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Adobe in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Adobe

Every shift for Adobe, and the week’s changes by email.

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Latest insights

Adobe logoAdobeadobe.com

Adobe provides creative, marketing, and document management solutions. Its Acrobat product transforms information sharing by integrating files, ideas, and an AI Assistant into guided PDF Spaces.

Products and subbrands
  • Adobe Commerce logoAdobe Commerce
  • Adobe Marketo Engage logoAdobe Marketo Engage
  • Adobe Express logoAdobe Express
  • Adobe Acrobat Sign logoAdobe Acrobat Sign
  • Behance logoBehance
  • Adobe for Business logoAdobe for Business

Parse Score

88

#7 of 121 in Photo and Video Editing Tools

The market map · 5 of 100 labelled

Photo and Video Editing Tools →
20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Adobe Photoshop…DarktableGIMPPhotopeaAffinity
  • Adobe Gaining: RankingAdobe moved up 2 places to rank #9 of 100 in Direct Mail and Gifting Automation
  • Adobe Gaining: MentionsAdobe's mention rate in Beginner-Friendly Graphic Design Tools rose 13 points to 76.9%
  • Adobe Slipping: RankingAdobe is no longer in the top 10 for Event Management and Lead Capture Software
  1. CompetitionLob logoLob is the top alternative to Adobe logoAdobe2 questionsView competitors→View competitors
  2. Market rankingAdobe logoAdobe climbed to #9 in Direct Mail and Gifting Automation2 places

Where Adobe ranks in AI

Photo and Video Editing Tools#7
Beginner-Friendly Graphic Design Tools#2
Video Hosting and Processing Platforms#6
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and 9 more shifts across 4 markets since Aug 2
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AI perception

48%positive
99%as the pick

Often described as

excellent · best · strong · industry standard · recommended · robust

Competitors

Top cited sources

Questions

Lob logoLob is the top alternative to Adobe logoAdobe

  • Lob logoLobPicked instead2 questions
  • Humantic AI logoHumantic AIPicked instead1 question
  • Sendoso logoSendosoPicked instead1 question
  • Zapier logoZapierRanking
  • adobe.com (opens in a new tab)Owned16%
  • experienceleague.adobe.com (opens in a new tab)7%
Question contextMention rate
  • Sketch-to-image rendering33.3%
  • EU-compliant e-signature tools29.6%
  • Court-admissible e-signature audit logs23.1%
  • PDF document comparison18.6%
  • Simple e-signature workflows16.9%
↑5 to #18
  • Klaviyo logoKlaviyoRanking↑1 to #5
    • techradar.com (opens in a new tab)4%
  • en.wikipedia.org (opens in a new tab)4%
  • helpx.adobe.com (opens in a new tab)4%
    • Modeling complex account hierarchies and buying committees
    16.1%
    • Mention rate
    • 86% · 2 engines

      Excerpts where Adobe appeared in the AI's answer

      Google AI Mode · excerpt
      Adobe Express: Great if you want a slightly more polished aesthetic with access to Adobe's high-end stock assets, typography, and robust generative AI tools
      Google AI Mode · excerpt
      Adobe Express (Best Alternative for a Clean Aesthetic): Adobe's beginner-friendly counterpart to Photoshop.
    • 63%
    • 57%
    • 75%
    • 79% · 2 engines

      Excerpts where Adobe appeared in the AI's answer

      Google AI Mode · excerpt
      Adobe Express - Best lightweight alternative to the Adobe Creative Cloud.
      ChatGPT Search · excerpt
      Adobe Express — Great alternative, especially if you already use Adobe products.
    • 43%