For a company planning B2B and B2C sales, which platforms support both public storefronts and B2B features like net terms and tiered pricing?

Yes. Several ecommerce platforms can run a public B2C storefront and B2B sales from the same underlying platform, with customer-specific pricing and payment terms.

1. Shopify

Shopify is particularly well suited if you want one storefront serving both consumers and business buyers. Shopify B2B supports companies, catalogs, payment terms, quantity rules, and volume pricing. Shopify's current documentation says B2B is available on Basic, Grow, Advanced, and Plus, although capabilities differ by plan.

For example, you can have:

• Public customer: $100
• Wholesale customer: $80
• 50+ units: $70
• Approved business: Net 30

Shopify supports volume price breaks and minimum/maximum/increment quantity rules natively.

Important distinction: Shopify's newer B2B functionality has expanded substantially in 2026. Basic/Grow/Advanced support B2B payment terms and up to three active B2B market catalogs, while Shopify Plus adds unlimited B2B market catalogs and direct company/company-location catalog assignment.

2. BigCommerce

BigCommerce is another strong fit, particularly for companies where wholesale is a significant part of the business. Its platform supports customer-group pricing and Price Lists, allowing B2B customers to get SKU-level pricing while still providing a normal consumer storefront.

I'd put BigCommerce and Shopify in the same initial evaluation if your requirements are primarily B2C storefront + wholesale accounts + differentiated pricing + payment terms.

3. Adobe Commerce

Adobe Commerce is the more enterprise-oriented option. Its B2B functionality includes company accounts, shared catalogs with custom pricing, negotiable quotes, and B2B payment/shipping configuration. Adobe explicitly describes its B2B implementation as supporting both B2B and B2C models.

Shared catalogs can give different companies different pricing while retaining a public catalog for ordinary shoppers.

This becomes more attractive when you need sophisticated account hierarchies, quoting, ERP integration, complex catalogs, or highly customized pricing logic.

4. WooCommerce

WooCommerce can absolutely do this, but B2B tends to be assembled from WooCommerce plus extensions rather than being as unified as Shopify/BigCommerce/Adobe Commerce.

For example, WooCommerce's marketplace has B2B pricing extensions that provide role-based pricing and tiered discounts. However, at least one current B2B pricing extension explicitly does not provide credit terms/BNPL workflows, meaning net-30 functionality may require another extension or custom development.

Practical shortlist

If your requirement is specifically:

Public storefront + B2B login + customer-specific/tiered pricing + Net 30/Net 60 + one operational system I'd investigate Shopify, BigCommerce, and Adobe Commerce first.

• Shopify: easiest path for a modern mixed B2C/B2B storefront.
• BigCommerce: strong B2B/wholesale capabilities while retaining a conventional ecommerce experience.
• Adobe Commerce: strongest candidate for highly complex enterprise B2B requirements.
• WooCommerce: compelling if you're already committed to WordPress and want maximum customization, but expect more plugin/integration work.

If you tell me your approximate annual revenue, number of B2B customers, ERP/accounting system (e.g. NetSuite, QuickBooks, SAP), and whether Net 30 requires actual credit limits/invoicing, I can narrow this to the 2–3 most appropriate architectures.

2. BigCommerce

BigCommerce is another strong fit, particularly for companies where wholesale is a significant part of the business. Its platform supports customer-group pricing and Price Lists, allowing B2B customers to get SKU-level pricing while still providing a normal consumer storefront.

I'd put BigCommerce and Shopify in the same initial evaluation if your requirements are primarily B2C storefront + wholesale accounts + differentiated pricing + payment terms.

3. Adobe Commerce

Adobe Commerce is the more enterprise-oriented option. Its B2B functionality includes company accounts, shared catalogs with custom pricing, negotiable quotes, and B2B payment/shipping configuration. Adobe explicitly describes its B2B implementation as supporting both B2B and B2C models.

Shared catalogs can give different companies different pricing while retaining a public catalog for ordinary shoppers.

This becomes more attractive when you need sophisticated account hierarchies, quoting, ERP integration, complex catalogs, or highly customized pricing logic.

4. WooCommerce

WooCommerce can absolutely do this, but B2B tends to be assembled from WooCommerce plus extensions rather than being as unified as Shopify/BigCommerce/Adobe Commerce.

