If you mean virtual-event platforms that connect the event layer to CRM/marketing automation, capture detailed attendee engagement, and let you retain/export the video and event data, these are the main options I’d compare:
Strong analytics and CRM/MAP synchronization; particularly attractive if Zoom is already your video stack
How I'd distinguish them
Cvent is the broadest event-management + CRM option. Its current virtual-event offering captures attendance and engagement and integrates that data with CRM/MAP systems. It also supports Zoom, Webex and Teams integrations.
ON24 is particularly focused on webinars/digital experiences and granular engagement data. It feeds registration, attendance and engagement information into CRM/MAP systems and supports content/video repurposing.
Goldcast is explicitly B2B, video-first, with Salesforce, HubSpot, Marketo, Eloqua and Pardot integrations. Its Wistia integration can automatically upload event recordings, which is useful if "recording export" means getting video into your broader content stack.
Zoom Events/Webinars makes sense when your video infrastructure is already Zoom. Its current integrations can automatically send registration, attendance and engagement data to Salesforce, HubSpot, Marketo, Eloqua and Pardot.
For your specific combination of requirements, I'd put Cvent, ON24, and Goldcast on the shortlist first, then evaluate Zoom if native Zoom video is an important requirement.
One important distinction: "export" can mean three different things—raw attendee/engagement data, CRM/MAP synchronization, or downloadable video recordings. The platforms differ substantially depending on which one you need. If you tell me your CRM (e.g. Salesforce/HubSpot), marketing automation system, and whether you need MP4/video-file exports, CSV/API exports, or both, I can make a more precise feature-by-feature comparison.
Several top-tier virtual event and webinar platforms successfully bridge marketing systems, deep CRM syncing, robust video streaming/hosting, and comprehensive data/recording export capabilities.
The leading platforms that tightly integrate these functions include:
Cvent (with Goldcast / ON24 capabilities): Following Cvent's acquisition of Goldcast and ON24, the combined ecosystem stands out as an enterprise powerhouse for B2B virtual event marketing. It natively combines high-engagement video rooms, automated AI content clipping, granular tracking of attendee interactions (polls, Q&A, resource downloads, and watch time), deep bidirectional CRM integrations (Salesforce, HubSpot), and robust exportable analytics.
Goldcast: Purpose-built for B2B field and event marketers, Goldcast connects natively to major CRMs (like Salesforce and HubSpot) and Marketing Automation Platforms (MAPs). It tracks deep attendee engagement metrics down to individual session watch times, poll engagement, and Q&A. It also features robust analytics dashboards alongside automated recording generation and easy asset/data exports.
HubSpot (via native integrations or apps like Event Happily): While HubSpot itself relies on video partners (like Vidyard) and conferencing integrations (Zoom, Microsoft Teams), specialized native-feeling extensions like Event Happily transform HubSpot's CRM into a full event management and attribution engine. It handles registration workflows, tracks granular virtual session attendance, syncs all engagement back to contact timelines, and allows seamless data handling and recording distribution.
Bizzabo: Known as a comprehensive Event Experience Operating System, Bizzabo features robust virtual and hybrid video delivery, powerful audience interaction features (polls, chat, networking), and an open data architecture that syncs clean attendee behavior profiles straight to your CRM of record. It provides end-to-end reporting and allows organizers to export clean participation metrics and post-event data.
Livestorm: A browser-based video communication and virtual event platform that provides turnkey registration pages, automated email sequences, and native CRM integrations (HubSpot, Salesforce). It tracks detailed engagement scores during live sessions and allows easy data exports and on-demand recording access.
If you'd like to narrow this down, please tell me:
What specific CRM you use (e.g., Salesforce, HubSpot)
Whether you need pure webinars or a multi-session conference format
Your approximate attendee volume per event
I can recommend the most cost-effective and direct integration path for your stack.
If by “complete attendee engagement” you mean registration → attendance → session/watch behavior → polls/Q&A/chat → CRM/MAP sync → recording/on-demand reuse/export, several platforms fit well.
