Data as of Sep 17, 2026 · Based on 50 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
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Yes. If you think of the emerging AI stack as **“everything a new frontier lab needs besides the base-model research itself,”** there’s a surprisingly coherent startup ecosystem forming around it. I’d break it into five layers: Layer | Startups worth watching | What they provide
Yes. If you think of the emerging AI stack as “everything a new frontier lab needs besides the base-model research itself,” there’s a surprisingly coherent startup ecosystem forming around it.
I’d break it into five layers:
| Layer | Startups worth watching | What they provide |
|---|---|---|
| Evals / testing | Patronus AI, Braintrust, Arize, Humanloop, LangSmith | Model/agent evaluation, regression testing, observability |
| Data | Scale AI, Surge AI, Snorkel AI, Labelbox, Toloka | Human data, RLHF/RLAIF, synthetic data, data curation |
| Inference | Fireworks AI, Baseten, Together AI, Modal, Replicate, fal | Model serving, GPU orchestration, inference optimization |
| Memory / context | Letta, Mem0, Zep | Persistent agent memory, context management, knowledge graphs |
| Safety / security | Protect AI, HiddenLayer, Lakera, CalypsoAI, Patronus AI | Model security, guardrails, red teaming, adversarial testing |
Patronus AI is particularly interesting. It's moving beyond static benchmarks toward simulated environments where agents actually have to accomplish tasks. That's important because frontier labs increasingly need to answer “Does this model reliably do X?”, rather than “Does it score 87% on benchmark Y?”
I'd also watch:
The big opportunity: an independent evaluation layer that becomes the equivalent of Datadog + CI for AI behavior.
The obvious giant is Scale AI, but I wouldn't treat this category as solved.
The market is separating into several businesses:
Recent industry analysis puts Scale/Surge/Invisible in the high-end RLHF category, while Snorkel and Defined.ai occupy the synthetic-data side.
The really interesting transition is from "labeling data" to "creating intelligence." Frontier labs increasingly need expert reasoning traces, preference data, adversarial examples, coding trajectories, tool-use trajectories, and synthetic environments—not just labeled images.
That creates room for much more specialized startups.
This is the category I'd pay the most attention to.
The leading independent layer includes:
These companies abstract away GPUs, serving infrastructure, batching, quantization, model optimization, autoscaling, etc. A 2026 survey of the market puts Baseten, Together, Fireworks and Modal among the central players.
And the economics are becoming enormous: Fireworks reportedly raised at a $17.5B valuation in 2026, while Baseten and Together have also reached multibillion-dollar scale.
There's another emerging layer above them: inference routing/gateways—companies such as OpenRouter—where the infrastructure doesn't necessarily own the GPUs at all, but decides which model/provider should handle each request.
My mental model:
GPU → inference engine → serving platform → model router → application
There are startups attacking every box.
This is one of the categories I'd watch most closely.
The notable names are:
The architectural distinction is interesting: Mem0 emphasizes persistent user facts/preferences, Zep uses temporal knowledge graphs, while Letta treats memory/context management as something the agent itself actively manages.
Why this matters:
Context windows aren't memory. A frontier agent that operates for weeks or months needs to remember users, previous actions, decisions, observations, files, relationships and changing facts.
That suggests a future stack looking something like:
model → context manager → working memory → episodic memory → semantic/relational memory → external world
I suspect this category will eventually become much bigger than today's "vector database" framing.
This market is splitting into model safety, AI security, and runtime guardrails.
Interesting startups include:
HiddenLayer, for example, positions itself across the AI lifecycle: visibility, hardening, testing and runtime defense, including guardrails for model outputs.
And there's an important convergence happening:
evals → red teaming → security testing → runtime monitoring → policy enforcement
Those may ultimately become one platform rather than five separate categories.
If you're asking less for a directory and more for “who might become foundational infrastructure for the next generation of AI labs?”, my shortlist would be:
The really interesting thing isn't any individual category. It's that a new AI lab can increasingly be assembled from third-party infrastructure.
Instead of:
researchers → build everything → train model → deploy model the emerging architecture looks more like:
proprietary research + proprietary data + third-party data engine + third-party compute + third-party inference + third-party evals + third-party safety + third-party memory That's analogous to what happened to software infrastructure with AWS, Snowflake, Datadog, Cloudflare, GitHub, etc.
