Data as of Aug 25, 2026 · Based on 934 AI responses · Shares cover the last 30 days · See how Parse measures this
Extra Space Storage has become the most cited brand for self-storage solutions, rising to the top of AI recommendations. While traditional self-storage brands surged in visibility since late 2025, early leaders in shipping container sales have seen their prominence decline.
Self-Storage and Container Solutions
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now the top-cited brand, frequently recommended for its numerous locations. | 50% | |
| 2 | Frequently cited for strong customer service and a large national presence. | 39% | |
| 3 | Often highlighted as a budget-friendly option with good discounts and perks. | 32% | |
| 4 | A leading online marketplace for comparing and booking self-storage units. | 21% | |
| 5 | 15% | ||
| 6 | An online marketplace for shipping containers that gained prominence since late 2025. | 15% | |
| 7 | Recommended for both its self-storage facilities and U-Box portable containers. | 15% | |
| 8 | 14% | ||
| 9 | A top seller of shipping containers, though its visibility has decreased. | 13% | |
| 10 | 11% | ||
| 11 | 11% | ||
| 12 | 9% | ||
| 13 | 9% | ||
| 14 | 8% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
extraspace.com is the page AI reaches for most here, cited in 37% of analyzed answers.
Climbed from #24 to #1 in mentions between October and March.
“Generic mention as a national brand.” → “Cited with specific location details and local customer review scores.”
Dropped from the #1 cited brand to #6 between October and March.
Emerged as a source for local container sales after November 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 38% | 55% | ||
| 23% | 47% | ||
| 23% | 42% | ||
| 19% | 18% | ||
| 0% | 29% |
The two models disagree most about SelfStorage.com (ChatGPT #25, Google #9).
Across 934 AI responses, Extra Space Storage is mentioned most, named in 50% of them, followed by Public Storage (39%) and CubeSmart (32%).
Parse measures each brand's mention rate — the share of answers naming it — across 934 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initially, AI models provided a mix of large container sellers and smaller home organization brands. By late 2025, responses from both Google AI Overviews and ChatGPT converged, consistently focusing on large portable storage service providers like PODS,
1-800-PACK-RAT, and
U-Haul's U-Box.
Brands mentioned
Initially, AI models provided a mix of large container sellers and smaller home organization brands. By late 2025, responses from both Google AI Overviews and ChatGPT converged, consistently focusing on large portable storage service providers like PODS,
1-800-PACK-RAT, and
U-Haul's U-Box.
Extra Space Storage quickly became the dominant recommendation, especially in Google AI Overviews responses, starting in November 2025. and are consistently listed alongside it as top alternatives, often framed by their strengths in customer service and affordability, respectively.
Brands mentioned
What is the best self-storage facility?
Extra Space Storage quickly became the dominant recommendation, especially in Google AI Overviews responses, starting in November 2025.
Public Storage and
CubeSmart are consistently listed alongside it as top alternatives, often framed by their strengths in customer service and affordability, respectively.