I want to get booked as a guest on podcasts in my industry. Is there a "podcast booking" agency?
Data as of Sep 26, 2026 · Based on 348 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
Yes, many agencies exist to help you get booked on podcasts, but they offer different service levels. For a premium, full-service experience focused on ROI, consider Interview Valet. If you represent a B2B brand looking to repurpose appearances into social media content, Fame Connect is a strong option. For founders and executives needing high-relevance placements, Kitcaster is frequently recommended. If you prefer a budget-friendly DIY approach, platforms like provide AI matching.
Best for founders and tech executives. This agency specializes in fast, targeted placements on top-tier podcasts. It offers a narrative-crafting session and a portal to approve shows before you are booked.
Get Booked on Podcasts - Podder Interviews | Podderhttps://www.podderapp.com/interviews
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The Interview Connections Podcast | Podcast Guesting Agency for Coaches - Podcast - Apple Podcastshttps://podcasts.apple.com/us/podcast/interview-connections-the-leading-podcast-booking-agency/id923134962
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6 Best Podcast Guest Booking Services (2025)https://leveragewithmedia.com/podcast-guest-booking-service/
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Podcast Guest Booking: Your Ultimate Guidehttps://leveragewithmedia.com/podcast-guest-booking-tips/
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Looking for podcast..."agent"? : r/podcasting - Reddithttps://www.reddit.com/r/podcasting/comments/1cwi2ba/looking_for_podcastagent/
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Question: I want to get booked as a guest on podcasts in my industry. Is there a "podcast booking" agency?
Yes. There’s a real industry around this, usually called podcast guest booking, podcast booking agencies, or podcast guesting services.
There are roughly three models:
Full-service booking agency: They identify relevant shows, pitch you, follow up, and get interviews onto your calendar. interviewconnections.com is one established example; it says it has been operating for 13+ years and has booked 50,000+ interviews.
Booking marketplace: You create a profile and connect directly with podcasts looking for guests. matchmaker.fm is an example; it currently advertises 50,000+ creators/experts and matching across 100+ niches.
Automated matching platform:.com matches guests with podcast hosts and handles much of the administrative process.
If your goal is "I don't want to do the outreach; I want someone to get me booked on relevant podcasts", you want a full-service booking agency, not merely a directory.
A good agency should be doing things like:
Defining your target audience and ideal podcasts.
Finding shows that actually reach that audience.
Crafting personalized pitches around your expertise.
Contacting hosts and following up.
Handling scheduling.
Ideally helping you prepare for interviews and improve your positioning.
For example, Interview Connections describes a process involving positioning materials, hand-selected shows, outreach, booking, and interview coaching.
There are also white-label agencies that do the booking behind the scenes for PR/marketing firms; Interview Connections, for example, offers that model.
If you tell me your industry/niche, what you sell, and roughly how established you are (e.g. founder, executive, consultant, author), I can research the podcast-booking agencies that specifically serve your type of guest and compare their pricing, approach, and track record.
PodMatch
Yes, there are entire agencies and platforms dedicated precisely to this . They are generally split into two categories: done-for-you booking agencies (where a team does the pitching and outreach for you) and self-service matching platforms (where you use a database to connect with hosts directly).
The primary options available include:
Full-Service Booking Agencies: These companies research relevant shows in your niche, write custom pitches, handle the back-and-forth communication, and coordinate scheduling . Examples include Podcast Bookers (great for entrepreneurs and authors) and Podmuse (focused on strategic executive placements).
Self-Service Matching Platforms: Instead of paying an agency retainer, these act as a "dating app" for podcasters and guests where you build a profile and pitch/accept interviews yourself. A popular option in this space is PodMatch.
If you'd like to narrow down the best route, tell me:
What is your industry or niche?
Are you looking for a fully managed agency or a DIY software platform?
Yes, absolutely! There are entire agencies—often referred to as Podcast PR agencies or Podcast Guesting agencies —that specialize explicitly in pitching you, managing your media kit, and getting you booked as an interview guest on relevant shows in your industry.
