We want to run a contest or giveaway on Instagr… | Parse
We want to run a contest or giveaway on Instagram. What's a good tool to manage entries and pick a winner?
Data as of Sep 21, 2026 · Based on 346 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
To manage Instagram giveaways, your best tool choice depends on your campaign's complexity. For simple, free winner selection based on comments, AppSorteos, Comment Picker, and Simpliers are the most frequently recommended options. For more advanced needs like custom entry forms, multiple social platforms, or business-level compliance and automated engagement, platforms like , , , and ManyChat provide more comprehensive, robust sets of tools.
Best for complex, professional campaigns. Use this if you need to manage cross-platform entries, custom rules, and detailed tracking, as it offers a full marketing suite rather than just basic random picking.
This is a top choice for free, user-friendly comment picking. It is ideal for quickly selecting random winners from Instagram posts and provides transparent evidence like certificates to prove fairness.
Recommended for contests requiring high validation. It shines by letting you filter entries specifically by likes, comments, or tags, and it generates formal certificates to verify your results.
Instagram Giveaway Winner Picker | Generate Random Winnershttps://arbitery.com/
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Best Instagram Giveaway Tools - Plus Tips on Running Contests | Fat Frog Mediahttps://fatfrogmedia.com/instagram-giveaway-tools/
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Free Instagram Comment Picker and Giveaways Tool - WASKhttps://www.wask.co/instagram-giveaway-comment-winner-picker
4%
HOW TO PICK A WINNER ON INSTAGRAM GIVEAWAY: Free ...https://www.youtube.com/watch
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AppSorteos – Free Instagram Comment Picker and Giveawayshttps://app-sorteos.com/en
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5 Apps to Actually Make Running an Instagram Giveaway Easier | Woobox Bloghttps://blog.woobox.com/2019/09/5-apps-to-actually-make-running-an-instagram-giveaway-easier/
Managing an Instagram giveaway depends heavily on how you want users to enter (e.g., commenting on a post vs. filling out an external form) and your budget.
Here is a breakdown of the best tools categorized by how you plan to run your contest:
Comment Pickers (Best for simple "tag a friend & comment" giveaways):
WASK lets you drop your Instagram post URL to automatically scan and pull comments, filter out duplicates or specific tags, and randomly pick a winner without requiring a complicated signup for basic draws.
AppSorteos is a popular, straightforward, and free web tool used to paste an Instagram post or Reel link and pull a random comment winner.
Simpliers offers reliable multi-platform random comment drawing (supporting Instagram, TikTok, and YouTube) with filters for mentions and specific keywords.
GiveawayPick provides free tiers for smaller comment pools (typically up to 500 comments) and quick execution.
Full Campaign & Lead Capture Tools (Best if you want emails, user-generated content, or cross-platform tracking):
ViralSweep or ShortStack are ideal if your main goal isn't just picking a random comment, but actually capturing email signups, building landing pages, tracking referral sharing, and managing complex official rules.
Pro Tip for Instagram Compliance:
Make sure your post includes a standard disclaimer that the giveaway is not sponsored, endorsed, or administered by Instagram. Using a transparent third-party picker tool lets you record your screen while selecting the winner to share as proof on your Stories, which builds community trust.
To help narrow down the best choice, tell me:
Are you planning a simple comment-to-enter contest on a specific post/Reel, or do you want to collect email addresses?
Roughly how many comments or entries are you expecting?
For an Instagram giveaway, I’d look at these three:
woobox.com — Probably the simplest if your giveaway is “comment on this post to enter.” It can import comments, filter eligibility (e.g. one comment per person or required hashtags/tags), randomly select winners, and keep a record of the draw. Its Instagram comment picker currently has a free option.
gleam.io — Better if you want a more sophisticated contest with multiple entry methods, bonus entries, referrals, email capture, or a dedicated landing page. It can also randomly select winners and supports Instagram comment picking.
easypromosapp.com — A strong option for more formal/branded promotions. It supports multiple Instagram posts, eligibility/exclusion rules, alternate winners, winner verification, and a Certificate of Validity documenting the random draw.
