Data as of Aug 25, 2026 · Based on 993 AI responses · Shares cover the last 30 days · See how Parse measures this
Crypto Hardware Wallets
Parse
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Trezor has emerged as the most-cited hardware wallet, often highlighted for its open-source security principles. Meanwhile, former leader continues to be a strong contender, frequently recommended for its broad altcoin support and user-friendly ecosystem.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Recommended for its extensive altcoin support and beginner-friendly mobile app. | 74% | |
| 2 | Frequently praised for open-source firmware and strong community trust. | 73% | |
| 3 | Mentioned for fully air-gapped security that relies on QR codes. | 27% | |
| 4 | A rising option noted for its card-based, beginner-friendly design. | 25% | |
| 5 | Initially a top budget pick, its visibility has recently declined. | 24% | |
| 6 | The top-cited software wallet for DeFi and dApp interaction. | 18% | |
| 7 | 16% | ||
| 8 | 13% | ||
| 9 | 12% | ||
| 10 | 9% | ||
| 11 | 7% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | An emerging option for advanced and multi-signature setups. | 5% | |
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 32% of analyzed answers.
“A top choice for its features and usability.” → “A top choice, but often qualified as having closed-source firmware, contrasting with Trezor.”
Jumped from rank #8 to #3 between Oct 2025 and Mar 2026.
Fell from rank #3 to #11 between Oct 2025 and Mar 2026.
Entered the rankings to become the #4 most-cited brand by Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 48% | 48% | ||
| 18% | 60% | ||
| 48% | 49% | ||
| 34% | 18% | ||
| 28% | 35% |
The two models disagree most about BitBox (ChatGPT #10, Google #21) and Tangem (ChatGPT #9, Google #1).
Across 993 AI responses, Ledger is mentioned most, named in 74% of them, followed by Trezor (73%) and ELLIPAL (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 993 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently feature a duopoly of Ledger and
Trezor as the top recommendations for Bitcoin cold storage. Coldcard is almost always mentioned as the third option, specifically framed for Bitcoin purists seeking maximum air-gapped security. Since February 2026,
Tangem appears more frequently as a user-friendly or budget-conscious choice.
I want to buy Bitcoin safely. What is the best crypto hardware wallet for cold storage?
AI responses consistently feature a duopoly of Ledger and
Trezor as the top recommendations for Bitcoin cold storage. Coldcard is almost always mentioned as the third option, specifically framed for Bitcoin purists seeking maximum air-gapped security. Since February 2026,
Tangem appears more frequently as a user-friendly or budget-conscious choice.
AI consistently recommends hardware wallets for security and software wallets for convenience. Ledger and are the top-cited hardware options, with overtaking for the #1 spot in March 2026. , Trust Wallet, and are the most common examples of software wallets, positioned as being suitable for smaller amounts or frequent use.
I need a safe and secure crypto wallet to move my coins off the exchange. Hardware vs. software?
AI consistently recommends hardware wallets for security and software wallets for convenience. Ledger and
Trezor are the top-cited hardware options, with
Trezor overtaking
Ledger for the #1 spot in March 2026.
MetaMask, Trust Wallet, and
Exodus are the most common examples of software wallets, positioned as being suitable for smaller amounts or frequent use.