What is the best brand of recycled toilet paper?

Who Gives a Crap and Green Forest are widely considered the best brands of recycled toilet paper for balancing eco-friendly practices with everyday comfort and strength. [1][2]

Top Recycled Toilet Paper Brands

• Who Gives a Crap : Made from 100% post-consumer recycled paper with zero virgin trees, inks, or dyes. It features double-length rolls (around 385–400 sheets per roll) and donates 50% of its profits to clean water and sanitation charities.[1][2]
• Green Forest : Frequently top-rated by environmental groups like the NRDC, this brand uses 100% recycled paper with a high percentage of post-consumer content and is processed completely chlorine-free. It offers reliable strength and is widely available at a competitive price point.
• Natural Value : An affordable, highly rated alternative that uses 100% recycled fibers without added chlorine bleaching, Dyes, or fragrances, making it safe for standard and septic plumbing systems alike.
• 365 by Whole Foods Market : Their 100% recycled bathroom tissue provides an accessible, high-post-consumer-content option that performs well for strength without sacrificing environmental standards.

If you want, let me know if you prefer bulk subscription delivery or local grocery store availability , and I can help you find where to buy them nearby.

If you specifically want recycled toilet paper—not bamboo—my top pick is Seventh Generation 100% Recycled.

• Seventh Generation 100% Recycled Toilet Paper - $12.52 (Walmart)

Why I’d pick it

• 100% recycled paper, rather than virgin wood pulp.
• A+ sustainability rating in the latest NRDC Issue with Tissue scorecard.
• 2-ply, fragrance-free, dye-free, and whitened without chlorine bleach.
• Good balance of softness, strength, and price. Good Housekeeping also found it one of the stronger sustainable performers in its testing.
• It's relatively easy to find at ordinary retailers rather than having to subscribe or order cases online.

My other top choices

• Who Gives A Crap 100% Recycled — probably the best choice if you want 3-ply and a more premium feel. It's 100% recycled and also earned an A+ from NRDC in the latest scorecard.
• Everspring 100% Recycled (Target) — my best budget pick; it's 100% recycled and currently has very strong customer ratings.
• Green Forest — excellent if your priority is environmental performance; it has consistently ranked near the top of NRDC's scorecards.

Bottom line: For most people, I'd buy Seventh Generation 100% Recycled. If you're willing to spend a little more for a softer, thicker roll, I'd choose Who Gives A Crap 100% Recycled.

• Seventh Generation 100% Recycled - $12.52 (Walmart)
• Who Gives A Crap 100% Recycled - $42.00 (Who Gives A Crap)
• Everspring 100% Recycled - $9.99 (Target)
• Marcal 100% Recycled - $10.09 (The Home Depot)

If you want the best overall recycled toilet paper, I’d pick Who Gives A Crap 100% Recycled.

• Who Gives A Crap 100% Recycled Toilet Paper - $42.00 (Who Gives A Crap)

Why it’s my top pick

• 100% recycled paper, rather than virgin tree fiber.
• 3-ply, so it’s a good compromise between eco-friendliness and comfort.
• Plastic-free packaging, which is a meaningful advantage over many supermarket brands.
• The company says it donates 50% of profits to sanitation projects.
• It has consistently scored well in the NRDC's sustainability assessments; its 100% recycled product received an A in the 2023 scorecard.
• Current customer feedback is generally positive, although some people find recycled paper less soft than conventional premium TP.

If you want something cheaper/easier to find

• Seventh Generation 100% Recycled Toilet Paper - $13.49 (Walmart)

Seventh Generation is probably the best supermarket option. It's 100% recycled, 2-ply, fragrance-free, and septic-safe. Earth911 It also has an A sustainability rating from NRDC.

Another excellent value option is Everspring from Target:

• Everspring 100% Recycled Toilet Paper - $9.99 (Target)

It has 100% recycled content with at least 50% post-consumer material, and the current Target listing shows a particularly attractive price.

My ranking:

1. 🥇 Who Gives A Crap — best overall
2. 🥈 Seventh Generation — best widely available supermarket choice
3. 🥉 Everspring — best budget choice
4. Green Forest / Natural Value — excellent if sustainability is the overriding priority; both have received A+ NRDC ratings.

If you tell me whether you care most about softness, price, septic safety, or environmental impact, I can narrow it down to the single best roll for you.

When looking for the best brand of recycled toilet paper, the "best" usually comes down to a balance between softness, strength, value , and environmental transparency.

