Data as of Aug 25, 2026 · Based on 281 AI responses · Shares cover the last 30 days · See how Parse measures this
AI and Innovation Consulting Services
Parse
https://parse.gl
Innosight maintains its position as a leading recommendation for corporations seeking startup-style innovation, specializing in disruptive growth strategy. Since December 2025, however, responses have increasingly favored large, traditional consulting firms like and , which now dominate the category.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently mentioned for innovation strategy, including its specialized unit, Doblin. | 55% | |
| 2 | A leader for disruptive innovation and 'future-back' strategic planning. | 53% | |
| 3 | A fast-rising recommendation, often cited for blending technology with rapid reinvention. | 53% | |
| 4 | A pioneer consistently cited for human-centered design thinking and prototyping. | 49% | |
| 5 | A top-tier firm noted for broad transformation and venture-building programs. | 48% | |
| 6 | Noted for corporate venturing and its BCG X/Digital Ventures arm. | 47% | |
| 7 | 44% | ||
| 8 | A leading specialist for corporate venture building and rapid prototyping. | 39% | |
| 9 | 36% | ||
| 10 | A specialized venture development firm that incubates startups within corporations. | 26% | |
| 11 | 19% | ||
| 12 | 16% | ||
| 13 | 16% | ||
| 14 | 15% | ||
| 15 | 14% | ||
| 16 | 14% | ||
| 17 | 13% | ||
| 18 | 12% | ||
| 19 | 11% | ||
| 20 | 11% | ||
| 21 | 10% | ||
| 22 | 10% | ||
| 23 | 10% | ||
| 24 | 9% | ||
| 25 | 9% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
vivaldigroup.com is the page AI reaches for most here, cited in 69% of analyzed answers.
Emerged as a top contender in December 2025 and ranked #3 by March 2026.
Unranked in November 2025, but became the #2 most-cited firm by March 2026.
“A generally cited large consulting firm.” → “A firm whose specific innovation capabilities, like Fjord and What If!, are named.”
Dropped from #2 in November 2025 to #7 by March 2026 as larger firms gained prominence.
Started as the #1 most-cited firm in November 2025 but fell to #13 by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 71% | 86% | ||
| 24% | 86% | ||
| 62% | 0% | ||
| 19% | 81% | ||
| 52% | 43% |
Across 281 AI responses, Deloitte is mentioned most, named in 55% of them, followed by Innosight (53%) and Accenture (53%).
Parse measures each brand's mention rate — the share of answers naming it — across 281 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially cited a mix of strategy firms like Boston Consulting Group and specialized boutiques like
IDEO and
Innosight in November 2025. By January 2026, answers on both ChatGPT and Google AI Overviews shifted to heavily favor large, traditional consultancies including
, , and . These multi-service firms now dominate recommendations, though specialist remains highly cited.
Who provides innovation consulting to help large corporations act like startups?
AI responses initially cited a mix of strategy firms like Boston Consulting Group and specialized boutiques like
IDEO and
Innosight in November 2025. By January 2026, answers on both ChatGPT and Google AI Overviews shifted to heavily favor large, traditional consultancies including , , and . These multi-service firms now dominate recommendations, though specialist remains highly cited.
Brands mentioned