The startups I'd be most bullish on are the ones that become a mandatory control point in the model-development loop, rather than merely another developer tool.
In particular, I'd watch evals and inference most closely: inference is becoming a massive operating layer, while evals may become the gatekeeper through which increasingly autonomous models have to pass before deployment.
If you want, I can also map ~50 startups across this stack by stage, funding, valuation, founders, investors, and which frontier labs/AI-native companies use them—which gets much more interesting for identifying the next breakout companies.
The infrastructure supporting frontier AI labs and enterprise deployments has matured into specialized stacks. Startups are tackling bottlenecks across evals, data, inference, memory, and safety. ### 1. Evaluations & Observability (Evals) Evaluating non-deterministic outputs and complex multi-step AI agents requires…
The infrastructure supporting frontier AI labs and enterprise deployments has matured into specialized stacks. Startups are tackling bottlenecks across evals, data, inference, memory, and safety.
Evaluating non-deterministic outputs and complex multi-step AI agents requires rigorous test matrices, regression testing, and tracing.
With real-world human text exhausted or heavily restricted, labs rely on high-fidelity synthetic data and precise data filtering pipelines.
Standard GPUs face major memory-bandwidth and cost barriers during real-time serving, prompting custom silicon and hardware co-design.
Long-context windows and dynamic agentic memory rely on specialized vector-optimized databases and high-throughput index engines.
As frontier models transition into autonomous actors, specialized labs and security tools focus strictly on alignment and threat prevention.
Would you like to dive deeper into how evaluation frameworks test autonomous agents or explore the hardware architectures behind dedicated inference chips?
Positron
The rapid evolution of foundation models and agentic workflows has driven a massive ecosystem of specialized startups building the picks and shovels for AI labs and enterprise deployment.[](https://wellows.com/blog/ai-startups/) [[1]](https://wellows.com/blog/ai-startups/) ### 1. Evals & Observability (Testing,…
The rapid evolution of foundation models and agentic workflows has driven a massive ecosystem of specialized startups building the picks and shovels for AI labs and enterprise deployment.
Because non-deterministic models drift, hallucinate, and break under subtle prompt changes, testing infrastructure has become critical.
As frontier labs run low on human-generated internet text, synthetic data generation and specialized data pipelines have become vital for reasoning models.
Extracting maximum tokens-per-second while keeping GPU cluster costs down relies heavily on specialized high-performance inference layers and orchestration.
With context windows expanding into millions of tokens, managing what the model remembers, caches, and retrieves efficiently is its own architectural layer.
Securing models against prompt injection, jailbreaking, and data exfiltration has transitioned from basic compliance to mandatory real-time runtime firewalls.
Would you like to dive deeper into any specific category here—such as seeing how eval frameworks integrate into CI/CD pipelines, or looking at the trade-offs between different inference engines?
Zep
zep.com
Yes. If by “infrastructure around new AI labs” you mean the **picks-and-shovels layer that lets a small frontier/model lab train, evaluate, deploy, remember, and safely operate models without rebuilding everything**, I’d map the startup ecosystem roughly like this. The interesting shift in 2026 is that the stack is…
Yes. If by “infrastructure around new AI labs” you mean the picks-and-shovels layer that lets a small frontier/model lab train, evaluate, deploy, remember, and safely operate models without rebuilding everything, I’d map the startup ecosystem roughly like this.
The interesting shift in 2026 is that the stack is moving above raw GPUs: inference economics, proprietary data, agent evaluation/simulation, persistent memory, and runtime safety are becoming strategic control points.
These are probably the most direct “infrastructure for AI labs” companies.
A particularly interesting subcategory is agent simulation. Patronus is an example of where I think this goes: instead of asking “does the model answer benchmark questions correctly?”, infrastructure creates entire environments in which an autonomous model can actually do things and be scored.
This is arguably the most strategically important layer for new labs because good models increasingly need proprietary post-training data rather than merely more internet-scale pretraining data.
The important evolution is from “data labeling company” → “post-training data operating system.” A new lab needs a continuous loop:
model → generate behavior → find failures → collect expert feedback → create training data → fine-tune/RL → evaluate → repeat. The current ecosystem already breaks roughly along those lines.
This is probably the hottest infrastructure layer commercially.