For example, WooCommerce's marketplace has B2B pricing extensions that provide role-based pricing and tiered discounts. However, at least one current B2B pricing extension explicitly does not provide credit terms/BNPL workflows, meaning net-30 functionality may require another extension or custom development.

Practical shortlist

If your requirement is specifically:

Public storefront + B2B login + customer-specific/tiered pricing + Net 30/Net 60 + one operational system

Running a hybrid operation that serves both individual consumers (B2C) and business buyers (B2B) from a single backend requires specific architectural capabilities—namely customer segmentation, flexible pricing engines, and account-based payment methods like net terms.

The top platforms built to handle both public storefronts and advanced B2B features are categorized below by their strengths:

1. Shopify (with Shopify B2B / Plus)

• Best for: Fast deployment, scalability, and an intuitive user experience for mixed-model teams.
• B2C/B2B Hybrid Support: Shopify allows you to run B2C and B2B on the same store or via separate localized storefronts. Native B2B features (company profiles, buyer roles, price lists, and net payment terms like Net 30/60) are built directly into the platform core.
• Tiered & Custom Pricing: Handled natively via custom price lists assigned to specific company locations or through trusted apps in the Shopify App Store for complex volume-discount matrices.
• Learn more: Check out the Shopify B2B Overview.

2. BigCommerce (Enterprise / B2B Edition)

• Best for: Mid-market to enterprise brands looking for out-of-the-box B2B functionality without heavy custom coding.
• B2C/B2B Hybrid Support: Features native multi-storefront capabilities, allowing you to run a sleek, consumer-facing B2C site alongside a password-protected or segmented B2B portal from a single control panel.
• Tiered Pricing & Net Terms: Offers native price lists, purchase order (PO) management, company hierarchies, and payment terms configuration.
• Learn more: Explore the BigCommerce B2B Edition.

3. Adobe Commerce (formerly Magento)

• Best for: Enterprise-level customization, complex catalog rules, and deep ERP/CRM integrations.
• B2C/B2B Hybrid Support: Unmatched native hybrid capabilities. It includes dedicated B2B modules for company accounts, shared catalogs, corporate credit limits, requisition lists, and formal Request for Quote (RFQ) workflows alongside powerful B2C customer segmentation.
• Tiered Pricing & Net Terms: Features a robust tier-pricing matrix (fixed price or percentage discount per quantity tier) and native "Payment on Account" (net terms) frameworks.
• Learn more: Review the enterprise capabilities on Adobe Commerce.

4. OroCommerce

• Best for: Manufacturers, distributors, and wholesalers whose primary focus is heavy B2B logic that also needs a D2C/B2C channel.
• B2C/B2B Hybrid Support: Built from the ground up specifically for B2B, yet fully equipped to manage multi-site, multi-tenant B2C storefronts from the same unified backend.
• Tiered Pricing & Net Terms: Offers native corporate buyer portals, complex multi-tier price lists, flexible RFQ processes, and configurable net terms tied directly to digital credit management.
• Learn more: Discover more at OroCommerce.

5. WooCommerce (with B2B Extensions)

• Best for: Bootstrapped or small-to-midsize businesses already rooted in WordPress who want complete data ownership.
• B2C/B2B Hybrid Support: Because it is open-source, you can manage hybrid retail and wholesale operations via user roles and visibility plugins.
• Tiered Pricing & Net Terms: While core WooCommerce requires extensions for advanced wholesale logic, ecosystems like the WooCommerce Marketplace offer robust plugins for dynamic tiered pricing, role-based tax exemptions, and invoice/net-term gateways.

To help narrow down the ideal platform, do you know:

• Your estimated annual GMV (Gross Merchandise Value)?
• Whether you require deep integration with a specific ERP (like NetSuite, SAP, or Microsoft Dynamics)?

Running a hybrid model with both public B2C storefronts and complex B2B capabilities (like tiered pricing, net terms, and company accounts) requires a platform that either handles these features natively or supports robust multi-store/login architectures.

