Data as of Sep 9, 2026 · Based on 287 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
To bypass ad blockers, content providers use server-side ad insertion (SSAI) to stitch ads directly into the video stream before it reaches the viewer's device. Because the ads are delivered as a continuous segment of the video content, standard browser-based ad blockers cannot easily isolate or strip them. Leading platforms for this include Google Ad Manager,
Freewheel,
, , , and specialized solutions like and broadpeak.io.
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A comprehensive video platform that offers native server-side ad stitching tools. It is widely used by video owners to maintain TV-like experiences and protect ad revenue from being stripped by common client-side detection tools.
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A prominent enterprise solution for broadcasters and premium video providers. It specializes in high-volume, complex ad stitching for CTV and OTT environments, providing a reliable way to ensure ads are delivered despite viewer blocking.
If you mean **video/CTV ad serving with server-side ad insertion (SSAI)**—where the ad is stitched into the video stream rather than requested by the browser—several major platforms support it. This can make traditional browser ad blockers less effective because the ad arrives as part of the media stream rather than…
If you mean video/CTV ad serving with server-side ad insertion (SSAI)—where the ad is stitched into the video stream rather than requested by the browser—several major platforms support it. This can make traditional browser ad blockers less effective because the ad arrives as part of the media stream rather than as a separate client-side ad request. Google explicitly describes DAI as stitching ads and content into a single stream.
If your goal is specifically "make ads survive browser ad blockers," don't look only for an ad server. You generally want an SSAI/stream-stitching layer:
Ad server / DSP → VAST decision → SSAI platform → CDN → viewer
The browser receives a media manifest/stream in which the ad segments have been stitched into the content. That's fundamentally different from client-side advertising, where JavaScript/IMA makes a recognizable ad request that an extension can block.
For example, MediaTailor + Google Ad Manager is a fairly direct architecture: MediaTailor performs the SSAI while making authenticated server-to-server requests to GAM. AWS added automatic server-to-server integration with GAM, GCM and DV360 in 2026.
If you tell me whether you're doing web video, live streaming, VOD, FAST/CTV, or audio, I can narrow this to the best 3–5 platforms and compare ad-block resistance, programmatic demand, pricing, latency, and implementation complexity.
**Server-Side Ad Insertion (SSAI)** —often called ad stitching—bypasses ad blockers by merging the primary video content and the advertisement into a single, unified media stream on the server before it reaches the user's device. Because the ad isn't fetched via a separate third-party client-side script or distinct ad…
Server-Side Ad Insertion (SSAI) —often called ad stitching—bypasses ad blockers by merging the primary video content and the advertisement into a single, unified media stream on the server before it reaches the user's device. Because the ad isn't fetched via a separate third-party client-side script or distinct ad call that an ad blocker can isolate, the blocker cannot strip out the ad without breaking the video playback entirely.
Major ad servers, cloud infrastructure providers, and video platforms offer robust SSAI capabilities:
Would you like to explore how SSAI impacts client-side analytics tracking , or do you need help comparing implementation complexities between client-side and server-side insertion?
Server-Side Ad Insertion (SSAI)—often used interchangeably with Dynamic Ad Insertion (DAI)—effectively bypasses traditional browser- and network-level ad blockers.[](https://verve.com/blog/ssai-dai-a-guide-to-smarter-streaming-ads/)…
Server-Side Ad Insertion (SSAI)—often used interchangeably with Dynamic Ad Insertion (DAI)—effectively bypasses traditional browser- and network-level ad blockers.
With traditional Client-Side Ad Insertion (CSAI), the video player on a user's device requests ads directly from an ad network, making those requests easy for extensions like uBlock Origin or AdGuard to intercept and block. With SSAI, the ad stitching happens in the cloud; the ad is fused directly into the master video manifest and stream before it ever hits the user's device. Because the video stream looks like a single, unbroken file of media segments to an ad blocker, there are no distinct client-side ad calls to intercept.
Major ad server and stream-packaging platforms that provide robust SSAI/DAI capabilities include:
Would you like to explore how tracking and analytics are handled when using SSAI since client-side blockers are bypassed, or do you need help evaluating implementation complexity for a specific platform?