The strategic insight here is that inference is becoming a control plane, not merely a commodity API. With open-weight models, a lab/application company increasingly wants to own the model weights and outsource the brutal systems work of making them fast and cheap.
This is a newer category and one I'd watch particularly closely.
This category is still unsettled. The competing architectural bets include vector memory, knowledge graphs, temporal graphs, agent-owned memory and context engines.
My bet: “memory” eventually becomes something closer to a state layer for agents, rather than simply a vector database.
This is separating into two businesses: model safety/evaluation and runtime security for deployed agents.
The key change is that safety is becoming runtime infrastructure. Once agents can execute code, browse, call APIs, move money, modify files, etc., “is the model safe?” becomes “can this model/agent be trusted with these permissions in this context?” HiddenLayer's recent product expansion is a good illustration of that transition.
If I were building a 20-company map of the infrastructure layer around the next generation of AI labs, I'd start here:
| Layer | Companies I'd watch most |
|---|---|
| Evals | Braintrust, Patronus, Galileo, LangSmith |
| Data | Scale, Surge, Snorkel, Gretel |
| Inference | Fireworks, Together, Baseten, Modal |
| Memory | Mem0, Zep, Letta, Supermemory |
| Safety | HiddenLayer, Lakera, Protect AI, Guardrails AI |
And I'd add Cumulus Labs as an especially interesting early-stage wildcard: its pitch is essentially to collapse routing, observability, evaluation, synthetic data, fine-tuning and inference into one platform. That's a potentially important direction if AI labs decide they don't want five separate infrastructure vendors.
I think there are three layers of defensibility emerging:
The second and third are where I think the most interesting new startups are being created. The infrastructure company that ultimately wins may not be the one selling GPUs or a model API; it may own the feedback loop around the model:
data → training → inference → real-world behavior → eval → memory → safety → new data.
That loop is increasingly the actual operating system of an AI lab.
If you're thinking about this from a venture/investment perspective, I'd narrow the list further to ~15 companies and rank them by (a) likelihood of becoming a $10B+ company, (b) defensibility, (c) dependence of frontier labs on them, and (d) whether the hyperscalers can kill them.
Yes. If you think of a new AI lab as a **model factory**, there is now a fairly distinct startup ecosystem supplying the layers around it: data → training/RL → evals → inference → memory/context → safety. As of **September 2026**, my shortlist would look like this: ## 1. Evals / model testing
Yes. If you think of a new AI lab as a model factory, there is now a fairly distinct startup ecosystem supplying the layers around it: data → training/RL → evals → inference → memory/context → safety.
As of September 2026, my shortlist would look like this:
These are becoming particularly important as labs move from “does the model answer questions?” to “can an agent reliably do a job?”
My bet: the big opportunity isn't another generic “LLM eval dashboard.” It's environments + proprietary tasks + human feedback + continuous evaluation. Patronus is a particularly good example of that direction.
This may actually be the most strategically important layer around new labs.
The really interesting shift here is from “labeling data” → “manufacturing intelligence.” The valuable companies increasingly provide experts, environments, rubrics, reward signals and evaluation—not just bounding boxes.
This is arguably the most mature startup category.
A useful way to see the market is that Baseten / Fireworks / Together / Modal / Replicate / RunPod are converging on different parts of the same problem: how does a company turn model weights into reliable, cheap production tokens? Current industry comparisons put these names among the core inference platforms.
There's also an emerging routing layer: OpenRouter and newer players such as TrustedRouter are betting that applications will dynamically choose among many models rather than committing to one provider. TrustedRouter raised a seed round in August 2026 around exactly this thesis.
This is the newer, more speculative layer—and possibly the one I'd watch most closely.
The distinction matters: these aren't simply “vector databases.” The emerging question is what should an agent remember, when should it remember it, how does it update old beliefs, and who is allowed to retrieve which memories? Current comparisons increasingly treat Mem0, Zep/Graphiti, Letta, Cognee and Supermemory as different architectural bets rather than interchangeable databases.
My strongest conviction here: agent memory is likely to become a first-class infrastructure layer, but I wouldn't yet bet that today's API products are the eventual winners.
This category is more fragmented because “safety” spans model behavior, cybersecurity, privacy, provenance and runtime controls.