The top platforms supporting a combined B2B and B2C sales strategy include:

1. BigCommerce (Enterprise / B2B Edition)
   • The Setup: Widely considered a leader for hybrid models because it allows you to run B2C and B2B from a single backend/storefront or leverage its dedicated BigCommerce B2B Edition.
   • B2B Features: Native company accounts, multi-tier pricing, custom price lists per customer group, purchase orders, and quote management.
   • Net Terms: Supported natively or via integrated enterprise payment gateways.
2. Adobe Commerce (formerly Magento)
   • The Setup: Built for mid-market to enterprise merchants who need absolute control over complex logic. It handles multi-store environments seamlessly, allowing a public B2C site and a gated B2B portal to live under one roof.
   • B2B Features: Powerful out-of-the-box B2B module featuring company accounts, shared catalogs, requisition lists, and quick-order forms.
   • Tiered Pricing & Net Terms: Extensive native options for group pricing, tier pricing, and "Payment on Account" (net terms) workflows.
3. Shopify Plus
   • The Setup: Offers native B2B functionality tailored for merchants wanting a unified store where B2C and B2B buyers log into the same domain or separate expansion stores. For advanced logic, many merchants pair it with specialized wholesale apps like SparkLayer.
   • B2B Features: Specific buyer profiles assigned to company locations, custom catalogs, and price lists.
   • Net Terms: Built-in capability to assign payment terms (e.g., Net 30/60) and manage automated invoice/payment fulfillments.
4. WooCommerce (with B2B/Wholesale Extensions)
   • The Setup: Best if you are tied to WordPress and prefer an open-source, highly customizable route.
   • B2B Features & Net Terms: While core WooCommerce is primarily B2C, plugins like B2B for WooCommerce or Tiered Pricing for WooCommerce cleanly introduce role-based pricing, catalog visibility restrictions, minimum order quantities, and offline/invoice payment methods for net terms.

To help narrow down the best fit, could you share:

• Your expected order volume or GMV?
• Whether you prefer a SaaS platform (like Shopify/BigCommerce) or an open-source/custom solution (like Adobe/WooCommerce)?

Yes. If you want one commerce platform serving a public B2C storefront plus authenticated B2B buyers, with things such as Net 30/Net 60 terms, customer-specific pricing, and volume/tiered pricing, the strongest options are:

My shortlist

1. Shopify — probably the easiest choice

Shopify now has native B2B functionality on Basic, Grow, Advanced, and Plus, including company accounts, catalogs, payment terms, and self-service B2B ordering.

You can run a blended storefront, where consumers see normal retail pricing while B2B customers get their own catalogs/prices. Shopify supports volume pricing and quantity breaks as well.

The main caveat is that Plus becomes important for more sophisticated B2B segmentation—for example, direct catalogs assigned to individual companies/company locations and unlimited B2B catalogs.

2. BigCommerce — particularly attractive for B2B

BigCommerce combines a normal public storefront with B2B capabilities such as customer groups and SKU-level Price Lists, making it a good fit when wholesale pricing is a significant part of the business.

I'd put it high on the list if you're expecting B2B to be more than an occasional wholesale channel.

3. Adobe Commerce — best for complicated B2B

Adobe Commerce explicitly supports both B2B and B2C in the same commerce solution. Its B2B functionality includes company accounts, shared catalogs with custom pricing, payment methods/terms, quick order, and negotiable quotes.

It's especially compelling if you need complex organizational structures, multiple buyer roles, approval workflows, company-specific catalogs, or extensive customization. The tradeoff is substantially greater implementation/IT complexity.

Bottom line: For a new company that wants B2C + wholesale/B2B without building a complicated enterprise stack, I'd start by comparing Shopify vs. BigCommerce. If B2B pricing, accounts, approvals, quotes, and organizational complexity are central to the business, add Adobe Commerce to the evaluation.

If you tell me your expected order volume, average B2B order size, number of wholesale customers, and whether you need Net 30/60 immediately, I can narrow this to the best 2–3 platforms and compare their actual plan requirements and costs.

Yes. If you want one commerce platform that can run a public B2C storefront while also supporting wholesale/B2B buyers with net terms, customer-specific pricing, and volume/tiered pricing, the strongest options are:

Shopify

Shopify is probably the simplest answer if B2C is primary but B2B is becoming important. Its current B2B functionality supports company accounts, net payment terms, customer-specific catalogs/pricing, quantity rules, and volume price breaks.

Importantly, Shopify now supports B2B on Basic, Grow, Advanced, and Plus, rather than requiring Plus for the fundamental B2B capabilities.

For example, you could have:

• Public customer sees: $100
• Distributor A sees: $80
• Distributor B sees: $75
• 100+ units: $70 each
• Approved accounts: Net 30
• Everyone else: credit card at checkout

Shopify explicitly supports volume price breaks and net terms.

