Niche

HR, Payroll & PEO Software

74 brands ranked by how often AI recommends them.

As of Mar 13, 2026

Focus brand|

Kobiton

HR, Payroll & PEO Software

Top 10 brands by share of voice · Last 30 days · Week of Mar 7 – Mar 13

74 brands

80.6%

63.3%

56.7%

35.6%

30.0%

27.2%

15.6%

14.4%

14.4%

104

ADP Workforce Now

11.7%

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Full leaderboard

All 74 brands ranked by share of voice in this niche.

#	7d	Brand	Share of Voice
1		Rippling	80.6%
2		Gusto	63.3%
3		Deel	56.7%
4		BambooHR	35.6%
5		Justworks	30.0%
6		OnPay	27.2%
7	1	Paychex	15.6%
8	1	Paylocity	14.4%
9		TriNet	14.4%
10	4	ADP Workforce Now	11.7%

Prompts in HR, Payroll & PEO Software

The questions people ask AI that drive brand mentions.

What is the best HR and payroll software for a growing startup?Gusto My startup needs to hire our first employees. What is the best HR software for a small company for payroll and onboarding?Gusto For an early-stage startup, is it better to start with a lightweight payroll tool or invest in a more robust HRIS from day one?Gusto

Prompts in HR, Payroll & PEO Software

The questions people ask AI that drive brand mentions.

Related niches

Other niches with overlapping prompts and competitors.

All-in-one HRIS and Payroll Platforms Multi-State Payroll & Compliance Platforms Payroll and HRIS Software Small Business HR & Payroll Platforms Small Business HR & Payroll Platforms Global Payroll and EOR Platforms

Related niches

Other niches with overlapping prompts and competitors.

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Niches in Virtual Workforce

AI-clustered competitive niches in this industry.