Data as of Aug 25, 2026 · Based on 338 AI responses · Shares cover the last 30 days · See how Parse measures this
Zillow has become the top brand AI assistants recommend for researching comparable rents, a key first step in any negotiation strategy. This rise occurred as previous leader Realtor.com faded from responses, and a brief December trend of citing financial institutions gave way to a consistent focus on major rental listing platforms.
Home and Legal Services Platforms
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 31% | ||
| 2 | Frequently cited alongside Zillow as a primary tool for market research. | 23% | |
| 3 | 15% | ||
| 4 | 14% | ||
| 5 | A rising source for market data and expert tips, sometimes via video. | 14% | |
| 6 | Prominent in late 2025 for articles on negotiation tactics before declining. | 12% | |
| 7 | 11% | ||
| 8 | 10% | ||
| 9 | 9% | ||
| 10 | 9% | ||
| 11 | 8% | ||
| 12 | A core part of the recommended trio for researching rental prices. | 8% | |
| 13 | 7% | ||
| 14 | 7% | ||
| 15 | 6% | ||
| 16 | 5% | ||
| 17 | 5% | ||
| 18 | 5% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | Cited as a secondary source for finding local, neighborhood-specific rental comparisons. | 3% | |
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
zillow.com is the page AI reaches for most here, cited in 54% of analyzed answers.
Climbed from rank #9 to #1 between December and February.
Fell from a peak at #3 to #15 between December and February.
Rose from rank #14 to #3, often surfacing content from other experts.
Dropped from #1 in December 2025 to #6 by February 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 13% | 61% | ||
| 0% | 43% | ||
| 8% | 0% | ||
| 0% | 13% | ||
| 4% | 0% |
AI assistant recommendations have shifted from citing financial advice blogs to rental listing platforms. In December 2025, responses heavily featured sources like Fidelity Investments and credit unions for negotiation strategy. Since January 2026, answers consistently prioritize using platforms like Zillow,
Rent.com, and
Apartments.com as the primary tools for conducting market research.
Brands mentioned
ZillowI want to negotiate my rent with my landlord. What are the best tips?
AI assistant recommendations have shifted from citing financial advice blogs to rental listing platforms. In December 2025, responses heavily featured sources like Fidelity Investments and credit unions for negotiation strategy. Since January 2026, answers consistently prioritize using platforms like Zillow,
Rent.com, and
Apartments.com as the primary tools for conducting market research.
Across 338 AI responses, Homesite is mentioned most, named in 31% of them, followed by Rent (23%) and News Corp (15%).
Parse measures each brand's mention rate — the share of answers naming it — across 338 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.