which online bachelor’s in marketing programs exist?

Yes—there are many fully online bachelor’s programs in marketing. Some notable options include:

• Arizona State University — Online BS in Marketing, including Digital and Professional Sales concentrations; 120 credits.
• Louisiana State University — Online marketing bachelor’s; ranked #1 by BestColleges for 2026.
• Oklahoma State University — Online marketing bachelor’s.
• Washington State University — Online marketing bachelor’s.
• University of Alabama — Online marketing/advertising program; ranked #1 in Academic Influence's 2026 list.
• Florida International University — Online marketing bachelor’s.
• University of Memphis — Online marketing bachelor’s.
• University of Florida, Utah State, Utah Valley University, and WGU — also among highly rated online marketing options.

If you tell me your budget, whether you have transfer credits, and whether you want traditional marketing vs. digital marketing, I can narrow this to the 5–10 best programs for you, including tuition and admission requirements.

Numerous reputable, accredited universities offer 100% online Bachelor's degrees in Marketing or Business Administration with a marketing concentration. A selection of well-regarded options includes:

• Arizona State University (ASU) — Offers an online Bachelor of Arts in Business with a major in Marketing through the W. P. Carey School of Business, focusing on consumer behavior, market research, and digital strategy.
• Louisiana State University (LSU Online) — Provides an online Bachelor of Science in Marketing with customizable specializations such as digital marketing, sales, or international business.
• Washington State University (WSU) — Features an online Bachelor of Arts in Business Administration with a marketing concentration, incorporating experiential learning and digital campaign strategies.
• Oklahoma State University — Offers a flexible online bachelor's track in marketing backed by comprehensive student resources and robust business curriculum accreditation.
• Kennesaw State University — Offers an online Bachelor of Business Administration (B.B.A.) in Marketing focused on audience behavior, market research, and tactical execution using standard industry tools.
• Maryville University — A private, non-profit institution offering an online marketing degree accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
• Franklin University — Tailored specifically for adult learners, offering an online B.S. in Marketing with practical, project-based coursework accredited by the IACBE.

If you want to narrow down these choices, tell me:

• Are you looking for public vs. private schools?
• Do you prefer asynchronous classes (work at your own pace) or scheduled online sessions?
• What is your budget range per credit hour?

A wide variety of reputable, accredited universities offer 100% online bachelor’s degrees in marketing or business administration with a marketing concentration.

Notable Online Bachelor’s in Marketing Programs

• Penn State World Campus : Offers an online Bachelor of Science in Marketing backed by AACSB accreditation, focusing on marketing strategy and analytical operational tools.
• Arizona State University (ASU Online) : Provides a comprehensive online Bachelor of Science in Marketing covering consumer behavior, market strategy, and customer engagement.
• Western Governors University (WGU) : Features a flexible, competency-based online Bachelor of Science in Marketing designed to let students move through material at an accelerated pace based on existing skills.
• Kennesaw State University : Offers an online Bachelor of Business Administration (B.B.A.) in Marketing emphasizing experiential learning, digital advertising, and market research.
• University of Massachusetts – Amherst : Provides an online B.B.A. in Marketing that is heavily tailored for transfer students looking to apply prior college credits.

Typical Program Requirements & Curriculum

If you'd like, let me know your preferences regarding:

• Budget or tuition limits
• Pacing (accelerated competency-based vs. traditional semester schedule)
• Transfer credits you might already have

I can narrow down which specific program fits your goals best.

There are many online bachelor’s in marketing programs available, including traditional universities, public universities, and online-focused schools. Programs are commonly offered as a Bachelor of Science (B.S.), Bachelor of Business Administration (B.B.A.), or occasionally a Bachelor of Arts (B.A.) in Marketing.

Here are examples of established online options:

Other schools with online marketing bachelor’s programs include Purdue Global, Temple University, Utah State University, Utah Valley University, and California Coast University.