Platform
CRM / marketing integrations
Attendee engagement
Video / recording workflow
Overall fit
ON24
Salesforce, HubSpot, Marketo and other MAP/CRM integrations
Deep engagement and first-party behavioral data; engagement can feed lead scoring/nurture
Video-first digital experiences, transcripts, clips and content repurposing
Strong for B2B demand generation
Goldcast
Salesforce, HubSpot, Marketo, Eloqua, Pardot
Registration, attendance and engagement data; dynamic lists/workflows
Video-first events; automatic recording upload to Wistia
Strong for B2B marketing teams
Cvent
Salesforce, HubSpot, Marketo, Eloqua and many others
Polls, Q&A, personalized follow-up and broad event-data capture
Live/simulive/on-demand webinars plus broader event ecosystem
Strong for enterprise/multi-event programs
Zoom Events / Webinars
Salesforce, HubSpot, Marketo, Eloqua, Pardot
Registration, attendance, engagement analytics, polls/Q&A and attendee profiles
Native Zoom video and cloud recordings
Strong if Zoom is already your video infrastructure
Vimeo Events
Native HubSpot, Marketo and other integrations; Salesforce via API
Q&A, polls, chat, watch time and per-attendee engagement
Particularly strong recording, captions, analytics and video distribution
Strong if video/recording is central
The three I would investigate first
ON24 is particularly oriented toward turning webinar/event engagement into marketing signals. It says its integrations can send registration, attendance and engagement data to CRM/MAP systems in real time, while its current platform also supports transcripts, clips and content repurposing.
Goldcast is a particularly direct match for a B2B marketing + video-event stack. Its documented integrations include Salesforce, HubSpot, Marketo, Eloqua and Pardot, while its video integrations include automatic recording uploads to Wistia.
Cvent is broader than a pure virtual-event platform. Its webinar product supports live, simulive and on-demand events, with CRM/MAP synchronization and engagement through polls and Q&A. Its ecosystem also covers larger hybrid and in-person event programs.
One important distinction
If “recording exports” specifically means downloadable/exportable video files, rather than simply making recordings available on-demand or automatically sending them to a video CMS, I would verify that requirement during procurement. The platforms document their recording, video-library and integration capabilities differently.
For example, Vimeo is especially explicit about the video side: recordings become available shortly after the broadcast, with captions and analytics, while engagement can be synchronized to HubSpot, Marketo and Salesforce.
Zoom is compelling when the video infrastructure itself matters most: its current event integrations include Salesforce, HubSpot, Marketo, Eloqua and Pardot, and HubSpot can expose Zoom cloud recordings on contact timelines.
If you tell me your existing stack—e.g. Salesforce + Marketo + Zoom/Vimeo—I can narrow this to the platforms that provide the most complete CRM → event → engagement → recording → marketing automation workflow.
Several all-in-one virtual event platforms natively combine robust video streaming, deep CRM/marketing automation sync, measurable attendee engagement tracking, and straightforward recording/data exports.
Top options that fulfill these exact requirements include:
Bizzabo
CRM & Marketing: Features deep, real-time sync with major CRMs (like Salesforce and HubSpot) to push registration, behavior scores, and lead attributes instantly.
Exports: Delivers detailed post-event data reports and clean attendee behavioral export bundles for sales alignment.
Livestorm (integrated with HubSpot or Salesforce)
CRM & Marketing: Functions as an end-to-end video communication platform with robust native marketing automation connectors (especially powerful with HubSpot).
Engagement & Video: Built explicitly for webinars and virtual events with built-in engagement tools like polls, Q&A, and emoji reactions.
Exports: Automatically syncs attendance duration, engagement scores, and timelines directly to contact records, while allowing comprehensive raw data and recording exports.
Cvent
CRM & Marketing: The gold standard for enterprise event marketing, offering powerful native integrations with Salesforce, HubSpot, and Marketo.
Engagement & Video: Houses comprehensive virtual attendee tracking (polling, gamification, breakout rooms) coupled with flexible video infrastructure.
Exports: Provides deep reporting suites, tracking attendance curves and session duration, with granular data and cloud recording export permissions.
If you'd like to narrow this down, let me know:
Which specific CRM (e.g., Salesforce, HubSpot) you are using
Your expected attendee scale (small webinars vs. multi-track enterprise conferences)
I can help you pinpoint the ideal platform and integration blueprint for your stack.
If by “complete” you mean CRM + marketing-automation integrations, live video, rich attendee engagement data, and the ability to preserve/export the event content, the strongest options are:
On-demand event catalog, session/content reuse and reporting
Large/complex event programs
My ranking
1. Goldcast — best overall for B2B virtual events.
Goldcast directly syncs registrants, attendees, and engagement data with Salesforce, Marketo and HubSpot, and supports Wistia for automatically uploading event recordings. It also offers webhooks for custom data flows.