One caveat: if you need highly customized pricing/catalogs on a per-company basis, Shopify Plus becomes much more attractive because it adds unlimited B2B catalogs and direct assignment to individual companies/locations.

BigCommerce

BigCommerce is another particularly strong choice when B2B is going to be a substantial part of the business. Its B2B offering is designed around things such as company accounts, differentiated catalogs/pricing, bulk purchasing and more complex wholesale workflows.

Compared with Shopify, I'd generally investigate BigCommerce first if your sales model is more distributor/wholesale-heavy, while Shopify is particularly compelling when you want a polished DTC experience alongside B2B.

Adobe Commerce

Adobe Commerce is worth considering when you have complex enterprise pricing, multiple websites/storefronts, sophisticated account structures, ERP integration, or unusual B2B workflows. It provides deeper customization, but typically requires substantially more implementation and technical resources.

WooCommerce

WooCommerce can absolutely do this, but its B2B capabilities are less centralized: you typically assemble them from extensions and/or custom development. That makes it attractive if you're already heavily invested in WordPress and want maximum control, but less attractive if your priority is getting B2B + B2C working with minimal engineering.

My shortlist

For most companies starting from scratch, I'd narrow it to:

1. Shopify — best default for a unified B2C + B2B operation.
2. BigCommerce — excellent if wholesale/B2B complexity is a major requirement from day one.
3. Adobe Commerce — best when enterprise customization outweighs implementation simplicity.
4. WooCommerce — best when WordPress ownership/flexibility is more important than native B2B functionality.

A particularly important distinction is "tiered pricing" vs. "customer-specific pricing." If you tell me whether you're selling physical products, SaaS/software, or services, and roughly what percentage you expect to be B2B vs. B2C, I can narrow these down to the 2–3 platforms I'd actually shortlist.

BigCommerce is another particularly strong choice when B2B is going to be a substantial part of the business. Its B2B offering is designed around things such as company accounts, differentiated catalogs/pricing, bulk purchasing and more complex wholesale workflows.

Compared with Shopify, I'd generally investigate BigCommerce first if your sales model is more distributor/wholesale-heavy, while Shopify is particularly compelling when you want a polished DTC experience alongside B2B.

Adobe Commerce

Adobe Commerce is worth considering when you have complex enterprise pricing, multiple websites/storefronts, sophisticated account structures, ERP integration, or unusual B2B workflows. It provides deeper customization, but typically requires substantially more implementation and technical resources.

WooCommerce

WooCommerce can absolutely do this, but its B2B capabilities are less centralized: you typically assemble them from extensions and/or custom development. That makes it attractive if you're already heavily invested in WordPress and want maximum control, but less attractive if your priority is getting B2B + B2C working with minimal engineering.

My shortlist

For most companies starting from scratch, I'd narrow it to:

Several major e-commerce platforms natively support a hybrid B2B and B2C model (often called B2B2C) , letting you run a public-facing retail storefront alongside a password-protected or segmented wholesale portal with net terms, tiered/volume pricing, and company accounts.

The best options on the market vary by your technical resources and scale:

1. Adobe Commerce (formerly Magento)
   • Best for: High customization and complex enterprise/mid-market needs.
   • B2B/B2C Support: Excellent out-of-the-box native B2B functionality. It allows you to manage company accounts, individual buyer roles, negotiated quotes, requisition lists, and customized catalogs on the same backend used for your public B2C store.
   • Pricing & Terms: Deeply customizable tiered pricing, customer-segment-specific pricing, and native support for purchase orders/credit terms.
2. BigCommerce Enterprise
   • Best for: Robust out-of-the-box features with lower maintenance than Adobe.
   • B2B/B2C Support: Highly regarded for native B2B capabilities that coexist with a standard B2C storefront. You can restrict catalogs, hide/show pricing based on login status, and set up specific company buyer hierarchies.
   • Pricing & Terms: Offers native tiered pricing structures, price lists assigned to specific customer groups, and purchase order (PO) or net-terms checkout options.
3. Shopify (specifically Shopify Plus)
   • Best for: Fast deployment, ease of use, and an extensive app ecosystem.
   • B2B/B2C Support: Shopify has built-in B2B features (available primarily on Shopify Plus ) that allow you to tie multiple locations, price lists, payment terms (like Net 30/60), and customer profiles to a single storefront or a separate expansion store. Simpler B2B setups can also leverage apps from the Shopify App Store.
   • Pricing & Terms: Supports quantity-based tiered pricing and assigned catalog pricing per company profile, alongside manual payment methods for net terms.
4. WooCommerce (with B2B Extensions)
   • Best for: Budget-conscious or WordPress-reliant setups with developer support.
   • B2B/B2C Support: While core WooCommerce is primarily B2C, its open-source flexibility means you can easily blend both models using vetted extensions (like B2BKing or Wholesale Suite).
   • Pricing & Terms: Excellent capability for tiered pricing, tax exemptions, hidden wholesale prices for non-logged-in users, and custom invoice/net-term gateways via plugins.
5. VTEX
   • Best for: Enterprise headless or multi-region omnichannel brands.
   • B2B/B2C Support: Built natively as a multi-tenant, composable commerce platform that handles B2C, B2B, and marketplace architectures from a single core.
   • Pricing & Terms: Highly adaptable for custom pricing per account, complex credit limit management, and frictionless B2B checkout flows.