Common specializations you can find

Many online marketing degrees let you focus on areas such as:

• Digital marketing
• Social media marketing
• Marketing analytics
• Advertising and promotions
• Brand management
• Consumer behavior
• Market research
• Sales management
• E-commerce
• Content marketing

How to compare programs

When choosing among them, look at:

• Accreditation (institutional and, for business schools, possible AACSB/ACBSP/IACBE accreditation)
• Total cost and financial aid
• Transfer-credit policies
• Course format (asynchronous vs. scheduled live classes)
• Internship or portfolio opportunities
• Specializations offered
• Career services

If you tell me your priorities (lowest cost, fastest completion, best reputation, no SAT/ACT, military-friendly, transfer credits, or aiming for digital marketing), I can narrow this list down.

A wide selection of reputable, regionally accredited universities offer fully online Bachelor's degrees in Marketing or Business Administration (BBA) with a marketing concentration.

Top-rated online bachelor's in marketing programs include:

• Arizona State University Online : Known for strong graduate outcomes and robust curriculum options covering digital marketing, consumer behavior, and strategic management.
• Western Governors University : Features a competency-based model that allows self-paced learning, which is great for working professionals looking to accelerate their degree completion.
• Southern New Hampshire University : Offers an accessible online B.S. in Marketing with multiple concentrations (like digital marketing or social media marketing) and generous transfer credit policies.
• Colorado State University Global : Offers an ACBSP-accredited B.S. in Marketing focused on practical industry skills including market research, advertising, and digital strategy.
• Louisiana State University (LSU Online) : Provides an accredited program with flexible start dates, structured education coaching, and an affordable per-credit structure.
• Oklahoma State University : Recognized for flexible asynchronous classes and strong affordability combined with peer collaboration opportunities.
• Washington State University : Features a well-regarded program focusing heavily on e-commerce, distribution, and modern brand management.

If you'd like to narrow down these options, let me know:

• Do you prefer a competency-based (self-paced) or traditional semester-based schedule?
• Are you looking for in-state tuition discounts or specific program accreditations (like AACSB or ACBSP)?
• Do you have transfer credits you want to apply?

I can help match you with the best specific fit.

Yes — there are a lot of legitimate online bachelor’s programs in marketing, ranging from traditional universities to highly flexible online schools. As of 2026, some of the stronger options include the following.

Notable online bachelor's in marketing programs

Current 2026 rankings put schools such as WGU, SNHU, Kennesaw State, LSU, Florida, Toledo, Utah State, CSU Global, and UMGC among the prominent online marketing bachelor's options.

A few especially interesting choices

Arizona State University (ASU) has both a general online B.S. in Marketing and a B.S. in Marketing – Digital concentration. Both are 120-credit programs, with 7.5-week classes.

Louisiana State University (LSU) offers an online B.S. in Marketing with a Digital Marketing concentration. Its business school is AACSB-accredited, which is a particularly useful credential if you care about business-school reputation.

University of Wisconsin–Madison offers an online B.B.A. in business administration with a marketing specialization. Forbes currently highlights it for student outcomes and reports no in-person requirement.

WGU is quite different from a traditional university. Its B.S. in Business Administration – Marketing is competency-based, making it potentially attractive if you want to move through material quickly or have significant professional experience.

Franklin University offers a fully online B.S. in Marketing with six-week courses and an IACBE-accredited business program.

If you're trying to choose one

I'd narrow the field based on your situation, because the "best" program can be very different depending on transfer credits and budget.

For example:

• 💰 Lowest-cost public university: FIU, LSU, UAB, Florida, Toledo, Utah State
• 🚀 Fastest/flexible completion: WGU
• 🎓 Strong traditional university name: ASU, Wisconsin–Madison, Florida, Alabama
• 📱 Digital/social-media marketing: ASU Digital, LSU Digital, SNHU
• 🔄 Lots of transfer credits: UMass Amherst, SNHU, WGU
• 🏢 Strong business-school credentials: Wisconsin–Madison, LSU, FIU, UMass Amherst
• 👩‍💼 Designed for working adults: WGU, UMGC, SNHU, CSU Global, Franklin

One important distinction: some programs are specifically a B.S./B.B.A. in Marketing, while others are a business degree with a marketing concentration. If you're planning to pursue marketing jobs, either can work, but the curriculum and recruiting opportunities can differ.

If you tell me (1) how many college credits you already have, (2) your approximate budget, and (3) whether you want the fastest possible degree or the strongest school name, I can narrow this to the 5 best programs for you, including estimated total cost and how long each would take.

