Which "insurance brokers" specialize in product liability for vape manufacturers?
Data as of Sep 21, 2026 · Based on 291 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
Data as of Sep 21, 2026 · Based on 291 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
For product liability insurance as a vape manufacturer, several specialized brokers are frequently cited for their industry experience. 
Brands AI recommends here
Named in 74% of answers
Veracity is a leading national option that provides highly customizable product liability coverage. They are well-regarded for offering in-house underwriting, serving both startups and established businesses with limits up to 100 million.
Named in 71% of answers
PPIB is an expert in difficult-to-place risks for the vaping industry. They offer comprehensive coverage across all 50 states for manufacturers, specifically focusing on custom policies for e-liquids and vaporizer devices.
Named in 69% of answers
As a pioneer in this niche, Lionheart offers deep expertise in liability protection for vape manufacturers. They frequently partner with Lloyd's of London to provide specialized coverage for manufacturers and distributors.
Named in 58% of answers
Source | Citation share |
|---|---|
Product Liability Insurance for Manufacturers, Importers, and Distributors | Veracityhttps://www.veracityinsurance.com/product-liability-insurance | 6% |
E-CIGS/VAPORS - Lionheart Insurance Serviceshttps://lionheartins.com/vape-juice-ecig-insurance/ | 6% |
e-cigarette & vape insurancehttps://www.vapeinsurancepros.com/ | 6% |
 Specialized Smoke Shop Insurance Programs - PPIBhttps://www.ppibcorp.com/smoke-shop-insurance/ | 5% |
E-Cigarette and Vape Insurance | Veracityhttps://www.veracityinsurance.com/e-cigarette-insurance | 4% |
 E-Cigarette & Vape Product Liability Insurancehttps://www.insurancecanopy.com/product-business-insurance/vape-products | 3% |
 Insurance and Risk Management Brokerage | Brown & Brownhttps://castlerockagency.com/electronic-cigarette-product-liability-insurance/ | 3% |
 Professional Program Insurance Brokerage - ProgramBusiness | Where insurance industry clickshttps://programbusiness.com/market-directory/professional-program-insurance-brokerage/ | 3% |
 E-Cigarette & Vape Shop Insurance - Anthony Joneshttps://anthonyjones.com/business-insurance/vaping-and-electronic-cigarette-insurance/ | 3% |
Electronic cigarette product liability insurancehttps://www.products-liability-insurance.com/electronic-cigarette-product-liability-insurance/ | 2% |
Finding specialized product liability insurance for vape, e-liquid, and e-cigarette manufacturing is challenging through standard commercial carriers due to high-risk associations (battery explosions, chemical inhalation concerns, and evolving FDA regulations). Several specialized brokers, managing general agents…
Finding specialized product liability insurance for vape, e-liquid, and e-cigarette manufacturing is challenging through standard commercial carriers due to high-risk associations (battery explosions, chemical inhalation concerns, and evolving FDA regulations).
Several specialized brokers, managing general agents (MGAs), and programs focus explicitly on the vaping and electronic nicotine delivery systems (ENDS) manufacturing supply chain:
If you'd like to narrow this down, please let me know:
I can give you a better idea of what coverage limits or safety documentation these brokers will require.
Yes. For **U.S. vape/e-cigarette manufacturers**, I found several brokers/programs that explicitly advertise product-liability coverage for this niche: - **[vapeinsurancepros.com](https://www.vapeinsurancepros.com/?utm_source=chatgpt.com)** — Highly specialized in vaping. It covers e-liquid/e-juice manufacturers,…
Yes. For U.S. vape/e-cigarette manufacturers, I found several brokers/programs that explicitly advertise product-liability coverage for this niche:
For a manufacturer, I'd make the submission very explicit about:
One particularly relevant detail: VIP says it has been insuring the vape industry since 2008 and is licensed in all 50 states.