Yes. If by “bypass ad blockers” you mean **video ads are stitched into the HLS/DASH stream on the server rather than fetched by the browser as a separate ad request**, several platforms support this. Platform | SSAI / DAI | Can use third-party ad servers? | Best fit --- | --- | --- | ---
Yes. If by “bypass ad blockers” you mean video ads are stitched into the HLS/DASH stream on the server rather than fetched by the browser as a separate ad request, several platforms support this.
| Platform | SSAI / DAI | Can use third-party ad servers? | Best fit |
|---|---|---|---|
| Google Ad Manager DAI | ✅ | ✅ | Publishers already using GAM |
| AWS Elemental MediaTailor | ✅ | ✅ | OTT/CTV, AWS-based infrastructure |
| Yospace | ✅ | ✅ | Large-scale live TV, sports, FAST |
| Broadpeak.io | ✅ | ✅ | CTV/FAST operators |
| FreeWheel | ✅ | — | Premium TV/CTV monetization |
| Magnite / SpringServe | Via SSAI integrations | ✅ | Programmatic/CTV monetization |
Google explicitly describes DAI as stitching ads and content into a single stream, removing the normal client-side ad request/response process. Google Help Google Help Google also documents integrations with third-party ad servers, including FreeWheel, SpringServe, and Publica.
AWS Elemental MediaTailor is particularly interesting if you don't want to switch ad servers: it provides SSAI while integrating with multiple ad-serving systems. AWS also added automated server-to-server integration with Google Ad Manager, Campaign Manager, and DV360 in 2026.
Yospace is another major option for broadcast-style streaming. Its platform supports VAST ad-server integrations and currently lists integrations with FreeWheel MRM, Google Ad Manager, smartclip, SpringServe, INVIDI, Magnite, and others.
SSAI can make traditional browser ad-blocking much less effective, because the player receives something resembling a normal video stream rather than making a readily identifiable ad-network request. But it isn't an absolute “ad-blocker bypass”: sophisticated blockers can still interfere with playback, DNS/CDN requests, player behavior, or known SSAI patterns.
If you're choosing a platform specifically to monetize web video while minimizing lost impressions to ad blockers, I'd narrow the shortlist to AWS MediaTailor, Google Ad Manager DAI, and Yospace, then compare them on web/CTV support, programmatic demand, CPM/revenue share, latency, ad tracking, and implementation complexity.
Yes. If by “bypass ad blockers” you mean **server-side ad insertion (SSAI)** where the ad is stitched into the video stream rather than requested by the browser/player as a separate ad resource, several major platforms support it. - **Google Ad Manager DAI** — Google’s Dynamic Ad Insertion stitches ads into live and…
Yes. If by “bypass ad blockers” you mean server-side ad insertion (SSAI) where the ad is stitched into the video stream rather than requested by the browser/player as a separate ad resource, several major platforms support it.
An ad server and an SSAI/manifest-stitching platform aren't necessarily the same thing. For example, Google Ad Manager can make the ad decision, while a service such as MediaTailor performs the actual server-side stitching. MediaTailor can now establish authenticated server-to-server connections with GAM, Campaign Manager, and DV360.
Also, SSAI isn't an absolute guarantee against every form of ad blocking. It primarily defeats client-side network/domain blocking by eliminating the conventional browser-side ad request; sophisticated blockers can still interfere with playback or identify ads through other signals.
If you're choosing a platform for a web video publisher, I can also compare GAM DAI vs. MediaTailor vs. FreeWheel vs. SpringServe on ad-block resistance, programmatic demand, latency, targeting, analytics, and cost.
Server-Side Ad Insertion (SSAI)—also widely referred to as Dynamic Ad Insertion (DAI)—bypasses traditional ad blockers because the ads are stitched directly into the unified video manifest and media stream on the server side before being delivered to the client . Since the video player receives a single, continuous…
Server-Side Ad Insertion (SSAI)—also widely referred to as Dynamic Ad Insertion (DAI)—bypasses traditional ad blockers because the ads are stitched directly into the unified video manifest and media stream on the server side before being delivered to the client . Since the video player receives a single, continuous stream (such as HLS or MPEG-DASH) rather than making separate, identifiable client-side network calls to third-party ad networks, ad blockers cannot easily isolate or strip out the ad segments.
Major ad server and video infrastructure platforms that provide true server-side ad insertion/stitching include:
Would you like to explore how SSAI handles user privacy tracking / identifier constraints (like ATT or cookie deprecation) , or do you need help comparing the technical implementation costs of these platforms?