Arizona State University (ASU) has both a general online B.S. in Marketing and a B.S. in Marketing – Digital concentration. Both are 120-credit programs, with 7.5-week classes.

Louisiana State University (LSU) offers an online B.S. in Marketing with a Digital Marketing concentration. Its business school is AACSB-accredited, which is a particularly useful credential if you care about business-school reputation.

University of Wisconsin–Madison offers an online B.B.A. in business administration with a marketing specialization. Forbes currently highlights it for student outcomes and reports no in-person requirement.

WGU is quite different from a traditional university. Its B.S. in Business Administration – Marketing is competency-based, making it potentially attractive if you want to move through material quickly or have significant professional experience.

Franklin University offers a fully online B.S. in Marketing with six-week courses and an IACBE-accredited business program.

If you're trying to choose one

Yes—there are many online bachelor’s programs in marketing in the U.S. The degree may be titled B.S. in Marketing, B.A. in Marketing, or sometimes B.S./B.B.A. in Business Administration with a Marketing major.

Here are some of the more notable options currently available:

There are far more than these—one current directory lists hundreds of accredited online marketing programs.

If you're deciding between them

I'd narrow the list based on four things:

• Cost: WGU, public universities, and some online-focused schools can be substantially different in total price.
• Transfer credits: This can make a huge difference if you've already attended college. Franklin, for example, says it can accept up to 94 transfer credits.
• Specialization: If you're interested in digital marketing, social media, SEO, analytics, advertising, or e-commerce, I'd favor a program with those courses built in. ASU and LSU are particularly interesting here.
• School reputation/accreditation: If you're planning on an MBA, graduate school, corporate marketing, or eventually pursuing management roles, I'd put more weight on the university and business-school accreditation.

For example, SNHU's Digital Marketing concentration specifically covers SEO/SEM, digital advertising, mobile marketing and digital analytics.

If you tell me (1) your approximate budget, (2) whether you have any college credits already, and (3) whether you want digital marketing specifically or general marketing, I can narrow this down to the 5–10 best programs for you, including tuition, admission requirements, transfer-credit policies, and how long each could take.

Numerous reputable, regionally accredited universities offer 100% online Bachelor’s degrees in Marketing (often structured as a B.B.A. or B.S. in Marketing).

Here are several standout online bachelor's in marketing programs, categorized by their institutional strengths:

• Arizona State University (ASU): Offers an online B.A. or B.S. in Business with a concentration in Marketing through the W.P. Carey School of Business, known for high academic rankings and comprehensive digital resources.
• Florida International University (FIU): Offers an online Bachelor of Business Administration (B.B.A.) in Marketing, frequently recognized for great value and low average student debt upon graduation.
• Kennesaw State University: Features an online B.B.A. in Marketing that stands out for experiential and hands-on learning, incorporating training with modern tools like Google Analytics and Microsoft Excel.
• Louisiana State University (LSU) Online: Provides a flexible online marketing curriculum paired with dedicated educational coaching and an accessible credit-hour structure.
• Maryville University: Offers a flexible online marketing bachelor's degree featuring a specialized senior capstone/experience course to transition smoothly into the workforce.
• Oklahoma State University: Known for an affordable and flexible asynchronous course format that allows working professionals to balance coursework with peer collaboration.
• University of Houston: Offers an online B.B.A. in Marketing that is a strong pick for graduate-bound students, featuring an accelerated pathway to transition undergraduate credits into a master's program.
• Washington State University: Features a well-regarded online marketing program focusing heavily on branding, global distribution, and e-commerce strategies.

If you'd like to narrow down these options, tell me:

• Are you looking for asynchronous or synchronous classes?
• Do you prefer in-state tuition / public universities or private/nonprofit options?
• What is your budget or preference for financial aid support?

I can help you pinpoint the best match for your career goals.

A wide range of accredited universities offer fully online bachelor's degrees in marketing, blending foundational business principles with modern digital, branding, and consumer behavior strategies.