The top-rated and most popular choices on the market include:

• Seventh Generation (100% Recycled Extra Soft & Strong): Frequently earning top marks from testing publications like NYT Wirecutter , Seventh Generation is widely considered the best mainstream recycled option. It is made from 100% recycled paper (with a high percentage of post-consumer content), is processed without chlorine bleach, and is priced competitively close to traditional tree-based toilet papers.
• Who Gives A Crap (100% Recycled): A favorite in the eco-conscious community, this direct-to-consumer brand offers rolls made from 100% recycled paper with zero plastic packaging (each roll is wrapped in cute, biodegradable paper). Beyond being surprisingly soft and strong for a recycled sheet, the company donates 50% of its profits to global sanitation and clean water initiatives. You can check out their options directly on the Who Gives A Crap US Shop.[1]
• Caboo (Tree-Free / Recycled blend): Known for alternative fibers like bamboo and sugarcane, Caboo also makes well-regarded eco-friendly options that skip chlorine bleaching and dyes, making them exceptionally gentle on sensitive skin and safe for septic systems.

Note: If you find 100% recycled paper too rough, many eco-friendly consumers pivot to bamboo toilet paper brands (like Reel or The Cheeky Panda), which offer a closer feel to traditional plush luxury while still saving trees.

Would you prefer a brand that is budget-friendly and available in standard grocery stores (like Seventh Generation), or are you open to a bulk subscription delivery service with zero plastic packaging (like Who Gives A Crap)?

Best overall: Seventh Generation 100% Recycled

If you specifically want recycled toilet paper—not bamboo or other tree-free alternatives—I'd pick Seventh Generation 100% Recycled Bath Tissue.

• Seventh Generation 100% Recycled Toilet Paper - $14.99 (Walmart)

Why:

• 100% recycled paper, with at least 50% post-consumer content.
• No added dyes or fragrances and whitened without chlorine bleach.
• Good balance of softness, strength, and sustainability: Good Housekeeping's 2026 testing found it relatively soft and absorbent, with rapid dissolution that makes it a good choice for septic systems.
• NRDC's latest Issue with Tissue scorecard gives Seventh Generation Unbleached an A+, among the highest ratings.

Two excellent alternatives

• Who Gives A Crap 100% Recycled — My pick if you value 3-ply softness and social impact. It's made from 100% recycled paper and the company says it donates 50% of profits to sanitation projects. NRDC also rates it A+.
• Green Forest 100% Recycled — Excellent if you can find it locally; NRDC also gives it an A+, and it has a high post-consumer recycled content.

My ranking:

1. 🥇 Seventh Generation — best overall
2. 🥈 Who Gives A Crap — best premium/social-impact option
3. 🥉 Green Forest — excellent eco choice, especially for value

If you tell me whether your priority is softest, cheapest, safest for septic systems, or lowest exposure to PFAS/BPA, I can narrow it down to one specific roll.

When looking for the best brand of recycled toilet paper, performance, price, and environmental impact vary quite a bit. Reviewers and eco-conscious consumers generally point to two major brand leaders depending on how you prefer to buy your paper:

• Seventh Generation (100% Recycled Extra Soft & Strong): This is a top-rated choice by testing publications like NYT Wirecutter Reviews . It is widely available in standard stores, made from 100% recycled paper (with a good portion of post-consumer content), whitened without chlorine, and is relatively economical compared to specialty brands. While a bit less silky than traditional virgin-paper ultra rolls, it balances strength, softness, and septic safety very well.
• Who Gives A Crap (100% Recycled): A favorite in the direct-to-consumer and subscription space. They offer a 3-ply 100% recycled paper option that comes individually wrapped in cute, plastic-free paper. Beyond the product itself, the company donates 50% of its profits to global sanitation and toilet-building charities. It’s a bit of an upfront investment because they sell in bulk boxes, but user consensus praises its durability and mission. [1][2]
• Reel or Bim Bam Boo: While technically tree-free bamboo rather than post-consumer recycled paper, these brands frequently top eco-friendly lists if you are looking for non-toxic, unbleached, or zero-plastic alternatives that feel softer than traditional recycled paper.

(Note: If you are strictly looking for the absolute highest environmental score combined with low cost, generic or store-brand 100% recycled paper—like those found at select natural grocers—often edge out shipped bulk options on transport emissions, though they score lower on plushness.)

If you'd like to narrow this down, let me know:

• Do you prefer bulk subscription delivery or buying individual packs at the store?
• Is maximum softness or lowest price/eco-friendliness your top priority?

