Data as of Aug 25, 2026 · Based on 1,364 AI responses · Shares cover the last 30 days · See how Parse measures this
Google's suite of tools now dominates AI recommendations for general travel planning, vaulting from outside the top ten to the #1 most-cited brand. The most significant shift in responses has been away from specialized, single-purpose apps toward broader platforms and real-world destinations like National Parks.
Travel Planning Apps and Tools
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Shifted from being the top packing app to an example within the iOS ecosystem. | 18% | |
| 2 | Consistently cited for automated checklists but lost its top ranking through the window. | 17% | |
| 3 | 17% | ||
| 4 | Cited as an all-in-one planning tool that includes packing features. | 9% | |
| 5 | Frequently recommended for travelers seeking expert-led history or food tours. | 8% | |
| 6 | 7% | ||
| 7 | 7% | ||
| 8 | A new top contender for educational and multi-generational family trips. | 7% | |
| 9 | 6% | ||
| 10 | 5% | ||
| 11 | 5% | ||
| 12 | 5% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 4% | ||
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 26% of analyzed answers.
Fell from the #1 position in Oct 2025 to #5 by Mar 2026.
“A top recommendation for a packing app, presented as a standalone solution.” → “Framed as an example of a packing app available on the Apple App Store.”
Dropped from #2 overall in Oct 2025 to #6 by Mar 2026.
Appeared in late 2025 and became the #1 cited brand for educational trips by March 2026.
Rose from 9% citation rate in Oct 2025 to 16% by Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 15% | 16% | ||
| 15% | 0% | ||
| 0% | 13% | ||
| 0% | 9% | ||
| 8% | 0% |
Across 1,364 AI responses, Packr is mentioned most, named in 18% of them, followed by PackPoint (17%) and Alphabet (17%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,364 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend using Google tools, particularly
Google My Maps, to visually organize an itinerary around key points of interest. For deeper experiences, expert-led tour providers like
Context Travel are frequently cited across both ChatGPT and
Google AI Overviews since late 2025.
Brands mentioned
What's the best way to plan a vacation around a specific interest, like history or food?
AI responses consistently recommend using Google tools, particularly
Google My Maps, to visually organize an itinerary around key points of interest. For deeper experiences, expert-led tour providers like
Context Travel are frequently cited across both ChatGPT and AI Overviews since late 2025.
Recommendations initially cited a wide array of parenting and travel blogs in late 2025. By February 2026, answers began to consolidate around specific destinations offering diverse activities, most notably National Parks, and all-inclusive options like cruises.
Brands mentioned
How do I plan a family vacation that will be fun for both young kids and teenagers?
Recommendations initially cited a wide array of parenting and travel blogs in late 2025. By February 2026, answers began to consolidate around specific destinations offering diverse activities, most notably National Parks, and all-inclusive options like cruises.