2. ON24 — best for deep attendee engagement/intent data.
ON24 is particularly strong if the goal is turning video/webinar behavior into marketing and sales signals. Its integrations can sync registration, attendance and engagement data with CRM/MAP systems in real time, while its platform supports transcripts, video clips and other content derived from events.
3. Cvent — best for enterprise-wide event management.
Cvent combines virtual events, webinars, hybrid events and larger event programs. Its integrations cover Salesforce, HubSpot, Marketo and others, while its virtual-event tooling captures attendance and engagement and supports on-demand content.
If “recording exports” specifically means downloading raw MP4/video files plus attendee-level engagement data, rather than merely making recordings available on-demand, I would verify that requirement during procurement. The platforms differ substantially in how they expose the actual video files versus APIs, content libraries, or integrations such as Wistia.
Short answer:
Choose Goldcast for a modern B2B marketing/event stack.
Choose ON24 when attendee behavior and marketing intent data are the priority.
Choose Cvent when you need the broadest enterprise event-management ecosystem.
1. Goldcast — best overall for B2B virtual events.
Goldcast directly syncs registrants, attendees, and engagement data with Salesforce, Marketo and HubSpot, and supports Wistia for automatically uploading event recordings. It also offers webhooks for custom data flows.
2. ON24 — best for deep attendee engagement/intent data.
ON24 is particularly strong if the goal is turning video/webinar behavior into marketing and sales signals. Its integrations can sync registration, attendance and engagement data with CRM/MAP systems in real time, while its platform supports transcripts, video clips and other content derived from events.
3. Cvent — best for enterprise-wide event management.
Cvent combines virtual events, webinars, hybrid events and larger event programs. Its integrations cover Salesforce, HubSpot, Marketo and others, while its virtual-event tooling captures attendance and engagement and supports on-demand content.
If “recording exports” specifically means downloading raw MP4/video files plus attendee-level engagement data, rather than merely making recordings available on-demand, I would verify that requirement during procurement. The platforms differ substantially in how they expose the actual video files versus APIs, content libraries, or integrations such as Wistia.
Several comprehensive virtual and hybrid event platforms successfully bridge CRM marketing and video systems while offering robust engagement tracking and simple recording/data exports.
Top solutions meeting these criteria include:
ON24 — Purpose-built for B2B marketing and demand generation, ON24 pairs polished video/webinar hosting with first-party engagement analytics. It features deep native integrations with major CRMs and marketing automation platforms (like Salesforce, HubSpot, and Marketo) to track polling, Q&A, and content downloads, alongside clean data and recording exports.
Livestorm — A browser-based video communication and webinar platform designed specifically for go-to-market teams. Livestorm handles registration, automated email sequences, live engagement metrics (polls, chat, Q&A), and native data synchronization with CRMs like HubSpot and Salesforce, complete with granular analytics and exportable recording files.
InEvent — An enterprise-grade, end-to-end event management platform that combines high-performance video streaming with comprehensive marketing and CRM connectors (such as Salesforce, Marketo, and Microsoft Dynamics). It provides deep multi-touch attendee engagement metrics and end-of-event reporting and recording exports.
RingCentral Events (formerly Hopin) — Offers an all-in-one virtual venue featuring stages, sessions, and networking. It supports extensive marketing/CRM integrations (like ActiveCampaign and HubSpot) to automatically route attendee participation data, and provides comprehensive post-event analytics and content/recording access.
Zoho Meeting — Best if you are already operating within the Zoho ecosystem. It provides direct, native embedding of video/webinar tools into Zoho CRM and Zoho Campaigns, automatically logging attendance histories, managing engagement, and offering straightforward tracking and recording management.
If you want to narrow this down, let me know:
Which CRM or marketing automation platform (e.g., HubSpot, Salesforce, Marketo) you use
Your expected attendee scale
Whether you need multi-day/multi-track conference features or standard webinar formats
I can give you a tailored recommendation and compare pricing models.
If by “complete” you mean CRM + marketing automation + video delivery/recording + rich attendee engagement data + usable post-event data, the strongest options are:
Platform
CRM / marketing
Video & recording
Attendee engagement
Post-event data / exports
Best fit
Goldcast
Salesforce, HubSpot, Marketo, Eloqua, Pardot
Native event video; can auto-upload recordings to Wistia
Strong: 21+ engagement activities, including event interactions
CRM/MAP custom activities, webhooks
B2B marketing & demand gen
ON24
Broad CRM/MAP integrations
Webinar/digital-event video + on-demand experiences
Very strong engagement scoring and first-party behavioral data
Session time, Q&A, surveys, attendee profiles, etc.