The interesting shift is that safety is moving from pre-deployment model testing to runtime infrastructure: prompt-injection detection, tool-use controls, agent permissions, data exfiltration protection, model provenance and continuous monitoring.
If you forced me to reduce the entire landscape to a “next-generation AI lab infrastructure” watchlist, I'd use something like:
| Layer | Companies I'd watch | Why |
|---|---|---|
| Data / human intelligence | Mercor, Surge, Snorkel | Training data is becoming the bottleneck |
| Agent environments | Patronus, Mercor, Scale, Surge | RL needs realistic worlds/tasks |
| Evals | Patronus, Braintrust, Arize, Arena | Continuous measurement becomes mandatory |
| Inference | Baseten, Fireworks, Together, Modal | Turns models into economically viable products |
| Routing | OpenRouter, TrustedRouter | Makes models increasingly interchangeable |
| Memory | Mem0, Zep, Letta, Cognee | Persistent agents need a new context layer |
| Safety/security | Lakera, Protect AI, Giskard, HiddenLayer | Agents create a much larger attack surface |
I think the most consequential infrastructure startups aren't necessarily the ones selling GPUs or another generic LLM API.
The emerging stack looks more like:
Human expertise → training data → environments → RL/post-training → evals → model router → inference → memory → agent runtime → safety/permissions
And there is an important feedback loop:
production agents → traces → evaluations → new training data → RL → better models → cheaper inference → more agents.
That's why I'd pay disproportionate attention to Mercor/Surge/Snorkel + Patronus + the memory companies, rather than treating inference as the whole opportunity. The inference layer is already becoming crowded and capital-intensive; proprietary data, environments, evaluation signals and persistent agent state are harder to commoditize. The current data market's explosive growth—and the rise of specialized agent-training environments—are strong evidence of that shift.
If you're thinking about this from a VC/investment perspective, I can also map these into a 2×2 of “already huge / emerging” vs. “commodity / defensible” and identify ~15 companies that I think have the best chance of becoming the Palantirs/Datadogs of the AI-lab stack.
The infrastructure stack surrounding top-tier AI labs (like OpenAI, Anthropic, Google DeepMind, and xAI) as well as enterprise production teams has specialized heavily. Startups in this ecosystem focus on distinct layers to handle massive data curation, low-latency serving, context expansion, model evaluation, and…
The infrastructure stack surrounding top-tier AI labs (like OpenAI, Anthropic, Google DeepMind, and xAI) as well as enterprise production teams has specialized heavily. Startups in this ecosystem focus on distinct layers to handle massive data curation, low-latency serving, context expansion, model evaluation, and runtime security.
Testing frontier models requires continuous automated grading, regression testing, and hallucination tracking.
With high-quality human text largely exhausted, frontier labs and enterprise fine-tuners rely heavily on synthetic data generation and advanced data pipelining.
Maximizing tokens-per-second and lowering the cost of compute for both training checkpoints and open/closed inference endpoints.
Moving past simple vector searches, memory infrastructure now treats context as an operating system where agents manage their own tiered recall.
Protecting models from prompt injections, extracting private data (PII), data leakage, and monitoring agentic intent corruption.
If you'd like to narrow this down, let me know:
I can provide a deeper dive into pricing models, open-source vs. proprietary trade-offs , or specific architectural patterns.
Yes. If you think of a frontier lab as a new kind of software company, there is a pretty interesting **“picks-and-shovels” layer forming around it**: companies selling the infrastructure required to train, test, deploy, remember, and control increasingly capable models. As of **September 2026**, I’d map the startup…
Yes. If you think of a frontier lab as a new kind of software company, there is a pretty interesting “picks-and-shovels” layer forming around it: companies selling the infrastructure required to train, test, deploy, remember, and control increasingly capable models.
