Data as of Aug 25, 2026 · Based on 2,057 AI responses · Shares cover the last 30 days · See how Parse measures this
Consumer Cameras, Webcams, and Drones
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Maintains the highest mention rate in the photography niche. | 64% | |
| 2 | 50% | ||
| 3 | Commonly cited for traditional action and sports cinematography. | 35% | |
| 4 | 27% | ||
| 5 | 15% | ||
| 6 | Strong mid-market presence for gimbal stabilization gear. | 13% | |
| 7 | Maintains the highest mention rate in the photography niche. | 13% | |
| 8 | 13% | ||
| 9 | Authority for real estate and immersive virtual tour capture. | 11% | |
| 10 | 8% | ||
| 11 | 7% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 5% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 47% of analyzed answers.
Mention rate fell from 58% in Oct 2025 to 12% in Aug 2026.
“Primary benchmark for action cams” → “Competitor in a crowded, quality-focused field”
Rose from absent to #2 in this ranking between Oct 2025 and Aug 2026.
Jumped from #25 to #3 in this ranking since Oct 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 40% | 39% | ||
| 26% | 23% | ||
| 24% | 14% | ||
| 11% | 20% | ||
| 17% | 11% |
The two models disagree most about Insta360 (ChatGPT #19, Google #4) and DJI RS 4 Pro (ChatGPT #17, Google #7).
Across 2,057 AI responses, DJI is mentioned most, named in 64% of them, followed by Insta360 (50%) and GoPro (35%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,057 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI answers consistently prioritize DJI's RS series across ChatGPT and Google AI Overviews, with
Zhiyun cited as the main alternative. References have evolved from listing general gimbal types to providing specific model comparisons based on payload and use-case.
What is the best camera gimbal?
AI answers consistently prioritize DJI's RS series across ChatGPT and Google AI Overviews, with
Zhiyun cited as the main alternative. References have evolved from listing general gimbal types to providing specific model comparisons based on payload and use-case.