Data as of Sep 3, 2026 · Based on 14 AI responses · Shares cover the last 30 days · See how Parse measures this
Sportswear, Socks & Outerwear
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI| # | 7d | 30d | Brand | What AI says | Mention rate |
|---|---|---|---|---|---|
| 1 | +3 | +23 |  Thursday Boot CompanyMentioned for its durable build and quality materials, but has declined recently. | Mentioned for its durable build and quality materials, but has declined recently. | 50% |
| 2 | -1 | -1 | VEJAThe top recommendation, positioned as a stylish and sustainable eco-friendly choice. | The top recommendation, positioned as a stylish and sustainable eco-friendly choice. | 50% |
| 3 | -1 | +2 |  Common ProjectsPositioned as the "gold standard" for minimalist luxury sneakers. | Positioned as the "gold standard" for minimalist luxury sneakers. | 50% |
| 4 | -1 | -2 |  KoioA rising luxury option, framed as handcrafted Italian leather with superior comfort. | A rising luxury option, framed as handcrafted Italian leather with superior comfort. | 36% |
| 5 | +3 | +2 |  Oliver CabellA high-quality Italian leather brand, often cited as a Common Projects alternative. | A high-quality Italian leather brand, often cited as a Common Projects alternative. | 29% |
| 6 | +1 | +9 |  ReebokFrequently mentioned for the affordable and classic Club C 85, especially early on. | Frequently mentioned for the affordable and classic Club C 85, especially early on. | 29% |
| 7 | -2 | -3 |  Quince | 29% | |
| 8 | -2 | +11 |  Axel Arigato | 29% | |
| 9 | +2 | -1 |  Beckett SimononA newer entrant praised for its handmade, full-grain calfskin leather craftsmanship. | A newer entrant praised for its handmade, full-grain calfskin leather craftsmanship. | 21% |
| 10 | -1 | -7 |  Adidas Stan Smith⌐ adidas | 21% | |
| 11 | +6 | +6 |  Rancourt & Co. | 14% | |
| 12 | -2 | +2 |  Theory | 14% | |
| 13 | -2 |  GREATS | 14% | ||
| 14 | +1 | adidas Originals Stan Smith | 14% | ||
| 15 | -1 | +16 |  clae | 7% | |
| 16 | +3 |  Onitsuka Tiger | 7% | ||
| 17 | +3 |  Mr Porter | 7% | ||
| 18 | +3 |  Johnston & Murphy⌐ Genesco | 7% | ||
| 19 | +3 |  New Balance | 7% | ||
| 20 | -8 | -14 |  Nike Air Force 1⌐ Nike | 7% | |
| 21 | +5 | +1 |  Bared Footwear | 7% |
Combined, the adidas family would rank #5 (36%).
Who wins on each AI
The same market, seen by two models.
Sources AI cited
runrepeat.com is the page AI reaches for most here, cited in 36% of analyzed answers.
Fell from a top-four position in Oct 2025 to #14 in Mar 2026.
Rose from 0% mention rate in Oct 2025 to become the #1 cited brand by Mar 2026.
Appeared in Nov 2025 and climbed to a top-four position by Mar 2026.
Dropped from a #2 rank in Oct 2025 to #6 in Mar 2026 as other brands gained.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| VEJA | 26% | 82% | |
| Common Projects | 57% | 23% | |
| Adidas Stan Smith | 22% | 45% | |
| Quince | 57% | 0% | |
| Koio | 48% | 27% |
Across 14 AI responses, Thursday Boot Company is mentioned most, named in 50% of them, followed by VEJA (50%) and Common Projects (50%).
Parse measures each brand's mention rate — the share of answers naming it — across 14 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
VEJACole HaanNikeAI responses have evolved from a broad mix of sportswear and accessible brands in late 2025 to a more structured set of recommendations in early 2026. After November 2025,
I'm looking for the perfect white leather sneaker that is comfortable and will last for years.
AI responses have evolved from a broad mix of sportswear and accessible brands in late 2025 to a more structured set of recommendations in early 2026. After November 2025,
Koio