As of September 2026, I’d map the startup landscape roughly like this:
| Layer | Startups worth watching | What they provide |
|---|---|---|
| Evals / agent testing | Braintrust, Patronus AI, Arize, Galileo, Confident AI | Evaluation datasets, regression tests, agent simulations, quality monitoring |
| Data / training data | Scale AI, Surge AI, Mercor, Turing, Gretel, DatologyAI | Human data, synthetic data, data curation, post-training datasets |
| Inference / model serving | Fireworks AI, Baseten, Together AI, Modal, RunPod, DeepInfra, fal, OpenRouter | GPU orchestration, optimized inference, model APIs, routing |
| Memory / context | Letta, Mem0, Zep, Supermemory, Cognee | Persistent memory, knowledge graphs, long-term agent context |
| Safety / security | Lakera, Protect AI, HiddenLayer, Giskard, Gray Swan AI, Apollo Research, LawZero | Guardrails, model security, red-teaming, behavioral evaluations, alignment research |
| Agent observability | Langfuse, Braintrust, Arize/Phoenix, LangSmith, Helicone | Traces, tool-call monitoring, evals, production feedback loops |
The interesting shift is from “does the model score well on a benchmark?” to “can this particular agent reliably accomplish a particular job?”
Braintrust is one of the clearest companies here. It treats evaluations more like software tests: datasets → experiments → scores → regression gates.
Patronus AI is particularly interesting because it's moving toward simulated environments for agents, rather than merely static question-answer benchmarks. It raised $50M in June 2026 to develop digital environments for stress-testing agents.
Arize AI / Phoenix is another important node: open-source, OpenTelemetry/OpenInference-oriented tracing plus evaluations and production monitoring.
I'd put Braintrust, Patronus and Arize near the top of my eval watchlist.
The old data-infrastructure story was:
scrape → label → train. The frontier-lab story increasingly looks like:
identify difficult capability → find experts → generate/curate examples → verify → post-train → evaluate → repeat. That makes companies such as Scale AI, Surge AI, Mercor and Turing strategically interesting. Recent reporting specifically identifies Surge, Mercor and Turing among companies providing specialized training-data services to major AI labs.
Then there is a newer category around synthetic and automated data generation: Gretel and DatologyAI are examples I'd watch.
The big opportunity here is data flywheels: systems that don't just sell a dataset once, but continuously discover what the model is bad at and manufacture the next training/evaluation data.
This category has exploded.
The leading independent infrastructure companies include:
The market is starting to separate into three layers: GPU/inference platforms, API-first model infrastructure, and routers/gateways.
That's important because a new AI lab doesn't necessarily want to become a cloud company. It can rent the underlying compute, while companies like Fireworks/Baseten/Modal turn GPUs into a programmable substrate.
My highest-conviction names here would be Fireworks, Baseten, Together and Modal, with OpenRouter interesting at the abstraction layer above them.
This one is earlier, but potentially enormous.
The core problem:
Context windows aren't memory.
An agent needs to remember users, projects, decisions, relationships, previous actions and changing facts across days or months.
The notable startups:
Current comparisons generally divide the architectures into vector/hybrid memory (Mem0), temporal knowledge graphs (Zep), and agent-managed memory/context (Letta).
I think this category could become much larger than today's “chatbot memory” framing. The eventual product is closer to a persistent state layer for autonomous software.
“AI safety startup” is actually several markets.
Runtime security / guardrails
These protect models from prompt injection, malicious inputs, model attacks, unsafe outputs and compromised agents.
Frontier-model behavioral safety
This is the more exotic—and potentially more important—side: deception, scheming, autonomy, dangerous capabilities and whether models behave differently when they realize they're being tested.
That distinction matters because the frontier labs themselves are now encountering precisely these problems. Recent reporting around OpenAI's upcoming Astra model, for example, describes increased emphasis on safety monitoring and guardrails as capabilities rise.
If I were trying to identify the 15–20 companies most likely to become enduring infrastructure, rather than just making a list of AI startups, my shortlist would be:
Evals
Data
Inference
Memory
Safety/security
I wouldn't think of these as five independent markets.
The emerging frontier-lab stack looks more like:
Data → Training → Evals → Post-training → Inference → Agent memory → Production telemetry → Safety evals → New data
The companies that can close that loop have the strongest strategic position.
That's why I find evals + data particularly interesting. Inference is already becoming a huge infrastructure market, but it has obvious commoditization pressure. The harder-to-replicate moat may ultimately be:
“We know exactly where your model/agent fails, we can reproduce the failure, generate the data needed to fix it, verify the fix, and monitor whether it regresses in production.” That starts looking less like an AI developer tool and more like the CI/CD layer for intelligence.
If you're looking at this from an investor/VC perspective, I can also rank these companies by (1) moat, (2) likely revenue potential, (3) current valuation, and (4) probability of becoming a $10B+ company.