What I'd use
For a typical small-business giveaway—“Follow us + comment/tag a friend, and we'll randomly choose one winner”—I'd use Woobox. It's relatively lightweight and gives you a clear, auditable way to select the winner rather than manually scrolling through comments.
If you're trying to grow an email list or run a larger campaign, I'd move to Gleam or Easypromos.
One important point: write the eligibility requirements and winner-selection method clearly in the giveaway rules, and make sure the promotion follows Instagram/Meta's applicable promotion requirements. For example, don't make participants falsely tag content or require prohibited sharing mechanics.
If you tell me what the prize is, how you want people to enter (follow/comment/tag/share/etc.), and roughly how many entries you expect, I can suggest the simplest setup and exact workflow.
If your giveaway is primarily “comment on this Instagram post → randomly pick a winner,” I’d keep it simple and use a dedicated Instagram comment picker.
Free for up to 200 comments; paid usage starts at $3.99 for up to 1,000 comments.
My practical recommendation:
One Instagram post + comments = Woobox or Gleam's Comment Picker.
Multiple ways to enter (email signup, referrals, follows, website visits, etc.) = Gleam or Woobox's full giveaway platform. Both can manage a broader entry pool rather than just picking from comments.
One important point: before drawing, define the eligible-entry rules and remove/ignore entries that don't satisfy them. Woobox specifically recommends cleaning the eligible pool before the random draw.
If you tell me roughly how many entries you expect (e.g. 500 vs. 50,000) and whether entry is just a comment or includes follows/tags/email, I can narrow it down to the most suitable tool and current pricing.
When running an Instagram giveaway based on comments, tags, or follows, you want a tool that is fair, transparent, and handles duplicate filtering automatically.
The top-rated tools used to pull entries and pick a random winner include:
Comment Picker - Widely recognized as a go-to free option for standard comment sections. Its free tier handles posts up to 1,000 comments, automatically filters out duplicate usernames, and lets you exclude previous winners. You can check it out directly on Comment Picker.
AppSorteos - Highly visual and user-friendly, this tool lets you filter comments by specific requirements like friend tags or specific hashtags, block unwanted accounts, and even generates a certificate and video recording of the draw to prove transparency to your followers. Explore the tool on AppSorteos.
WASK - A versatile social and ad management platform that includes a free, no-login-required Instagram comment picker. It pulls comments instantly via the post URL and lets you capture a clean audit trail or recording of the winning selection. Learn more at WASK.
Simpliers - A multi-platform random picker tool that supports Instagram, YouTube, TikTok, and more. It is straightforward for quick, clean random draws, with tiered capacities depending on your comment volume. Check out the interface on Simpliers.
To help narrow down the best choice, tell me:
How many entries/comments do you roughly expect?
What are the entry rules (e.g., tagging multiple friends, following your account, using a specific hashtag)?
Running an Instagram giveaway is a fantastic way to boost engagement and grow your following. The best tool to use depends heavily on the style of your giveaway—whether it is a simple "comment to enter" post or a complex multi-channel campaign.
Top options are organized below by category:
1. Simple Comment Pickers (Best for "Comment to Enter" posts)
If your rules require users to comment, tag a friend, or answer a question on a specific post, these tools pull the post via URL, filter duplicates, and pick a random winner without requiring your Instagram login credentials.
Comment Picker : One of the most popular and trusted free tools. It handles up to 1,000 comments on its free tier, filters duplicate entries, and lets you set rules like mandatory tags.
App-Sorteos : A completely free, no-login-required tool where you just paste your Instagram post URL, select your winner count, and hit start. It features a fun, animated countdown wheel.
WASK : Offers a quick, transparent, and free Instagram comment picker that lets you pull comments instantly by dropping in the post link.
2. Advanced Campaign & Lead Generation Widgets (Best for building email lists)
If you want users to do more than just comment—like visiting your website, subscribing to a newsletter, or following you across multiple platforms—you need a dedicated entry widget.
SweepWidget : Highly versatile, supporting over 90 entry methods (including Instagram follows, comments, email sign-ups, and shares). It has a free plan for a single active campaign and automatically tracks and verifies actions.