If you tell me what the manufacturer actually makes (e-liquid, disposable vapes, batteries/hardware, or both), approximate annual revenue, and where the products are sold, I can research the current market and narrow these down to the most relevant brokers/carriers and their advertised limits.
Finding specialized product liability insurance for vape and e-liquid manufacturers can be challenging through standard commercial carriers due to high perceived risks regarding battery malfunctions and chemical inhalation claims. Several niche brokers and managing general agents (MGAs) explicitly build programs for…
Finding specialized product liability insurance for vape and e-liquid manufacturers can be challenging through standard commercial carriers due to high perceived risks regarding battery malfunctions and chemical inhalation claims. Several niche brokers and managing general agents (MGAs) explicitly build programs for the vaping and alternative-nicotine sector:
If you'd like to narrow this down, let me know:
I can give you a better idea of what coverage limits or prerequisites these programs typically require.
For **vape manufacturers** (e-liquid, nicotine products, devices, mods, batteries, private-label brands, importers), you generally want a broker that has experience with **vape/e-cigarette product liability**, not just a broker that insures vape shops. The market is specialized because many standard carriers exclude…
For vape manufacturers (e-liquid, nicotine products, devices, mods, batteries, private-label brands, importers), you generally want a broker that has experience with vape/e-cigarette product liability, not just a broker that insures vape shops. The market is specialized because many standard carriers exclude vaping/ENDS risks.
Some brokers/program specialists to consider:
| Broker / program | Why it may fit vape manufacturers |
|---|---|
| vapeinsurancepros.com | One of the most narrowly focused vape specialists. It specifically lists e-cigarettes, e-liquids/e-juice, devices/mods, private labels, manufacturers, distributors, and importers. Vape Insurance Pros |
| veracityinsurance.com | Operates a vape insurance program through its VIP division and markets coverage for e-cigarette/vape businesses, including manufacturers and product-liability exposures. CompleteMarkets |
| ppibcorp.com | Has a dedicated e-cig/vape product liability program covering categories such as e-liquid manufacturers, facilities, importers, and distributors. MyNewMarkets MyNewMarkets |
| lionheartins.com | Specializes in e-cigarette/vapor risks and states it has provided liability protection for e-juice and e-cigarette manufacturers and distributors. Lionheart Insurance Services |
| heffins.com (via Calco specialty expertise) | Calco’s vape insurance business was acquired by Heffernan; this is a route worth exploring for vape-specific commercial insurance expertise. Parse |
| anthonyjones.com | A UK-focused specialist that advertises vape/e-cigarette insurance for manufacturing, wholesalers, distributors, and retailers. Anthony Jones |
When speaking with brokers, ask specifically:
For a manufacturer, the key document is usually the product liability policy wording, not just the certificate of insurance. A policy that says “general liability” but excludes vape products may not provide meaningful protection.
If you tell me whether you manufacture e-liquid, disposable vapes, hardware/batteries, nicotine salts, or private-label products, plus your sales volume and countries sold into, I can narrow the list to the brokers most likely to handle that risk.
For a **vape manufacturer** (not just a vape shop), you’ll want a broker that understands **ENDS/e-cigarette product liability**, including risks from e-liquid, nicotine products, lithium-ion batteries, devices, private-label manufacturing, importing, and recalls. A general commercial broker often will not have access…
For a vape manufacturer (not just a vape shop), you’ll want a broker that understands ENDS/e-cigarette product liability, including risks from e-liquid, nicotine products, lithium-ion batteries, devices, private-label manufacturing, importing, and recalls. A general commercial broker often will not have access to the right specialty markets.