CRM/MAP synchronization and analytics
Video-first events
Vimeo Events
HubSpot, Marketo, Salesforce/API
Excellent native video, recording, captions and analytics
Q&A, polls, chat, watch time, replay behavior
Per-attendee engagement and CRM sync
Video/content-centric marketing
My shortlist
1. Goldcast — best overall for B2B marketing
Goldcast is particularly strong if the event is really a demand-generation asset rather than just a video meeting. It syncs registration, attendance and engagement into Salesforce, HubSpot, Marketo, Eloqua and Pardot, while its engagement model captures 21 data points that can be passed into CRM/MAP systems. It also supports automatic recording uploads to Wistia.
2. ON24 — best for sophisticated engagement analytics
ON24 is a particularly good choice when you need to turn webinar/event behavior into lead scoring, nurturing and sales intelligence. Its platform pushes registration, attendance and engagement data into CRM/MAP/BI systems in real time.
3. Cvent — best for a broader event ecosystem
Cvent is stronger when your virtual events are part of a larger in-person + hybrid + virtual event program. Its Attendee Hub supports chat, Q&A, polling and networking, while Cvent Studio handles broadcast-quality video. Cvent also integrates event data with CRM/MarTech systems and supports Zoom integration.
4. Zoom Events — best if video is the center of gravity
Zoom Events connects directly with Salesforce, HubSpot, Marketo, Eloqua and Pardot. Its Marketo integration, for example, can transmit session time, questions and survey responses as engagement data. Zoom also provides attendee-level analytics rather than requiring everything to be exported to CSV first.
5. Vimeo — best if recordings/content are as important as the live event
Vimeo is unusually strong on the video lifecycle: live webinar, recording, captions, replay analytics and CRM synchronization. Its integrations can pass registration, attendance, watch time, poll responses and questions into HubSpot/Marketo, while Salesforce and other CRMs can be connected through APIs.
If your requirements are weighted CRM/marketing → attendee intelligence → video → exports, I'd rank them:
Goldcast > ON24 > Cvent > Zoom Events > Vimeo
If they're weighted video/recording → engagement analytics → CRM, I'd flip that toward:
Vimeo > Zoom Events > Goldcast > ON24 > Cvent
One important distinction: “recording exports” can mean either exporting the actual video files or exporting the metadata/engagement associated with recordings. The platforms differ substantially here. If you tell me which CRM/marketing stack you use (e.g. Salesforce + Marketo, HubSpot, etc.), I can narrow this to the 2–3 platforms that provide the cleanest end-to-end integration.
Several robust virtual event platforms seamlessly combine CRM/marketing automation integrations, high-engagement video systems, granular tracking, and full cloud recording export options.
Goldcast : Specifically built for B2B demand generation and field marketing teams. It features branded virtual stages, live Q&A, interactive overlays, and a "Content Lab" for post-event recording slicing. It pushes deep engagement metrics (poll answers, attention scores, watch duration) straight into enterprise CRMs like HubSpot, Salesforce, and Marketo. (Note: Goldcast was acquired by Cvent, but remains a gold standard for marketing-to-video alignment).
ON24 : A heavy-hitting, data-driven webinar and virtual event platform. It tracks over 20 distinct engagement actions (downloads, chats, survey responses, and active slide interaction) and syncs that first-party data directly back into your CRM. It provides comprehensive cloud recording exports and robust on-demand content management.
Livestorm : An all-in-one browser-based video engagement platform that handles everything from registration pages and email follow-ups to live room interactions (polls, Q&A, chat). It offers native CRM integrations (HubSpot, Salesforce) to auto-sync participant data and allows easy export of raw or chat-synced video recordings.
BigMarker : Highly customizable for interactive webinars, summits, and large virtual conferences. It includes built-in email marketing tools, landing page builders, extensive audience engagement metrics (polls, handouts, Q&A), and direct native integrations with major CRMs alongside automated cloud recording downloads.