The ecosystem powering frontier AI labs and high-scale enterprise deployments has matured into a distinct infrastructure stack. Startups no longer just build generic MLOps tools; they specialize in critical choke points across model evaluation, data curation, high-speed inference, memory expansion, and agentic…
The ecosystem powering frontier AI labs and high-scale enterprise deployments has matured into a distinct infrastructure stack. Startups no longer just build generic MLOps tools; they specialize in critical choke points across model evaluation, data curation, high-speed inference, memory expansion, and agentic safety.
Evaluating LLMs and multi-step agents has shifted from static benchmarks to dynamic, production-grade tracking and security red-teaming.
With natural high-quality internet text largely exhausted for pre-training, labs rely heavily on synthetic data generation and advanced curation pipelines.
Serving models rapidly and cost-effectively at scale has driven massive capital into specialized inference clouds and alternative hardware.
Handling massive context windows and reducing memory bottlenecks during inference requires entirely new memory-rich hardware and architecture.
As AI moves from passive text generation to autonomous agents executing external actions (writing code, modifying databases, calling APIs), security infrastructure has fractured into specialized guardrails.
If you want to narrow this down, let me know:
Positron
The modern AI stack has expanded far beyond foundational frontier labs (like OpenAI, Anthropic, and Google DeepMind) into a dense, highly competitive ecosystem of **AI infrastructure startups** . These companies build the plumbing, guardrails, compute engines, and data loops that make large-scale models reliable and…
The modern AI stack has expanded far beyond foundational frontier labs (like OpenAI, Anthropic, and Google DeepMind) into a dense, highly competitive ecosystem of AI infrastructure startups . These companies build the plumbing, guardrails, compute engines, and data loops that make large-scale models reliable and deployable.
As frontier models and autonomous agents grow more complex, deterministic testing is insufficient. Startups in this layer provide LLM-as-a-judge frameworks, regression tracking, and CI/CD quality gates.
DeepEval ) and enterprise platform providing automated unit testing, multi-turn conversation simulation, and adversarial red-teaming.Frontier labs no longer just need raw web scrapes; they need high-density reasoning data, expert human verification, and synthetic data generation.
Running frontier models efficiently requires aggressive memory-bandwidth optimization, speculative decoding, and dynamic request routing.
While raw context windows are expanding, production agents require standalone long-term memory systems to recall past user interactions, preferences, and enterprise context across sessions.
With enterprise adoption tied directly to compliance, data privacy, and jailbreak prevention, safety infrastructure has shifted from theoretical alignment to active runtime governance.
Would you like to explore how the memory layer integrates with vector databases , or dive deeper into the economics of production inference providers?
Yes. If you mean **the picks-and-shovels startups that become more valuable as the number of frontier/model labs increases**, I’d map the market roughly like this. The important shift is that the stack is moving **above raw GPUs**: new labs can rent compute, but they still need proprietary data, post-training loops,…
Yes. If you mean the picks-and-shovels startups that become more valuable as the number of frontier/model labs increases, I’d map the market roughly like this.
The important shift is that the stack is moving above raw GPUs: new labs can rent compute, but they still need proprietary data, post-training loops, evals, inference optimization, persistent agent state, and safety infrastructure.
| Layer | Startups I’d watch | What they provide |
|---|---|---|
| Data / post-training | Mercor, Scale AI, Surge AI, Turing, Deccan AI | Expert data, RLHF/RLAIF, coding/agent data, human evaluation |
| Evals / observability | Braintrust, Langfuse, Patronus AI, Arize, LangChain/LangSmith | Testing, tracing, regression detection, model/application evaluation |
| Inference | Fireworks AI, Baseten, Together AI, Modal, Replicate, fal.ai, RunPod | Serving models cheaply/quickly, custom deployment, GPU orchestration |
| Model routing | OpenRouter, Vercel AI Gateway | Routing across many model providers; abstraction above individual inference vendors |
| Agent memory | Mem0, Zep, Letta, Supermemory, Cognee | Persistent memory, temporal knowledge, context management |
| Safety / security | Lakera, HiddenLayer, Protect AI, Giskard, Gray Swan AI, Haize Labs | Red teaming, model/app security, jailbreak detection, guardrails |
| Data infrastructure / knowledge | Databricks, Pinecone, Weaviate, LanceDB, MotherDuck | Retrieval, vector/columnar data, data processing and knowledge infrastructure |
The interesting part isn't traditional labeling anymore. It's post-training data and environments.
