Data as of Aug 25, 2026 · Based on 650 AI responses · Shares cover the last 30 days · See how Parse measures this
The Spruce leads as a top-cited source for general home and garden advice. Across the market, AI assistants demonstrate a clear pattern of source selection, preferring DIY blogs for cleaning hacks, medical authorities for wellness topics, and established home improvement media for major projects like roofing.
Home, Garden & Wellness Guides
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Often cited for a cautious, evidence-based approach to herbal tinctures. | 8% | |
| 2 | A trusted medical authority for evaluating herbal remedies for anxiety. | 7% | |
| 3 | A primary source for explaining the uses of specific herbal remedies. | 5% | |
| 4 | 5% | ||
| 5 | 4% | ||
| 6 | Cited as a key source on tile and synthetic roofing options. | 4% | |
| 7 | 4% | ||
| 8 | 4% | ||
| 9 | A go-to reference for comparing the pros and cons of roofing materials. | 4% | |
| 10 | 4% | ||
| 11 | Frequently cited for definitions and background on materials and herbs. | 4% | |
| 12 | 3% | ||
| 13 | 3% | ||
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 2% | ||
| 19 | 2% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | A top source for home maintenance, from chemical-free cleaning to choosing materials. | 2% | |
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
mayoclinic.org is the page AI reaches for most here, cited in 27% of analyzed answers.
Dropped from responses after Nov 2025 as AI shifted away from local contractors.
Dropped from responses after Nov 2025 as AI shifted to national home improvement sources.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 27% | 33% | ||
| 32% | 0% | ||
| 27% | 30% | ||
| 20% | 23% | ||
| 20% | 0% |
The two models disagree most about Merge Medical Center (ChatGPT #17, Google #7).
Across 650 AI responses, Medical News Today is mentioned most, named in 8% of them, followed by Mayo Clinic (7%) and Healthline (5%).
Parse measures each brand's mention rate — the share of answers naming it — across 650 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The core recommendation has been consistent: a DIY paste of baking soda and water, often with a vinegar rinse. From December 2025, AI models began heavily citing DIY content sites like The Kitchn and
The Spruce to structure the step-by-step instructions.
Arm & Hammer is consistently mentioned as an ingredient source.
Brands mentioned
How do I safely clean my oven without using harsh chemicals?
The core recommendation has been consistent: a DIY paste of baking soda and water, often with a vinegar rinse. From December 2025, AI models began heavily citing DIY content sites like The Kitchn and
The Spruce to structure the step-by-step instructions.
Arm & Hammer is consistently mentioned as an ingredient source.
AI assistants consistently provide a list of common herbs (Ashwagandha, Chamomile, Valerian) while including strong disclaimers about consulting a doctor. Responses heavily cite authoritative medical sources like the Mayo Clinic, , and the NIH. This pattern of citing medical experts has been stable across the entire observation window.
Brands mentioned
AI assistants consistently provide a list of common herbs (Ashwagandha, Chamomile, Valerian) while including strong disclaimers about consulting a doctor. Responses heavily cite authoritative medical sources like the Mayo Clinic,
Healthline, and the NIH. This pattern of citing medical experts has been stable across the entire observation window.