Gleam : The gold standard for larger brand giveaways. It embeds cleanly on a landing page, integrates deeply with Instagram API requirements, and aggressively disqualifies fraudulent entries.
Easypromos : Ideal if you are running professional or agency-level marketing campaigns requiring strict compliance, legal terms/conditions generation, and advanced fraud detection.
To help narrow down the right choice, tell me:
What are the entry rules you plan to use (e.g., just comment, tag friends, or sign up via email)?
Roughly how many comments or entries are you expecting?
Yes. If the giveaway is primarily “comment on this Instagram post → randomly pick a winner,” I’d look at these:
woobox.com — best simple/free option. It can pull Instagram comments, filter entries (e.g. one comment per person or required hashtag), randomly select multiple winners, export comments, and keep an audit log. Its Instagram Comment Picker is currently available on the free plan.
gleam.io — best if you want a more sophisticated campaign. Beyond picking winners from comments, it can handle broader contests, bonus entries, referrals, email capture, and photo/video submissions. Its free Instagram comment picker handles up to 200 comments.
easypromosapp.com — best for formal/branded promotions. It imports Instagram comments, selects winners, and can publish a winner page and Certificate of Validity, which is useful if you need a more documented/transparent process.
My pick
For a small-to-medium brand giveaway, I'd start with Woobox. It's particularly attractive if your mechanics are straightforward and you don't want to build a separate landing page.
If you're trying to grow an email list or make the giveaway part of a larger marketing campaign, I'd choose Gleam instead.
One important point: make the entry rules and eligibility requirements explicit in the Instagram post, and include the appropriate Instagram promotion disclaimer/terms. These tools can help with the mechanics, but they don't replace your responsibility for the giveaway's legal/platform requirements.
If you tell me roughly how many entries you expect and what you want people to do to enter (comment, tag friends, follow, post a photo, etc.), I can recommend the best tool and setup for your specific giveaway.
Yes. The right tool depends mainly on whether you’re just picking a winner from Instagram comments or want to manage a full contest with multiple entry methods.
My top picks
gleam.io — best overall for a serious Instagram contest. It can import Instagram comments, filter entries by things like mentions/hashtags, track multiple entry actions, and randomly select a winner. Its free Instagram picker currently supports up to 200 comments.
woobox.com — best if you want something simple. Its free social winner picker can pull Instagram comments/likes, filter entries, export the list, and randomly select a winner.
woobox.com — best for a lead-generation giveaway. Instead of merely picking from comments, you can create a landing page, collect email addresses, offer bonus entries/referrals, and randomly draw a winner.
What I'd choose
If your contest is something like:
“Follow us, like this post, and comment tagging 2 friends to enter.”
I'd use Gleam. It gives you a much cleaner way to validate entries and document the random selection than manually copying comments into a spreadsheet.
If it's a small, one-off giveaway and you simply need to choose one winner from the comments, Woobox's free picker is probably all you need.
One important point: establish your official rules and eligibility criteria before the giveaway, then filter/disqualify entries before the random draw. That makes the selection much easier to defend if someone challenges it.
If you tell me roughly how many followers/entries you expect and what the entry requirements are, I can recommend the cheapest/easiest setup for your specific contest.
The best tool to manage entries and pick a random winner for an Instagram giveaway depends on the complexity of your contest, with Comment Picker, AppSorteos , and Easypromos standing out as the top choices.
Top Instagram Giveaway Tools
Comment Picker: Comment Picker is a widely used, reliable free option for basic comment-based giveaways. It lets you paste your Instagram post URL, scrapes eligible comments, filters duplicate users, and picks random winners. The free tier supports up to 1,000 comments, while paid upgrades unlock higher limits and story mention picking.
AppSorteos: AppSorteos is a popular online tool that requires no account credentials—you simply enter your Instagram post URL to pull comments and select random winners or sweepstakes finalists. It is fast, user-friendly, and offers free tiers for basic comment drawing.