Server-Side Ad Insertion (SSAI)—often referred to in the industry as Dynamic Ad Insertion (DAI)—stitches advertisements directly into the main video or audio manifest file on the server level before it is delivered to the user's device . Because the video stream arrives as a single, continuous file from a single…
Server-Side Ad Insertion (SSAI)—often referred to in the industry as Dynamic Ad Insertion (DAI)—stitches advertisements directly into the main video or audio manifest file on the server level before it is delivered to the user's device . Because the video stream arrives as a single, continuous file from a single origin source, ad blockers (which typically scan for client-side calls like VAST/VPAID tags or third-party domain requests) cannot easily intercept or block the ad content. [1][2][3]
Major ad servers, video platforms, and cloud infrastructure providers that offer robust SSAI/DAI capabilities include:[1][2]
Would you like to explore the trade-offs of SSAI (such as impacts on user analytics granularity, latency, or ad-personalization limits) or look into how to set up an integration with a specific platform like Google Ad Manager or AWS?
If you mean **video/CTV/OTT advertising**, several platforms support **server-side ad insertion (SSAI)**, where the ad is stitched into the video stream rather than requested directly by the browser. This can substantially reduce the effectiveness of traditional browser ad blockers. ### Major options - **Google Ad…
If you mean video/CTV/OTT advertising, several platforms support server-side ad insertion (SSAI), where the ad is stitched into the video stream rather than requested directly by the browser. This can substantially reduce the effectiveness of traditional browser ad blockers.
SSAI isn't really an "ad server that bypasses ad blockers" by itself. The architecture is usually:
Ad server / DSP → ad decision → SSAI service → personalized video manifest/segments → viewer
For example:
Google Ad Manager → AWS MediaTailor → CDN → viewer
The browser sees a video stream containing both content and advertising, rather than a conventional page-level ad request. Consequently, browser extensions that block known advertising domains/scripts have much less to intercept.
If your goal is specifically web video where you want ads to survive uBlock Origin/AdGuard-style blocking, rather than CTV/OTT, the best choices and architecture are somewhat different. I can compare GAM DAI vs MediaTailor vs Brightcove vs FreeWheel specifically for that use case.
Yes. If you mean **video/CTV ad serving where ads are stitched into the media stream server-side**, several major platforms support SSAI and can therefore substantially reduce the effectiveness of browser ad blockers. The IAB specifically describes SSAI as a way to mitigate ad blocking because the ads and content are…
Yes. If you mean video/CTV ad serving where ads are stitched into the media stream server-side, several major platforms support SSAI and can therefore substantially reduce the effectiveness of browser ad blockers. The IAB specifically describes SSAI as a way to mitigate ad blocking because the ads and content are delivered as a cohesive stream.
If you're looking for a traditional web display ad server that makes ordinary banner ads immune to ad blockers, SSAI isn't really the solution. SSAI is primarily a video-streaming architecture: the server combines the ad media with the content before the player receives the stream.
For a video publisher, a typical architecture is:
Ad server / SSP → ad decisioning → SSAI service → personalized HLS/DASH manifest → viewer
The ad blocker sees the resulting media stream rather than a conventional browser-side ad request.
If your use case is web video specifically, rather than CTV/live streaming, Brightcove and Google DAI are particularly relevant; if you're building your own streaming infrastructure, AWS MediaTailor gives you considerably more control.
If you tell me whether you're doing web VOD, live streaming, or CTV, I can also compare the platforms by ad-server integrations, programmatic demand, SSAI support, pricing model, and ad-blocker resistance.
Server-Side Ad Insertion (SSAI)—often referred to as dynamic ad stitching or Dynamic Ad Insertion (DAI)—bypasses traditional ad blockers by merging video content and advertisements into a single, continuous media stream at the server level before it reaches the end user's device. Because the ad segments share the same…
Server-Side Ad Insertion (SSAI)—often referred to as dynamic ad stitching or Dynamic Ad Insertion (DAI)—bypasses traditional ad blockers by merging video content and advertisements into a single, continuous media stream at the server level before it reaches the end user's device. Because the ad segments share the same domain and network path as the core video stream, client-side ad blockers cannot isolate or block the ad requests without disrupting the actual video content.
Major ad server and video infrastructure platforms providing enterprise SSAI/DAI capabilities include:
If you're building or evaluating a video workflow, let me know:
I can help narrow down which SSAI architecture fits your stack.