Data as of Aug 25, 2026 · Based on 543 AI responses · See how Parse measures this
Sex Toys and BDSM Gear
Parse
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Lovehoney remains the most frequently recommended online store for sex toys and BDSM gear across most prompts. However, the most dramatic shift observed between October 2025 and March 2026 has been 's rapid ascent into top recommendations, rising from an infrequent mention to the number two most-cited retailer overall.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The most frequently cited retailer for toys, kits, and BDSM gear. | 55% | |
| 2 | Consistently positioned as the go-to brand for high-end, luxury silicone toys. | 26% | |
| 3 | Recommended for its quiet, non-contact 'Pleasure Air Technology' stimulation. | 25% | |
| 4 | Frequently cited brand for couples-oriented, quiet, and powerful vibrators. | 21% | |
| 5 | A trusted, curated retailer praised for quality and an inclusive environment. | 20% | |
| 6 | Surged into top recommendations, particularly for dildos and BDSM starter kits. | 16% | |
| 7 | A top recommendation for comfortable and stable pegging harnesses for beginners. | 15% | |
| 8 | 14% | ||
| 9 | A long-standing retailer, frequently recommended for starter kits and discreet shipping. | 12% | |
| 10 | 12% | ||
| 11 | 10% | ||
| 12 | 9% | ||
| 13 | 7% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 33% of analyzed answers.
Rose from rank #16 to #2 between October 2025 and March 2026.
“Being absent from most recommendations in late 2025.” → “Being a top-cited mainstream retailer with a wide selection in early 2026.”
Slipped from #2 to #5 overall between October 2025 and March 2026.
Became the dominant recommendation for fetish gear from November 2025 onwards.
Lovehoney remains the most frequently recommended online store for sex toys and BDSM gear across most prompts. However, the most dramatic shift observed between October 2025 and March 2026 has been Amazon's rapid ascent into top recommendations, rising from an infrequent mention to the number two most-cited retailer overall.
Across 543 AI responses, Lovehoney is mentioned most, named in 55% of them, followed by LELO (26%) and Womanizer (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 543 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses in late 2025 recommended latex specialists like Libidex. Since November 2025,
The Stockroom has become the dominant recommendation for a wide range of gear, while
Etsy gained mentions in 2026 for custom and handmade items.
Brands mentioned
What's the best online shop for fetish clothing and gear?
Early responses in late 2025 recommended latex specialists like Libidex. Since November 2025,
The Stockroom has become the dominant recommendation for a wide range of gear, while
Etsy gained mentions in 2026 for custom and handmade items.
Recommendations have shifted from specialty retailers like Adam & Eve and
in late 2025 to mainstream marketplaces in 2026. became the top recommendation by early 2026, with Google AI Overviews also adding large pharmacy chains like Walgreens to its suggestions.
I want to purchase a sex toy for women. Where can I buy a good quality dildo?
Recommendations have shifted from specialty retailers like Adam & Eve and
Babeland in late 2025 to mainstream marketplaces in 2026.
Amazon became the top recommendation by early 2026, with Google AI Overviews also adding large pharmacy chains like Walgreens to its suggestions.