Easypromos: Easypromos is an advanced, enterprise-grade platform built for official promotions. It handles complex rules (like tagging a minimum number of friends), imports comments from sponsored or influencer-collaborated posts, and generates a legal Certificate of Validity to prove the random draw was fair and transparent.
ViralSweep: ViralSweep is ideal if you want to capture emails and move followers off Instagram into a broader marketing funnel. It supports landing pages and structured lead generation tied to social actions.
Comparison of Key Features
Tool
Best For
Pricing Structure
Key Advantage
Comment Picker
Quick, simple comment draws
Free tier up to 1,000 comments; low-cost monthly plans
Simple interface, no login required
AppSorteos
Fast and free random draws
Free / Ad-supported
Handles public post URLs instantly
To help narrow down the best choice, tell me:
Are you asking users to comment and tag friends , or sign up with an email address?
Is your Instagram account set up as a Business or Creator profile?
Yes. The best tool depends on how you want people to enter:
woobox.com — my pick for a simple Instagram giveaway. It can pull comments from an Instagram post, filter entries (e.g. hashtag, tagged friend, one entry per person), randomly select one or multiple winners, and export the entries. Its Instagram comment picker is currently available on the free plan.
gleam.io — better for a more sophisticated campaign. It supports comment filtering, duplicate exclusion, required mentions/hashtags, and random winner selection. Its free picker currently supports up to 200 comments.
easypromosapp.com — good for larger/branded contests. It offers more formal campaign management, winner selection, and transparency features such as a validity certificate.
What I'd do
If you're planning something like:
“Follow us + comment your favorite ___ to enter. We'll randomly choose one winner on September 20.”
I'd use Woobox. It's relatively straightforward and avoids having to build a whole contest landing page.
One important detail: Instagram doesn't have its own built-in random giveaway picker, so using a tool that records/filter entries and performs a documented random draw is preferable to manually scrolling through comments.
Also make sure your Instagram post clearly states the entry requirements, deadline, eligibility, prize, and winner-selection method, and includes the appropriate Instagram/Meta promotion disclaimer.
If you tell me what you're giving away and what action you want people to take (follow, comment, tag friends, share, etc.), I can recommend the simplest setup and give you the exact contest rules/caption.
Choosing the right tool depends on how you want users to enter. If your giveaway is a simple "comment to enter" post, a free comment picker is all you need. If you want to capture emails or cross-promote across platforms, a dedicated contest widget works better.
Simple Comment-to-Enter (Best for Quick Engagement)
If your rules require users to like the post, follow your account, and tag friends in the comments, use a URL-based random comment picker. They require no login credentials—just paste your Instagram post link.
Comment Picker : The most widely used free option. It filters duplicate comments, lets you set rules (like minimum tags), and handles posts up to 1,000 comments on its free tier.
App-Sorteos : A reliable, free, and straightforward random comment picker that works via the post URL and lets you pick winners and alternates instantly.
WASK : Offers a free, transparent Instagram comment picker tool that extracts comments and picks winners fairly without requiring account access.
Multi-Action & Lead Generation Campaigns (Best for Growth)
If you want to track follows, collect email addresses, or have people perform actions across multiple platforms (YouTube, TikTok, Spotify), use a campaign widget.
SweepWidget : Supports over 90 different entry methods across social platforms and handles email list building seamlessly. The free plan allows one active campaign.
Gleam : Excellent for professional brand giveaways. It embeds a widget on a landing page, tracks entries securely, and automatically flags or disqualifies fraudulent entries.
To help narrow down the best choice, tell me:
Are you planning a simple comment-to-enter post or looking to collect emails/cross-promote?
Roughly how many comments or entries are you expecting?
WASK lets you drop your Instagram post URL to automatically scan and pull comments, filter out duplicates or specific tags, and randomly pick a winner without requiring a complicated signup for basic draws.
AppSorteos is a popular, straightforward, and free web tool used to paste an Instagram post or Reel link and pull a random comment winner.
Simpliers offers reliable multi-platform random comment drawing (supporting Instagram, TikTok, and YouTube) with filters for mentions and specific keywords.