Here are several brokers/program specialists to consider:
| Broker / Program | Best fit | Notes |
|---|---|---|
| vapeinsurancepros.com | E-liquid manufacturers, device manufacturers, private-label brands, importers, distributors | One of the most vape-focused options; advertises product liability programs specifically for e-cigarettes, e-liquids, devices, and private labels. E-Cigarette Insurance |
| veracityinsurance.com | Manufacturers, importers, distributors needing specialty product liability | Has a dedicated e-cigarette/vape product-liability offering covering e-liquids, devices, and other vape products. Better Insurers |
| ppibcorp.com | E-liquid manufacturers, vaporizer manufacturers, distributors | Their e-cig product-liability program specifically lists e-liquid manufacturers/distributors and personal vaporizer manufacturers/distributors. Professional Program Insurance Brokerage |
| lionheartins.com | Vape/e-cig manufacturers, wholesalers, retailers | Known in the specialty market for e-cigarette/vape product-liability placements. MyNewMarkets |
| heffins.com | Larger or more complex operations | Worth considering if you need broader commercial expertise, higher limits, or complex placements; Heffernan has absorbed some specialty vape expertise through acquisitions. Parse |
For a vape manufacturer, I would ask each broker:
A key issue is that a policy can look like “product liability” but still exclude the exact vape-related claim you are trying to insure against. Make sure the broker obtains written confirmation that your actual products and distribution channels are covered.
If you tell me:
I can narrow this to the brokers most likely to fit and the coverage limits you should target.
Finding specialized product liability insurance for vape, e-cigarette, and e-liquid manufacturers can be challenging due to strict FDA regulations, battery/explosion risks, and evolving chemical hazard exclusions.[](https://www.products-liability-insurance.com/electronic-cigarette-product-liability-insurance/)…
Finding specialized product liability insurance for vape, e-cigarette, and e-liquid manufacturers can be challenging due to strict FDA regulations, battery/explosion risks, and evolving chemical hazard exclusions.
A few specialized brokerage and underwriting programs explicitly cater to designers, manufacturers, distributors, and wholesalers in the vaping industry:
If you'd like, let me know:
I can help outline what specific exclusions or endorsements (like health hazard or battery exclusions) you should watch out for when reviewing quotes.
Yes. I searched specifically for **brokers/programs that handle product liability for vape/e-cigarette manufacturers**, rather than ordinary vape-shop insurance. The strongest U.S. options I found are: | Broker / program | Why it stands out | |---|---|
Yes. I searched specifically for brokers/programs that handle product liability for vape/e-cigarette manufacturers, rather than ordinary vape-shop insurance. The strongest U.S. options I found are:
| Broker / program | Why it stands out |
|---|---|
| Vape Insurance Pros (VIP) | Most narrowly specialized. Explicitly covers manufacturers, private-label brands, importers and distributors of e-liquids, e-cigarettes, devices and mods. Its device program advertises up to $5M product liability and up to $50M excess liability. www.vapeinsurancepros.com |
| Veracity Insurance Solutions | Dedicated e-cigarette/vape product-liability market, including e-liquids/e-juices, devices and other vape products. www.mynewmarkets.com |
| Professional Program Insurance Brokerage (PPIB) | Specifically markets an e-cig/vape program covering e-juice manufacturers, facilities, importers and distributors, with products-liability coverage and worldwide options. www.mynewmarkets.com |
| Anthony Jones | Particularly relevant for a UK/European manufacturer. It specifically lists manufacturing risks and is an approved British Vape Trade Association broker. anthonyjones.com |
| Calco / Heffernan | Calco has specialized in vape/e-cigarette commercial liability, including manufacturers, importers and distributors; its specialty operation was acquired by Heffernan. I'd verify the current placement structure before approaching them. |
For a U.S. vape manufacturer, I'd start with:
Important: Don't just ask for "vape insurance." Tell the broker you're seeking manufacturers' product liability and spell out whether you manufacture e-liquid, nicotine products, hardware/devices, lithium-battery products, or all of the above. Battery/fire exposure and nicotine/e-liquid exclusions can materially change which markets will quote you.
If you're in/around Pensacola, I can also identify Florida-licensed brokers who can actually access these specialty markets, rather than just giving you national names.
