Data as of Aug 25, 2026 · Based on 340 AI responses · Shares cover the last 30 days · See how Parse measures this
Fluoride-Free Remineralizing Toothpaste
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The consistent #1 pick, often framed as the best all-around choice. | 82% | |
| 2 | Cited for its clean, dentist-developed formula and family-friendly safety. | 80% | |
| 3 | Praised for clean ingredients and sustainable, eco-friendly packaging. | 75% | |
| 4 | 55% | ||
| 5 | 38% | ||
| 6 | Initially cited as a good value but has seen a significant decline. | 30% | |
| 7 | 24% | ||
| 8 | A popular, affordable choice combining hydroxyapatite with other natural ingredients. | 15% | |
| 9 | 14% | ||
| 10 | Noted for its advanced formula using both nano and micro-hydroxyapatite. | 13% | |
| 11 | 11% | ||
| 12 | 10% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | 6% | ||
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
theunorthodoc.com is the page AI reaches for most here, cited in 51% of analyzed answers.
Fell from rank #2 to #3 between Oct and Mar.
Rose from rank #5 to #4 between Oct and Mar.
“A pioneer brand with a long history” → “A high-concentration option for significant remineralization”
Fell from rank #4 (Oct) to #11 (Mar).
Emerged as a new entrant, reaching rank #5 by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 91% | 77% | ||
| 64% | 73% | ||
| 64% | 64% | ||
| 64% | 9% | ||
| 14% | 36% |
Across 340 AI responses, Boka is mentioned most, named in 82% of them, followed by RiseWell (80%) and Davids (75%).
Parse measures each brand's mention rate — the share of answers naming it — across 340 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
I want a toothpaste that uses hydroxyapatite and does not use fluoride.
AI assistants consistently recommend Boka as the top choice for this direct request. Other frequently cited brands for this specific, fluoride-free query include
RiseWell,
Davids, and Natural. Both ChatGPT and Google AI Overviews provide similar lists of top contenders.
For this broad 'best brand' prompt, Boka is the most frequent top recommendation, though 's visibility has grown, even ranking #1 in March 2026. was a strong challenger early in the window but has seen its rank decline slightly over time in favor of other brands. AI responses often categorize brands by user needs like 'sensitivity' or 'eco-friendly'.
Brands mentioned
What's the best brand of hydroxyapatite toothpaste?
For this broad 'best brand' prompt, Boka is the most frequent top recommendation, though
RiseWell's visibility has grown, even ranking #1 in March 2026.
Davids was a strong challenger early in the window but has seen its rank decline slightly over time in favor of other brands. AI responses often categorize brands by user needs like 'sensitivity' or 'eco-friendly'.