The landscape generally breaks down into three different models, depending on your budget and how hands-on you want to be:
Full-Service Podcast PR Agencies: These firms handle everything from crafting your narrative and building a target list to writing custom pitches and managing the back-and-forth scheduling. Examples include agencies like Lemonpie, Podcast Bookers , and Command Your Brand . They act like a traditional publicist specifically for the audio/video podcast space and typically operate on a monthly retainer.
Matchmaker / Software Platforms: If you prefer a DIY approach with software assistance, automated matching platforms let you create a profile and connect directly with podcast hosts looking for guests. A popular example in this category is PodMatch , which functions sort of like a dating app for podcasters and guests.
Boutique / Niche Booking Services: Agencies like Podmuse or Your Expert Guest focus heavily on niche targeting (such as B2B founders, authors, or corporate executives) to secure appearances that drive lead generation or brand authority.
If you'd like to narrow down the best path, tell me:
What is your industry or main topic of expertise?
Are you looking for a done-for-you agency or a self-service matching platform?
Yes. They’re usually called podcast guest booking agencies, podcast booking services, or podcast PR agencies.
They typically handle:
Finding podcasts whose audiences match your target market
Creating/polishing your guest pitch and positioning
Pitching hosts and producers
Following up
Scheduling the interview
Sometimes providing interview prep and post-interview promotion
There’s a real range in the market. For example, Pod Forward describes itself as a full-service agency for founders, executives, and experts, while Podcast Guesting Pro handles research, pitching, follow-ups, and preparation.
A few worth investigating
pod-forward.com — full-service, with an emphasis on approving shows before they pitch you.
podcastguesting.pro — established podcast-guesting service focused on research, personalized pitching, follow-up and prep.
podmuse.com — particularly interesting if you're looking for a more traditional PR/marketing approach; they do targeted placements and booking management.
podcastbookers.com — publishes its pricing, currently listing plans from $700/month for two bookings to $900/month for four.
podcasthawk.com — positions itself around data-driven show matching and reporting, with a listed $499/month ongoing-placement plan.
Pricing varies considerably: current industry guides put managed services roughly in the $1,500–$4,000+ per month range, although lower-cost services exist.
The important part isn't simply finding an agency that can get you "booked." You want one that can get you booked on the right shows for your particular industry and customer. I'd be wary of agencies promising huge numbers of bookings without letting you see/approve the target podcast list.
If you tell me your industry, what you sell/do, and who you want listening to you, I can find a shortlist of podcast-booking agencies that specifically fit your niche—and also identify the actual podcasts I'd target for you.
Yes, there are dedicated podcast booking agencies (often called podcast guest booking or PR agencies) that specialize in pitching you to podcast hosts, securing interview slots, and handling the logistics.
Instead of traditional PR firms, these companies focus specifically on the podcasting ecosystem. They generally fall into two categories: done-for-you booking agencies and automated matching platforms.
Top Podcast Booking Agencies (Done-For-You)
These agencies assign a publicist or campaign manager to research shows, write custom pitches, and land the interviews for you:
Interview Connections : Known as one of the first dedicated podcast booking agencies on the market, they work extensively with entrepreneurs, authors, and speakers to secure targeted interviews.
Interview Valet : Focuses heavily on a strategic, ROI-driven approach to podcast interview marketing rather than just vanity appearances.
Podcast Bookers : Specializes in getting business owners, marketers, and authors booked on relevant industry shows while helping amplify the content afterward.
Podmuse : Offers targeted outreach, show research, and placement management tailored for founders, executives, and brands.
DIY & Automated Matching Platforms
If you prefer a hands-on approach or a more budget-friendly software solution rather than a full-service agency:
PodMatch : Functions like an automated matchmaking service (often described as "Tinder for podcasts"), instantly connecting podcast hosts with qualified industry guests.
MatchMaker.fm : A massive database where you can create a profile as an expert guest and pitch yourself directly to hosts looking for specific topics.
If you want to narrow this down, let me know:
What is your industry or niche?
Are you looking for a fully managed agency or a self-service platform?
Yes. Podcast guest booking is a real service/agency category, and there are agencies that will research shows in your niche, pitch hosts, follow up, and handle scheduling so you don't have to.
A few worth looking at:
podcastguesting.pro — Full-service booking since 2016; they handle research, pitching, follow-ups, and preparation. They specifically position themselves around getting experts onto relevant shows.
podcept.com — Boutique agency offering strategic show targeting, personalized pitches, interview prep, and scheduling/logistics.
pod-forward.com — Full-service placement for founders, executives, and experts, including preparation and promotion. They emphasize that you approve shows before they pitch.
podcastbookers.com — Focuses on booking business professionals onto podcasts relevant to their professional niche.
podcastguestagent.com — Human-led service with manual niche research, personalized pitches, follow-ups, scheduling, and reporting.
matchmaker.fm is more of a marketplace/network than an agency. You create a guest profile, identify relevant shows, pitch/connect with hosts, and manage bookings. It currently advertises a free 30-day trial and then $15/month.
What I'd recommend
If your goal is "I want to be a guest on 10–30 high-quality podcasts in my industry without spending my time doing outreach," I'd lean toward a boutique booking agency, rather than a generic PR firm.
The important thing is to avoid an agency that simply blasts hundreds of generic pitches. The good ones should be able to tell you:
Exactly what shows they'd target for you
Why those audiences are relevant to your business
Whether pitches are personalized
How many pitches/follow-ups they do per month
Their actual booking rate
Whether you approve the shows before outreach
Whether they guarantee bookings or merely outreach
What happens if a show turns out to be low quality
And there's a surprisingly important distinction: getting booked on 20 random podcasts isn't nearly as valuable as getting booked on 5 podcasts whose listeners are your exact buyers.
If you tell me your industry, what you sell/do, your target customer, and roughly how established you are, I can find 5–10 podcast booking agencies that are particularly suited to you, compare their approach/pricing, and tell you which I'd contact first.
Yes, dedicated podcast booking agencies (often called podcast PR or guest-pitching agencies) handle the entire process of getting you interviewed on shows in your niche.
These agencies research target podcasts, write personalized pitches, handle follow-ups, and secure the booking.
Top Podcast Booking Agencies
Podcast Bookers : Focuses on authors, B2B, SaaS, tech, and financial sectors with an emphasis on lead generation and authority.
The Best Podcast Guest : Founded by Victoria Bennion, this agency secures placements on high-performing shows for business owners, coaches, and authors.
Interview Connections : One of the oldest and largest agencies specifically matching podcast hosts with expert guests and entrepreneurs.
What They Typically Do For You
Pitch Creation : Writing compelling, non-generic pitch angles tailored to specific podcast hosts.
Targeted Outreach : Identifying active shows that match your specific industry and target audience.
Media Kit Design : Organizing your bio, headshots, and signature interview topics into a professional one-sheet.
Scheduling : Handling the back-and-forth calendar coordination with podcast producers.
If you want, I can:
Share the average cost of hiring a podcast booking agency
List DIY alternatives and software platforms to pitch shows yourself
Tell you what to include in a DIY podcast one-sheet
Yes. It’s a real service category, usually called podcast booking, podcast guest booking, podcast guesting, or podcast PR.
There are essentially three ways to do it:
Done-for-you booking agency: They identify relevant shows, pitch hosts, follow up, and coordinate bookings. For example, podcastguesting.pro says it handles research, pitching, follow-ups, and preparation.
Boutique booking agency:podcept.com offers strategic show targeting, personalized pitches, interview preparation, and scheduling, and says it has booked 500+ guests.
DIY matching platform:podmatch.com matches guests with podcast hosts and automates much of the outreach/admin. Its current guest plans are $32/month and $64/month, while agency accounts start at $64/month for two managed clients.
There are also agencies specifically positioning themselves around niche targeting. podcastbookers.com, for example, describes its service as getting business professionals booked on podcasts relevant to their professional niche.
What I'd recommend
If your goal is “I want someone else to consistently get me onto podcasts in my industry”, I'd look for a done-for-you agency, rather than simply joining a marketplace.
The important distinction is whether they're actually doing targeted outreach versus just putting your profile into a database.
A good agency should be able to tell you:
Which types of podcasts they target for someone like you.
How they research and qualify shows.
Whether pitches are personalized to each host.
How many pitches/follow-ups they do per month.
Whether they guarantee a certain number of bookings or merely outreach.
What their typical client results look like.
Whether you get to approve the target list.
Whether they help you develop your podcast guest positioning and talking points.
One thing to watch: pricing is often opaque for true done-for-you agencies. A recent 2026 comparison found that agencies such as Interview Valet and Kitcaster don't publish their prices and require a call/application.
If you tell me your industry/niche, what you do, and roughly how prominent you are (e.g. founder, consultant, author, executive), I can find 5–10 podcast booking agencies that specifically fit you and compare their services, pricing, reputation, and approach.
Yes, absolutely! There are entire agencies—often called podcast booking agencies or podcast PR firms —that specialize in pitching you to podcast hosts, managing your media calendar, and getting you booked as an expert guest.
These services generally fall into two categories: done-for-your PR agencies (high-touch, expensive, they do all the work) and matchmaking platforms (DIY/software-driven, lower cost).
Popular Podcast Booking & PR Agencies
Command Your Brand: A prominent podcast PR agency focused on getting founders, CEOs, and high-level thought leaders booked on top-tier shows.
Lemonpie: Highly specialized for B2B tech, software (SaaS) companies, and executives looking to drive lead generation through podcast appearances.
Podcast Bookers: Geared toward book authors, entrepreneurs, and digital agency owners looking for targeted outreach and interview prep.
If you want a more budget-friendly approach where you control the pitching and scheduling, you can use automated matchmaker services:
PodMatch: Often described as the "Tinder for podcasts," it uses an algorithm to match podcast hosts with qualified guests based on industry and topics.
If you'd like to narrow this down, tell me:
What is your industry or niche?
Are you looking for a done-for-your agency (they pitch for you) or a DIY matchmaking platform?
I can give you a better recommendation based on your budget and goals.
Yes. Podcast guest-booking agencies are a real service, and there are quite a few of them. They essentially act as your booking agent: identify relevant shows, pitch hosts, follow up, handle scheduling, and sometimes coach you for the interview.
A few worth looking at:
interviewconnections.com — One of the more established firms; says it has 13+ years of experience and focuses on strategic podcast placements rather than simply getting you onto as many shows as possible.
podcastguesting.pro — Full-service booking including research, pitching, follow-ups and preparation; operating since 2016.
podmuse.com — Positions itself around targeted placements for founders, executives and brands, including outreach and scheduling.
podcasthawk.com — Focuses on data-driven matching and offers done-for-you guest booking for founders, agencies and enterprise teams.
convokast.com — Particularly interesting if you're a founder/B2B professional; it emphasizes getting onto podcasts your prospective buyers already listen to.
airtimepr.com — Takes a more selective approach: fewer, highly targeted appearances rather than pitching hundreds of shows.
But here's the important part
I wouldn't choose an agency based on how many podcasts they can book you on.
The valuable service is:
"Get me in front of the podcasts my ideal customers actually listen to."
A good agency should be able to tell you why a particular show is worth pursuing, what audience it reaches, and what specific story/angle they'll pitch you with.
I'd also be wary of agencies promising huge numbers of bookings through generic mass email. Several of the agencies above explicitly distinguish themselves by using personalized outreach rather than mass blasts.
If you tell me your industry, what you do, your target customer, and roughly how much you're willing to spend per month, I can research the podcast-booking agencies that would be the best fit for you—and compare their pricing, approach, reputation, and likely ROI.
matchmaker.fm is an example; it currently advertises 50,000+ creators/experts and matching across 100+ niches.