When it comes to recycled toilet paper, two standout brands dominate both expert testing and consumer satisfaction. Depending on whether you prioritize retail convenience or maximum eco-philanthropy, one of these will likely fit your bathroom best:

• Seventh Generation 100% Recycled Extra Soft & Strong Go to product viewer dialog for this item. — According to evaluations by The New York Times Wirecutter , this is the top-performing recycled bath tissue. It is made from 100% recycled paper (with a high percentage of post-consumer content), is chlorine-free, and contains no added dyes or fragrances. It balances softness and durability remarkably well for a recycled sheet and is widely available in standard grocery and big-box stores at a competitive price.
• Who Gives A Crap (100% Recycled Line)Go to product viewer dialog for this item. — A fan-favorite subscription brand, their standard recycled option is made from 3-ply, 100% recycled paper with zero virgin timber or added inks/scents. The rolls are massive (double-length compared to standard rolls), come completely plastic-free in individual paper wrappers, and the company donates 50% of its profits to global sanitation and clean water initiatives. (They also offer a bamboo alternative, though their recycled paper line is the truest to zero-tree paper recycling). [1][2][3]

Are you looking for something you can grab easily at a local grocery store , or are you open to ordering a bulk subscription box online?

If you want recycled toilet paper specifically, my top pick is Who Gives A Crap 100% Recycled.

• Who Gives A Crap 100% Recycled Toilet Paper - $126.99 (Target)

My picks

• 🥇 Best overall: Who Gives A Crap 100% Recycled — 100% recycled fiber, 3-ply, 385 sheets per roll, FSC-certified, and packaged in paper. The company says its recycled tissue uses mostly post-consumer paper.
• 🥈 Best readily available option: Seventh Generation 100% Recycled — 2-ply, 100% recycled paper, no added dyes or fragrances, and widely available. Good Housekeeping found it fairly soft and absorbent and noted that it dissolved quickly in testing.
• 🥉 Best budget option: Everspring 100% Recycled — Target's house brand; it's 100% recycled with at least 50% post-consumer content and currently has strong customer ratings.

Interestingly, the NRDC's latest scorecard gives several recycled brands an A+, including Aria, Green Forest, Natural Value, Trader Joe's, and 365 by Whole Foods; Who Gives A Crap and Seventh Generation score A.

If I were buying one today: I'd choose Who Gives A Crap for the best combination of recycled content, comfort, environmental credentials, and packaging. If you want something you can grab at a regular supermarket, Seventh Generation is probably the easier choice.

• Who Gives A Crap 100% Recycled - $126.99 (Target)
• Seventh Generation 100% Recycled - $12.46 (Walmart)
• Everspring 100% Recycled - $9.99 (Target)

The top-rated brand of recycled toilet paper for sustainability and performance is Who Gives A Crap 100% Recycled Go to product viewer dialog for this item. , which ranks highly from the NRDC Tissue Report Card and offers strong 3-ply comfort without cutting down virgin trees. [1][2]

Top Recycled Toilet Paper Brands

If you want to narrow down your choice, tell me:

• Do you prefer bulk delivery subscriptions or buying single packs in-store?
• Is softness or price per roll your top priority?

If you want recycled toilet paper specifically, my top pick is Seventh Generation 100% Recycled.

• Seventh Generation 100% Recycled Toilet Paper - $12.46 (Walmart)

My ranking

1. Seventh Generation 100% Recycled — best overall

• 100% recycled paper
• 2-ply, reasonably soft and absorbent
• No added dyes, inks, or fragrances
• Septic-safe
• Good balance of sustainability, comfort, and availability. Good Housekeeping's 2026 testing called it one of the top sustainable performers.

2. Who Gives A Crap 100% Recycled — best eco-conscious choice

• 100% recycled, 3-ply
• Plastic-free packaging
• 385 sheets per roll
• The company donates 50% of profits to sanitation organizations.
• Its current NRDC score is A, though several supermarket brands score A+ on sustainability.

3. 365 by Whole Foods Market 100% Recycled — best sustainability score

• A+ from NRDC, among the highest-rated recycled TPs.
• A Washington Post hands-on test also found Whole Foods' recycled paper among the most absorbent options tested.

4. Everspring (Target) 100% Recycled — best budget option

• 100% recycled, with at least 50% post-consumer content
• Currently around $9.99 for 12 rolls in the product results I found.
• NRDC rates it A.

Bottom line: If I were buying one without overthinking it, I'd get Seventh Generation. If environmental impact is the overriding priority, I'd look at 365 Whole Foods, Green Forest, or Natural Value, which currently receive NRDC's top A+ rating.

If you tell me whether you prioritize softness, lowest price, or maximum environmental friendliness, I can narrow it down to the single best roll for you.