Data as of Aug 25, 2026 · Based on 681 AI responses · Shares cover the last 30 days · See how Parse measures this
Protein & Collagen Supplements
Parse
https://parse.gl
Orgain remains AI assistants' top recommendation for protein supplements, holding the #1 position across the observed period. However, has seen a meteoric rise, jumping from rank #38 to #4 between November and March, signaling a growing focus on high-quality, clean, plant-based blends.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A widely available and consistently top-ranked choice for powders and pre-made shakes. | 68% | |
| 2 | The dominant recommendation for pre-made, dairy-free, and allergen-friendly protein shakes. | 49% | |
| 3 | A top pick for low-sugar, dairy-free pre-made shakes with diverse flavors. | 34% | |
| 4 | Consistently praised for its clean, minimal ingredients and non-chalky taste. | 34% | |
| 5 | 25% | ||
| 6 | 20% | ||
| 7 | 18% | ||
| 8 | 18% | ||
| 9 | 15% | ||
| 10 | Often recommended for pea-free pumpkin seed protein and smooth texture. | 15% | |
| 11 | 15% | ||
| 12 | A fast-rising brand, gaining attention for its high-quality, plant-based blends. | 12% | |
| 13 | Frequently cited for its clean, single-ingredient unflavored and pea-free protein powders. | 11% | |
| 14 | 9% | ||
| 15 | 9% | ||
| 16 | 8% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
bonappetit.com is the page AI reaches for most here, cited in 35% of analyzed answers.
Dropped from rank #5 to #13 between Nov 2025 and Mar 2026.
Slipped from rank #9 to #14 between Nov 2025 and Mar 2026.
Jumped from rank #38 to #4 between Nov 2025 and Mar 2026.
Climbed from rank #43 to #10 between Nov 2025 and Mar 2026.
Across 681 AI responses, Orgain is mentioned most, named in 68% of them, followed by OWYN (49%) and Koia (34%).
Parse measures each brand's mention rate — the share of answers naming it — across 681 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend Orgain and
Truvani for their taste and clean ingredients. Starting in early 2026,
Sprout Living and
Complement began appearing as top recommendations for their smooth, non-chalky textures.
Looking for a clean, plant-based protein powder that doesn't taste like chalk. recommendations?
AI responses consistently recommend Orgain and
Truvani for their taste and clean ingredients. Starting in early 2026,
Sprout Living and began appearing as top recommendations for their smooth, non-chalky textures.
NAKED Nutrition is the dominant recommendation for this specific dietary need, primarily for its single-ingredient brown rice protein. Later responses starting in December 2025 became more specific, suggesting brands like
Mikuna and for their unique chocho and almond-based proteins, respectively.
Brands mentioned
I want a protein powder that is vegan but does not use pea protein or soy.
NAKED Nutrition is the dominant recommendation for this specific dietary need, primarily for its single-ingredient brown rice protein. Later responses starting in December 2025 became more specific, suggesting brands like
Mikuna and
Drink Wholesome for their unique chocho and almond-based proteins, respectively.