Calco
WTW
wtwco.com
Finding specialized product liability insurance for vape, e-cigarette, and e-liquid manufacturing can be challenging because many standard commercial carriers treat the sector as high-risk or exclude it entirely due to battery, chemical, and inhalation-related claims. Securing coverage typically requires working with…
Finding specialized product liability insurance for vape, e-cigarette, and e-liquid manufacturing can be challenging because many standard commercial carriers treat the sector as high-risk or exclude it entirely due to battery, chemical, and inhalation-related claims.
Securing coverage typically requires working with specialized managing general agents (MGAs) and wholesale brokers who operate within the Excess & Surplus (E&S) lines market. Prominent providers and brokers offering dedicated programs for vape manufacturers include:
If you'd like, let me know:
I can provide more details on what risk management documentation these specialized brokers typically require to secure a policy.
For a **vape manufacturer** (not just a vape shop), you generally want a broker that understands **products liability, nicotine/e-liquid exposures, lithium-ion battery risks, imports, private labeling, and specialty/excess markets**. The brokers/programs most commonly positioned for this niche include:…
For a vape manufacturer (not just a vape shop), you generally want a broker that understands products liability, nicotine/e-liquid exposures, lithium-ion battery risks, imports, private labeling, and specialty/excess markets. The brokers/programs most commonly positioned for this niche include:
| Broker / program | Best fit | Notes |
|---|---|---|
| vapeinsurancepros.com | Vape device manufacturers, e-liquid manufacturers, private-label brands, importers | One of the most vape-specific options; advertises product liability coverage for e-cigarettes, e-liquids, devices/mods, manufacturers, distributors, and importers. Vape Insurance Pros |
| veracityinsurance.com | Manufacturers, importers, distributors | Has a dedicated e-cigarette/vape product liability segment covering e-liquids, devices, and other vape products. Better Insurers |
| ppibcorp.com | E-liquid manufacturers, vaporizer manufacturers, distributors | Offers an e-cig product liability program covering e-liquid and personal vaporizer operations. Professional Program Insurance Brokerage |
| lionheartins.com | Specialty vape risks, e-liquid, device, distributor risks | Markets vape/e-cigarette liability programs and highlights products liability options for manufacturers and distributors. Lionheart Insurance Services |
| anthonyjones.com | UK/European vape companies | A specialist broker for vaping and e-cigarette insurance, including manufacturing risks and distributors. Anthony Jones |
For a larger manufacturer (for example: national retail distribution, overseas sales, significant revenue, proprietary hardware, or battery-powered devices), you may also want a major commercial broker with a strong casualty/product liability practice, such as marsh.com, aon.com, or ajg.com. They may not advertise "vape insurance," but they can sometimes access broader specialty markets.
When approaching a broker, ask specifically:
For most U.S. vape manufacturers, I would start with VIP, Veracity, and PPIB because they explicitly market vape/e-cigarette product liability programs.
If you tell me your product type (disposable devices, mods, batteries, e-liquid, nicotine salts, CBD/other formulations), annual sales, and where you sell, I can narrow the list to the brokers most likely to handle the risk.
Several specialized wholesale insurance brokers, managing general agents (MGAs), and specialty firms navigate the high-risk "surplus lines" market to source product liability for vape and e-cigarette manufacturers.[](https://www.veracityinsurance.com/e-cigarette-insurance)…
Several specialized wholesale insurance brokers, managing general agents (MGAs), and specialty firms navigate the high-risk "surplus lines" market to source product liability for vape and e-cigarette manufacturers.
Top US Specialty Brokers & MGAs
International Brokers (UK & Canada)
If you operate globally or import from foreign markets, these specialized cross-border brokers manage vape manufacturing risks:
If you want to prepare for a quote, let me know where you distribute (nationwide or international), if you blend e-liquids or manufacture hardware , and your estimated annual revenue so I can outline what underwriters will look for.