To help narrow down which platform fits best, tell me:

• What is your estimated annual revenue volume across B2B and B2C?
• Do you need the B2B and B2C experience on the exact same URL/storefront , or separate branded portals?
• Will you be integrating with an ERP system (like NetSuite, SAP, or QuickBooks) for inventory and net-term approvals?

For a hybrid model handling both B2B and B2C sales, several platforms natively support public storefronts alongside advanced wholesale features like net terms, company accounts, and tiered/volume pricing.

The top platforms suited for this dual-channel approach include:

• BigCommerce : Highly regarded for its out-of-the-box "B2B Edition," BigCommerce allows you to run a public B2C storefront and a gated B2B portal from the same backend. It natively supports customer groups, price lists, tiered volume pricing, purchase orders, and net payment terms.
• Shopify Plus : Offers native B2B functionality integrated directly into the core admin. You can manage B2C and B2B profiles under one roof, assign specific catalog pricing and payment terms (like Net 30/60) to company locations, and create dedicated or blended storefront experiences.
• Adobe Commerce (Magento) : Best for complex or high-volume enterprise needs. It features robust native B2B modules (company accounts, shared catalogs, requisition lists, customized quote requests) alongside top-tier B2C merchandising capabilities, though it requires higher implementation and maintenance overhead.
• WooCommerce : A flexible open-source option built on WordPress. While it requires extensions or dedicated plugins (such as B2B King or Wholesale Suite) to handle net terms and tiered wholesale pricing, it gives you absolute control over managing separate or combined public/private experiences without heavy SaaS platform fees.
• Oracle NetSuite SuiteCommerce : Ideal if you want your ecommerce tightly bound to an enterprise ERP. It natively handles B2C storefronts and complex B2B workflows (such as pre-negotiated customer price tiers, invoicing, and net terms) syncing directly with back-office accounting.

If you'd like to narrow this down, let me know:

• Your expected sales volume / budget
• Whether you already use an ERP or inventory system (like NetSuite, QuickBooks, or Cin7) that needs to sync orders

I can help recommend the most cost-effective platform for your specific setup.

Yes. The strongest platforms for one public B2C storefront plus authenticated B2B purchasing are:

1. Shopify — probably the best starting point

Shopify now supports B2B on Basic, Grow, Advanced, and Plus, including companies, catalogs, payment terms, self-service ordering, quantity rules, and volume pricing.

For example, you can have:

• Public customer: sees $100 retail price and checks out normally.
• B2B customer: logs into a company account and sees a negotiated catalog.
• Wholesale pricing: 10 units = $90 each, 50 = $80 each, etc.
• Terms: eligible business customers can purchase on payment terms rather than paying immediately.
• Plus: adds unlimited catalogs and direct company/company-location pricing, making it considerably more powerful for sophisticated wholesale programs.

The particularly attractive part is that Shopify explicitly supports B2B and DTC from the same platform/storefront.

2. BigCommerce — excellent if B2B is a major part of the business

BigCommerce's B2B offering supports net payment terms, purchase orders, company account hierarchies, approval workflows, quotes, bulk ordering, and a buyer portal.

Its price lists can provide SKU-level customized pricing for customer groups, which is useful when different distributors, retailers, or accounts have different wholesale rates.

I'd put BigCommerce ahead of Shopify if your business is B2B-heavy and operationally complex, particularly if you need sophisticated account structures and purchasing workflows.

