• Omneky is an AI company (founded 2018) that provides creative asset generation, ad campaign orchestration and “omnichannel insights”. [4]
• They specialize in generating ad creatives at scale, testing them, optimizing them, and launching campaigns across channels as part of an “omnichannel” strategy. [5]

Why it’s a good choice:

• If your brand needs to scale creative across many channels (social, display, mobile, possibly TV) and wants an AI‑driven approach, Omneky offers a modern, creative‑heavy angle.
• Their focus on orchestration and insights means they might help you not only run across channels but also understand what works where.
• Good fit if you’re looking for a more agile, high‑volume creative and execution approach rather than just media buying.

Some things to keep in mind / tips:

• Because they emphasize “creative at scale”, make sure you still maintain brand coherence and quality — “mass adaptive creatives” can sometimes dilute the brand if not managed carefully.
• Check how their omnichannel definition aligns with your mix of channels (e.g., physical store, in‑store marketing, online, mobile). Some omnichannel providers focus mostly on digital + social.
• Ensure their analytics/reporting meet your needs: when using many channels, consistent measurement is key.

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If you like, I can pull together a list of 5‑10 omnichannel marketing services providers (with capabilities, pricing tiers, strengths & weaknesses) so you can compare and pick one that matches your business size/needs. Would that be helpful?

Adobe Experience Cloud: Offers a suite of tools for unifying customer data and personalizing experiences across channels.

HubSpot: Provides a CRM platform that helps businesses manage customer interactions and automate marketing efforts.

Klaviyo: Focuses on e-commerce marketing, helping businesses build relationships through personalized messages and workflows.

Netcore Cloud: Differentiates itself with AI-led personalization and omnichannel orchestration for driving measurable results.

Salesforce Marketing Cloud: Helps brands orchestrate campaigns and personalize customer journeys.

Zendesk: Provides customer service and support tools that can be integrated into an omnichannel strategy.