Which one AI picks, and when.
Data as of Aug 3, 2026 · Based on 10 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on reach, where Hightouch leads by 9 points.
| Measure |  Hightouch |  Tealium |
|---|---|---|
| Parse Score | 89 |
| 83 |
| Strength | 79 | 74 |
|---|
| Reach (widest gap) | 70 | 61 |
|---|
| Authority | 69 | 62 |
|---|