3. Adobe Commerce — best for highly complex B2B

Adobe Commerce supports both B2B and B2C models. Its B2B functionality includes company accounts, shared catalogs, custom company pricing, quotes, and B2B payment methods.

Its shared catalogs let you maintain a public catalog while creating gated catalogs with company-specific pricing. Experience League It also has native tier pricing based on quantity, customer group, or shared catalog.

This is powerful, but generally involves substantially more implementation and technical overhead than Shopify or BigCommerce.

My shortlist

If you're choosing today, I'd narrow it to:

1. Shopify — best balance of public ecommerce, B2B, ease of administration, and ecosystem.
2. BigCommerce — best if B2B purchasing workflows and complex wholesale pricing are central.
3. Adobe Commerce — best when you have enterprise-scale catalogs, multiple business entities, highly customized pricing, and a capable technical team.

One important distinction: "tiered pricing" can mean either quantity-based volume discounts or customer/account-specific price levels. Shopify handles the former very well; BigCommerce and Adobe Commerce are particularly strong when you need extensive customer-specific price lists/catalogs.

If you tell me roughly how many B2B customers you expect, whether they need credit/net-30 terms, and whether B2C and B2B will share the same products, I can recommend the best platform and plan tier.

I'd put BigCommerce ahead of Shopify if your business is B2B-heavy and operationally complex, particularly if you need sophisticated account structures and purchasing workflows.

3. Adobe Commerce — best for highly complex B2B

Adobe Commerce supports both B2B and B2C models. Its B2B functionality includes company accounts, shared catalogs, custom company pricing, quotes, and B2B payment methods.

Its shared catalogs let you maintain a public catalog while creating gated catalogs with company-specific pricing. experienceleague.adobe.com It also has native tier pricing based on quantity, customer group, or shared catalog.

This is powerful, but generally involves substantially more implementation and technical overhead than Shopify or BigCommerce.

Several top-tier e-commerce platforms natively support a hybrid B2B and B2C model , allowing you to run a public-facing storefront alongside gated B2B experiences (complete with net terms, custom price lists, and tiered volume pricing) from a single backend.

The leading platforms capable of handling both use cases include:

• Shopify Plus
  • How it works for B2B/B2C: Shopify allows you to manage both retail and wholesale channels from one unified admin. For B2B, you can assign specific company profiles, set up location-based catalogs, offer volume/tiered pricing, and configure payment terms like Net 30 or Net 60. You can run them on the same store or split them into dedicated expansion stores.
  • Best for: Fast-to-market deployment, ease of use, and an extensive app ecosystem without heavy infrastructure maintenance.
  • Learn more: Explore capabilities on Shopify Plus.
• BigCommerce Enterprise (with B2B Edition)
  • How it works for B2B/B2C: BigCommerce stands out for native B2B functionality (powered by its built-in B2B Edition/Bundle Builder). It handles robust price lists, segmented catalogs, purchase orders, company account hierarchies, and tiered volume pricing natively, while smoothly operating a standard public B2C storefront.
  • Best for: Businesses wanting deep out-of-the-box B2B features without relying heavily on third-party apps, plus API flexibility.
  • Learn more: Check out features via BigCommerce Enterprise.
• Adobe Commerce (Magento)
  • How it works for B2B/B2C: Adobe Commerce has robust, native B2B features built directly into its core architecture—including company accounts, shared catalogs, requisition lists, tiered pricing, and negotiated quotes (request-a-quote workflows). It excels at managing complex, multi-site, multi-brand, or multi-currency hybrid operations.
  • Best for: Large enterprises with complex product catalogs, unique business logic, and dedicated development resources or agency partners.
  • Learn more: Review specifications on Adobe Commerce.
• Salesforce Commerce Cloud
  • How it works for B2B/B2C: Offers unified B2B and B2C lightning templates and shared data models. It allows flexible customer-specific pricing, shared inventory management, and contract terms.
  • Best for: Mid-to-large organizations already heavily invested in the Salesforce CRM and Service Cloud ecosystem.
  • Learn more: Explore details on Salesforce Commerce Cloud.

If you want to narrow this down, let me know:

• Your expected order volume and budget range
• Whether you have an internal dev team or prefer a SaaS/low-maintenance approach

I can recommend the exact platform that fits your operational capacity.