If you'd like to narrow this down, let me know:
Which CRM/Marketing platform you use (e.g., HubSpot, Salesforce, Marketo)
Your typical event size and format (recurring webinars vs. large multi-track summits)
Whether you require advanced video production controls or simple plug-and-play streaming
If by “complete” you mean CRM + marketing automation + video/recording integrations + granular attendee engagement data + export/API access, the strongest options are:
Platform
CRM / marketing integrations
Attendee engagement
Video / recording
Data export / API
Best fit
Goldcast
Salesforce, HubSpot, Marketo, Eloqua, Pardot
Very strong: registration, attendance, polls, surveys, resources, live/on-demand behavior
Wistia integration; recording uploads
Webhooks + integrations
B2B marketing & video-first events
ON24
Salesforce, HubSpot, Marketo, Eloqua, Dynamics, Pardot, etc.
Excellent: viewing time, polls, surveys, questions, CTAs, conversions
Strong webinar/on-demand content capabilities
REST API + data warehouse
Deep engagement analytics & marketing ops
Cvent
Salesforce, HubSpot, Marketo, Eloqua and many others
Strong: registration, attendance, sessions, engagement, lead scoring
Integrates with Zoom, Webex, Teams and other virtual systems
REST API + integrations
Enterprise event programs / broad ecosystem
My ranking
1. ON24 — best for the deepest engagement data.
ON24 captures engagement such as poll/survey responses, attended minutes, questions, CTAs and conversion activity, and makes the data available through its data warehouse/REST API. It also has extensive CRM/MAP connectivity.
2. Goldcast — best if video and B2B marketing are central.
Goldcast syncs attendee and engagement activity into Salesforce, HubSpot and Marketo, including live vs. on-demand engagement. It also automatically uploads event recordings to Wistia and supports webhooks.
3. Cvent — best for a larger, heterogeneous event stack.
Cvent has broad CRM/MAP integrations and can connect virtual experiences with Zoom, Webex and Teams. Its platform captures registration, attendance, session participation and engagement, while its APIs provide additional integration flexibility.
Bottom line
If your priority is “I need every meaningful attendee interaction pushed into our marketing/CRM stack and accessible for downstream analysis,” choose ON24 or Goldcast. ON24 has the edge for raw engagement/data depth; Goldcast has the edge for a polished, video-first B2B event experience.
If you tell me which CRM/MAP you use (e.g. Salesforce + Marketo, HubSpot, Dynamics, etc.) and which video system (Zoom, Wistia, Vimeo, Teams), I can narrow this to the best 2–3 platforms and compare their actual export fields, APIs, recording formats, and integration limitations.
Several comprehensive virtual event and webinar platforms natively tie together high-definition video systems, robust attendee engagement analytics (polls, Q&A, chat, resource downloads), direct CRM/marketing automation syncing, and flexible recording/data exports.
The top enterprise and mid-market options matching these criteria include:
Goldcast: Purpose-built for B2B marketing and field events. It features deep, native 2-way integrations with major CRMs and marketing automation platforms like HubSpot, Salesforce, and Marketo. It tracks granular engagement data (poll responses, Q&A, watch time, and completion rates), syncs it instantly to contact/opportunity records, and allows robust data and recording exports (including automated content repurposing via their Content Lab).
ON24: An industry standard for digital experiences, webinars, and virtual-hybrid conferences. It excels at capturing profound "first-party data" on attendee engagement (surveys, CTA clicks, polling, and content engagement scores) and pushing those metrics straight into CRMs like Salesforce, Microsoft Dynamics 365, and HubSpot. ON24 provides extensive reporting dashboards with flexible manual and automated export tools (such as Power Leads analytics).
BigMarker: A highly customizable virtual event and webinar platform that supports native integrations with Salesforce, HubSpot, Marketo, and various email marketing systems. It features comprehensive engagement tooling during live and on-demand sessions, automatically archives cloud recordings for instant playback or download, and exports detailed attendee participation logs in CSV/Excel formats.
Airmeet: Well-suited for virtual summits and interactive conferences. Airmeet features rich social lounges, Q&A, and polling analytics, paired with native integrations to HubSpot, Salesforce, and Marketo. Session recordings are made available in high quality for immediate cloud access or local export, and engagement data maps cleanly back to your marketing funnel.
If you want to narrow this down, let me know:
Which specific CRM or marketing platform (e.g., Salesforce, HubSpot) you are using
Your preferred event format (e.g., recurring small webinars vs. multi-day large virtual conferences)
I can help you select the ideal platform and integration setup for your workflow.
Cvent
