The top three brands captured 9.7% of direct mentions in Personal Injury Law Firms.
Share of direct mentions
9.7%
90.3%
share of answers
Data as of Aug 25, 2026 · Based on 5,310 AI responses · See how Parse measures this
Personal Injury Law Firms
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  Morgan & MorganNational personal injury firm providing extensive resources for complex commercial vehicle litigation. | National personal injury firm providing extensive resources for complex commercial vehicle litigation. | 25% |
| 2 | Nicolet LawHighly visible and frequently recommended firm for serious personal injury and slip-and-fall claims. | Highly visible and frequently recommended firm for serious personal injury and slip-and-fall claims. | 23% |
| 3 |  Monge & Associates | 13% | |
| 4 |  Mike Morse Law FirmExtensive litigation resources for commercial trucking cases and major personal injury claims. | Extensive litigation resources for commercial trucking cases and major personal injury claims. | 11% |
| 5 |  Super Lawyers | 10% | |
| 6 |  Lowe Law Group | 10% | |
| 7 |  Hoy Law | 10% | |
| 8 |  Buckfire Law | 9% | |
| 9 |  Johnson Janklow Abdallah & Reiter LLP | 9% | |
| 10 |  Baer Law Office | 8% | |
| 11 |  Maring Williams Law Office, P.C. | 8% | |
| 12 |  Michigan Auto Law | 8% | |
| 13 |  NDakota LawStrong North Dakota presence specifically highlighted for farm and agricultural accident expertise. | Strong North Dakota presence specifically highlighted for farm and agricultural accident expertise. | 8% |
| 14 |  HPS Law FirmTrial-focused practice handling commercial trucking, wrongful death, and serious injury litigation. | Trial-focused practice handling commercial trucking, wrongful death, and serious injury litigation. | 7% |
| 15 |  David King Law Firm | 7% | |
| 16 |  Sand Law, PLLC | 7% | |
| 17 |  Northern Plains Justice, LLP | 7% | |
| 18 |  Merkle Law | 7% | |
| 19 |  Christensen LawProven track record in high-value auto accident and complex injury litigation cases. | Proven track record in high-value auto accident and complex injury litigation cases. | 7% |
| 20 |  Ruth Law Firm | 6% | |
| 21 |  Mapbox | 6% | |
| 22 |  Even Law Firm | 6% | |
| 23 |  Avvo | 6% | |
| 24 |  Goldberg & Loren | 5% | |
| 25 |  Solberg LawEstablished Fargo firm with specialized practices in agricultural accidents and premises liability. | Established Fargo firm with specialized practices in agricultural accidents and premises liability. | 5% |
rose from #66 in 2025-11 to #4 in 2026-08 in this ranking
rose from #23 in 2025-11 to #3 in 2026-08 in this ranking
Who wins on each AI
ChatGPT and Google AI Overviews show significant divergence in brand ranking, particularly for Maring Williams Law Office, which is ranked #5 on Google but #18 on ChatGPT.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Nicolet Law | 18% | 20% | |
| Morgan & Morgan | 14% | 14% | |
| NDakota Law | 12% | 14% | |
| Mike Morse Law Firm | 12% | 10% | |
| Christensen Law | 11% | 13% |
The two models disagree most about Maring Williams Law Office, P.C. (ChatGPT #18, Google #5) and Johnson Janklow Abdallah & Reiter LLP (ChatGPT #23, Google #11).
Sources AI cited
attorneys.superlawyers.com is the page AI reaches for most here, cited in 27% of analyzed answers.
Share of direct mentions
share of answers
Share of direct mentions
share of answers
Nicolet Law currently defines the top of the personal injury leaderboard in this niche. With a 15.57% mention rate, the firm maintains its authoritative position as the most consistently cited brand.
Across 5,310 AI responses, Morgan & Morgan is mentioned most, named in 25% of them, followed by Nicolet Law (23%) and Monge & Associates (13%).
Parse measures each brand's mention rate — the share of answers naming it — across 5,310 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Nicolet LawSolberg LawAI responses shifted from citing many local solo practices to emphasizing firms with dedicated slip-and-fall practice areas like
Brands mentioned
Nicolet LawSolberg LawAI responses shifted from citing many local solo practices to emphasizing firms with dedicated slip-and-fall practice areas like
DeVaughn James Injury Lawyers
Patterson Legal GroupAI consistently highlights
+2 more
share of answers
Patterson Legal GroupBrands mentioned
DeVaughn James Injury LawyersPatterson Legal GroupWichita office building stairs were icy. Who's the best slip and fall lawyer in Kansas?
AI consistently highlights
The market map