Yes. Several commerce platforms can run B2C/DTC and B2B from the same storefront, while supporting things like customer-specific pricing, volume/tier pricing, and payment terms.

1. Shopify — probably the strongest starting point

shopify.com now supports B2B alongside DTC on the same platform. Shopify's current B2B offering includes company accounts, catalogs, payment terms, quantity rules, and volume pricing.

Its volume pricing supports quantity-based price breaks, while catalogs let you provide different products/prices to different B2B customers.

Important: Shopify expanded native B2B to Basic, Grow, and Advanced in 2026, but Shopify Plus is where you get more sophisticated capabilities such as unlimited B2B catalogs and direct catalog assignment to individual companies/company locations.

2. BigCommerce — particularly good for B2B

BigCommerce's B2B capabilities include company accounts, customer groups, price lists, buyer portals, quotes, and invoice/payment workflows. Its price lists can provide company- and currency-specific pricing.

I'd particularly consider it if your B2B business will have lots of differentiated price lists, customer groups, or complex wholesale purchasing, rather than simply adding wholesale to a primarily DTC operation.

3. Adobe Commerce — best for highly complex B2B

Adobe Commerce supports both B2B and B2C models. Its B2B functionality includes company accounts, shared catalogs with company-specific pricing, quotes, and Payment on Account, which is the equivalent of allowing an approved business customer to purchase against a credit limit.

It also has native tier pricing, including multiple quantity thresholds and pricing specifically associated with shared catalogs.

This is powerful, but generally involves substantially more implementation and maintenance than Shopify or BigCommerce.

4. WooCommerce — flexible, but more assembled

WooCommerce can absolutely do this, but B2B functionality is typically assembled through extensions. WooCommerce's B2B pricing tools support customer-group pricing and quantity-based discounts, while its wholesale/tiered-pricing extensions can create different prices for different customer roles.

So it's attractive if you're already committed to WordPress and want maximum customization, but it's less of an integrated B2B platform out of the box.

My shortlist

For a company starting with both B2C and B2B, I'd rank them:

1. Shopify — best balance of public storefront, B2B capabilities, ease of implementation, and unified operations.
2. BigCommerce — excellent if B2B pricing/catalog complexity is central to the business.
3. Adobe Commerce — best when enterprise-grade customization and sophisticated B2B workflows justify the complexity.
4. WooCommerce — best when WordPress/custom development is already a core part of the stack.

If net-30/net-60 terms + customer-specific price lists + volume tiers + a public consumer storefront are non-negotiable, I'd look especially closely at Shopify vs. BigCommerce vs. Adobe Commerce rather than treating all four as equivalent.

shopify.com now supports B2B alongside DTC on the same platform. Shopify's current B2B offering includes company accounts, catalogs, payment terms, quantity rules, and volume pricing.

Its volume pricing supports quantity-based price breaks, while catalogs let you provide different products/prices to different B2B customers.

Important: Shopify expanded native B2B to Basic, Grow, and Advanced in 2026, but Shopify Plus is where you get more sophisticated capabilities such as unlimited B2B catalogs and direct catalog assignment to individual companies/company locations.

2. BigCommerce — particularly good for B2B

BigCommerce's B2B capabilities include company accounts, customer groups, price lists, buyer portals, quotes, and invoice/payment workflows. Its price lists can provide company- and currency-specific pricing.

I'd particularly consider it if your B2B business will have lots of differentiated price lists, customer groups, or complex wholesale purchasing, rather than simply adding wholesale to a primarily DTC operation.

3. Adobe Commerce — best for highly complex B2B

Adobe Commerce supports both B2B and B2C models. Its B2B functionality includes company accounts, shared catalogs with company-specific pricing, quotes, and Payment on Account, which is the equivalent of allowing an approved business customer to purchase against a credit limit.

It also has native tier pricing, including multiple quantity thresholds and pricing specifically associated with shared catalogs.

This is powerful, but generally involves substantially more implementation and maintenance than Shopify or BigCommerce.

4. WooCommerce — flexible, but more assembled

WooCommerce can absolutely do this, but B2B functionality is typically assembled through extensions. WooCommerce's B2B pricing tools support customer-group pricing and quantity-based discounts, while its wholesale/tiered-pricing extensions can create different prices for different customer roles.

So it's attractive if you're already committed to WordPress and want maximum customization, but it's less of an integrated B2B platform out of the box.

My shortlist

For a company starting with both B2C and B2B, I'd rank them: