Data as of Aug 25, 2026 · Based on 1,077 AI responses · Shares cover the last 30 days · See how Parse measures this
Email Outreach & Marketing Software
Parse
https://parse.gl
Instantly and
lead the Email & Marketing Software niche. Both brands have seen massive adoption since 2025, anchoring the current leaderboard in a highly contested market.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Standout choice for creative and hyper-personalized multichannel campaigns. | 49% | |
| 2 | Preferred for high-volume campaigns and fast mailbox scaling. | 45% | |
| 3 | Budget-friendly option with solid AI-assisted sequence automation features. | 41% | |
| 4 | Strong infrastructure for agencies and advanced inbox rotation needs. | 39% | |
| 5 | Combines prospect database with email sequencing and CRM workflows. | 39% | |
| 6 | 37% | ||
| 7 | 32% | ||
| 8 | 31% | ||
| 9 | Industry standard for advanced behavioral automation and CRM integration. | 30% | |
| 10 | 29% | ||
| 11 | Generous value platform with combined email, SMS, and CRM. | 28% | |
| 12 | 27% | ||
| 13 | 27% | ||
| 14 | 27% | ||
| 15 | 19% | ||
| 16 | 18% | ||
| 17 | 16% | ||
| 18 | 15% | ||
| 19 | 11% | ||
| 20 | 11% | ||
| 21 | 10% | ||
| 22 | 9% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | 7% |
Who wins on each AI
ChatGPT favors specialized sales engagement platforms like SalesLoft, while Google AI Overviews prioritizes broader marketing tools like Omnisend and Snov.io.
Sources AI cited
saleshandy.com is the page AI reaches for most here, cited in 41% of analyzed answers.
rose from #21 in Oct 2025 to #1 in Aug 2026
went from 8% mention rate in Oct 2025 to 50% in Aug 2026
“Positioned as a Sendinblue alternative” → “Recognized as a primary all-in-one value platform”
dropped from 44% to 20% mention rate between Oct 2025 and Aug 2026
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 52% | 62% | ||
| 51% | 51% | ||
| 45% | 54% | ||
| 45% | 51% | ||
| 17% | 51% |
The two models disagree most about Omnisend (ChatGPT #23, Google #12) and Beehiiv (ChatGPT #24, Google #15).
Across 1,077 AI responses, Lemlist is mentioned most, named in 49% of them, followed by Instantly (45%) and Saleshandy (41%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,077 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Looking for a tool that automates cold email outreach sequences for our sales team.
The dialogue transitioned from basic tool lists in late 2025 to a strong preference for Instantly and
Smartlead as deliverability-focused solutions in 2026. Platforms like
Apollo became central as all-in-one data and solutions.
Answers remain centered on ActiveCampaign for automation, for ecommerce, and for general usability. Recent responses focus more on category-specific matching rather than declaring a singular winner.
Brands mentioned
What is the best email marketing platform?
Answers remain centered on ActiveCampaign for automation,
Klaviyo for ecommerce, and
Mailchimp for general usability. Recent responses focus more on category-specific matching rather than declaring a singular winner.
The market map
Recommended by need