Prominent institutions offering online bachelor's in marketing programs include:

• Arizona State University (ASU) : Offers an online Bachelor of Arts in Business with a concentration in Marketing through the W. P. Carey School of Business, focusing on consumer behavior, market research, and promotion management.
• Penn State World Campus : Provides an online Bachelor of Science in Marketing through an AACSB-accredited program that emphasizes a blend of traditional strategy and modern digital marketing practices.
• Louisiana State University (LSU Online) : Offers an online Bachelor of Science in Marketing featuring flexible pacing, education coaching, and comprehensive training in sales, advertising, and consumer analytics.
• Washington State University (WSU) : Delivers an online Bachelor of Arts in Business Administration with a marketing major, heavily emphasizing branding, e-commerce, and global distribution.
• Oklahoma State University : Features an online Bachelor of Science in Business Administration in Marketing with asynchronous coursework options designed to balance flexibility and peer collaboration.
• Maryville University : Offers a flexible online Bachelor of Science in Marketing curriculum that incorporates practical training and a signature senior capstone experience.
• Kennesaw State University : Provides an online Bachelor of Business Administration (BBA) in Marketing known for strong experiential learning components and an AACSB-accredited business curriculum.

If you'd like, let me know:

• Are you looking for AACSB-accredited programs specifically?
• Do you prefer asynchronous classes (work at your own pace) or synchronous (set class times)?
• Are you looking for a specific tuition budget or in-state tuition options?

I can help narrow down the best match for your educational goals.

Yes. There are quite a few legitimate online bachelor’s degrees in marketing, ranging from traditional university programs to highly flexible competency-based programs.

Here are some of the stronger options I found for 2026:

A 2026 review of online marketing degrees also identifies WGU, SNHU, Kennesaw State, LSU, University of Florida, University of Toledo, Utah State, CSU Global, and FIT among the leading online programs.

A few worth looking at closely

ASU — BS in Marketing ASU's online program is 120 credits and covers consumer behavior, marketing analysis, advertising and strategy. There is also a Digital Marketing concentration. ASU says its online diploma does not say "online."

LSU Shreveport — BS in Marketing This is particularly interesting if accreditation matters to you: the College of Business is AACSB accredited, and the program is completely online. Tuition is currently listed at $306/credit for the general marketing degree.

University of Minnesota Crookston — BS in Marketing This is an especially relevant option if you want a Minnesota public-university degree. It's 120 credits, with no on-campus component listed, and covers advertising, consumer behavior, marketing research, internet marketing and strategic marketing.

CSU Global — BS in Marketing Designed specifically around online students, with asynchronous 8-week courses, 12 start dates per year and up to 90 transfer credits. Current tuition is listed at $385/credit. The marketing program has ACBSP accreditation.

Franklin University — BS in Marketing This could be particularly attractive if you already have college credits. Franklin allows up to 94 transfer credits, uses six-week courses, and lists a current rate of $398/credit.

If you're trying to choose one

I would narrow the list based on four things:

1. How many college credits you already have — this can dramatically change the cost and time to graduation.
2. Whether you want traditional semesters or self-paced learning.
3. Whether you want general marketing vs. digital marketing/analytics.
4. Your budget.

If you tell me (a) your approximate age, (b) how many college credits you already have, (c) whether you want the cheapest option or the best-known university, and (d) whether you're interested in digital marketing, I can narrow this to the 5 best programs for you, including estimated total cost and how quickly you could finish.

A 2026 review of online marketing degrees also identifies WGU, SNHU, Kennesaw State, LSU, University of Florida, University of Toledo, Utah State, CSU Global, and FIT among the leading online programs.

A few worth looking at closely

ASU — BS in Marketing ASU's online program is 120 credits and covers consumer behavior, marketing analysis, advertising and strategy. There is also a Digital Marketing concentration. ASU says its online diploma does not say "online."

LSU Shreveport — BS in Marketing This is particularly interesting if accreditation matters to you: the College of Business is AACSB accredited, and the program is completely online. Tuition is currently listed at $306/credit for the general marketing degree.

University of Minnesota Crookston — BS in Marketing This is an especially relevant option if you want a Minnesota public-university degree. It's 120 credits, with no on-campus component listed, and covers advertising, consumer behavior, marketing research, internet marketing and strategic marketing.