Data as of Sep 3, 2026 · Based on 78 AI responses · Shares cover the last 30 days · See how Parse measures this
PC Cases & Cooling Hardware
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | 7d | 30d | Brand | What AI says | Mention rate |
|---|---|---|---|---|---|
| 1 | +4 |  Lian LiA top contender, praised for its showcase cases and premium UNI Fan series. | A top contender, praised for its showcase cases and premium UNI Fan series. | 44% | |
| 2 | +1 | NoctuaThe definitive leader for premium, quiet air coolers and case fans. | The definitive leader for premium, quiet air coolers and case fans. | 41% | |
| 3 | -2 |  NZXTFrequently recommended for its H-series airflow cases and Kraken AIO coolers. | Frequently recommended for its H-series airflow cases and Kraken AIO coolers. | 36% | |
| 4 | -2 |  Fractal DesignOften recommended for stylish cases with good airflow like the North series. | Often recommended for stylish cases with good airflow like the North series. | 35% | |
| 5 | +2 |  ArcticDominant leader in AIO liquid cooler recommendations, especially its Liquid Freezer line. | Dominant leader in AIO liquid cooler recommendations, especially its Liquid Freezer line. | 32% | |
| 6 | +1 |  be quiet!A popular choice for users prioritizing silent operation in coolers and fans. | A popular choice for users prioritizing silent operation in coolers and fans. | 27% | |
| 7 | -1 | -3 | CorsairHolds the #1 rank, frequently cited for cases, AIOs, and fans. | Holds the #1 rank, frequently cited for cases, AIOs, and fans. | 23% |
| 8 | +1 |  Phanteks | 22% | ||
| 9 | -1 |  ThermalrightSurged in rankings for its high-value, high-performance air coolers. | Surged in rankings for its high-value, high-performance air coolers. | 19% | |
| 10 |  Montech | 6% | |||
| 11 | Corsair One⌐ Corsair | 4% | |||
| 12 |  Gamers Nexus | 3% | |||
| 13 | -1 |  HYTECited for premium, dual-chamber 'fish tank' style showcase cases. | Cited for premium, dual-chamber 'fish tank' style showcase cases. | 3% | |
| 14 | +5 | +7 |  ID-COOLING | 3% | |
| 15 |  DeepCool | 1% | |||
| 16 | TThermalright Wonder Vision 360 | 1% | |||
| 17 | -1 | Fractal Design Meshify 2 | 1% | ||
| 18 | -1 | -7 |  Scythe | 1% | |
| 19 | -5 | -5 |  Cooler Master | 1% | |
| 20 | -7 | -4 | Corsair iCUE Link | 1% | |
| 21 |  ASUS ProArt⌐ Asus | 1% | |||
| 22 | +1 |  Spotify Web Player⌐ Spotify | 1% |
Combined, the Fractal Design family would rank #3 (36%).
Who wins on each AI
The same market, seen by two models.
Sources AI cited
tomshardware.com is the page AI reaches for most here, cited in 71% of analyzed answers.
Jumped from rank #13 to #4 between Oct 2025 and Mar 2026.
“A strong choice for any gaming CPU.” → “Widely considered the best overall AIO liquid CPU cooler.”
Rose from rank #14 to #5 between Oct 2025 and Mar 2026.
Declined from rank #7 to #11 in the same period.
Dropped from rank #5 to #15 between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| NZXT | 47% | 34% | |
| Fractal Design | 42% | 38% | |
| Noctua | 34% | 33% | |
| be quiet! | 38% | 15% | |
| Lian Li | 35% | 29% |
The two models disagree most about HAVN (ChatGPT #12, Google #25) and Cooler Master (ChatGPT #14, Google #21).
Across 78 AI responses, Lian Li is mentioned most, named in 44% of them, followed by Noctua (41%) and NZXT (36%).
Parse measures each brand's mention rate — the share of answers naming it — across 78 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
ThermalrightLian LiFractal DesignCorsairNZXTAI recommendations for the generic 'best case' have evolved, with
What is the best computer case?
AI recommendations for the generic 'best case' have evolved, with
ArcticCorsairNZXTAI responses overwhelmingly name the
Brands mentioned
Lian LiFractal DesignCorsairNZXTCorsairWhat is the best liquid CPU cooler (AIO)?
AI responses overwhelmingly name the
The market map
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