Mercor is particularly interesting because it has moved toward expert-generated datasets, benchmarks and RL environments rather than simply selling annotation labor. Its own description explicitly positions it around benchmarks, evaluation environments and expert datasets for frontier labs.
I'd put these into two buckets:
Deccan AI is a useful signal: it raised a $25M Series A specifically around post-training data and evaluation work, including coding and agent capabilities.
Thesis: the scarce resource is increasingly not tokens of data but high-information training experiences.
This may be the most strategically important layer.
The frontier labs can build their own internal benchmarks, but every company building on those models needs to answer:
"Did the new model/prompt/agent actually get better?" That's why I'd watch:
Braintrust and Langfuse are an especially interesting pair: one is a polished commercial platform, the other an open-source/self-hostable alternative.
The deeper opportunity: evals become the equivalent of CI/CD for intelligence. Once models and agents are changing every day, you need automated tests before you can safely ship those changes.
This is probably the most mature startup market on the list.
My current tier-one group:
Fireworks, Baseten and Together are particularly notable because they're attacking the economics of running open-weight/custom models rather than simply reselling frontier APIs. Current industry comparisons put those three at the center of the production-inference market.
Then there's a second layer:
Inference routers
These don't necessarily want to own the GPU. They want to own the decision about which model gets each request.
That could become extremely valuable if model choice becomes dynamic:
request → classify → route → infer → evaluate → retry/escalate In that world, the router starts looking more like a model operating system.
This is the one I'd watch most closely if you're looking for new companies rather than established infrastructure.
The core players:
But "memory" actually contains several different businesses:
Personal memory → "What does this user like/know?"
Episodic memory → "What happened in previous sessions?"
Semantic memory → "What facts has this agent learned?"
Temporal/relational memory → "What was true about X at a particular point in time?"
Agent working memory → "What should remain in context while this autonomous process runs?"
Mem0, Zep and Letta are making notably different architectural bets: Mem0 is a general memory layer, Zep/Graphiti emphasizes temporal knowledge graphs, while Letta treats memory as part of the agent runtime itself.
My bet: memory eventually gets absorbed into agent runtimes/models, but there's a very interesting window before that happens.
This is important.
These companies are closer to:
"Can we discover what this model can do wrong?"
Red teaming, adversarial testing, automated jailbreak discovery, capability evaluation, etc.
These are closer to:
"Can we keep an AI application from being compromised?"
HiddenLayer, for example, now positions its platform across AI discovery, supply-chain security, attack simulation and runtime security.
That distinction matters because agent security is becoming cybersecurity: prompt injection, malicious tools, data exfiltration, compromised MCP servers, model supply-chain attacks, excessive permissions, etc.
I'd divide the opportunities into three tiers.
This is where I think it gets particularly interesting:
The common thread is that the new AI labs are increasingly becoming learning systems, not merely model-training organizations. They continuously collect experience → generate data → train/post-train → evaluate → deploy → observe failures → generate more data.
So the really interesting infrastructure company may sit across several of these boxes, rather than cleanly inside one.
FRONTIER / NEW AI LAB
│
┌────────────────┼────────────────┐
│ │ │
DATA MODELS COMPUTE
│ │ │
Mercor/Scale OpenAI/etc. GPU clouds
Surge/Deccan │
│ Inference
▼ Fireworks/Baseten
POST-TRAINING │
│ ▼
├──────────────► EVALS ◄─── Observability
│ │
│ ▼
│ SAFETY
│ Red team / guardrails
│ │
▼ ▼
AGENT RUNTIME
│
┌──────┴──────┐
▼ ▼
MEMORY TOOLS/MCP
│ │
└──────┬──────┘
▼
PRODUCTION
│
└────► new data
│
└──────► training loop
The biggest strategic insight: inference is becoming commoditized infrastructure, while data + evals + feedback + memory + safety form the closed-loop infrastructure around intelligence. That's the part I'd pay the most attention to over the next 2–3 years.
And the market is already moving in that direction: inference platforms are proliferating rapidly, while training-data companies are shifting toward expert data, evaluations and RL environments.