Data as of Aug 25, 2026 · Based on 666 AI responses · Shares cover the last 30 days · See how Parse measures this
Signage, Displays, and OOH Advertising
Parse
https://parse.gl
Etsy now leads AI recommendations for custom signs and flags, valued for its vast marketplace of artisan sellers. While 's rise has displaced former leaders, AI suggestions for specific needs like backyard canopies and professional event backdrops have become increasingly specialized.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A top-tier brand for pop-up canopies, noted for high-quality materials. | 25% | |
| 2 | A leading recommendation for easy-to-set-up pop-up canopy tents for decks. | 21% | |
| 3 | 21% | ||
| 4 | 20% | ||
| 5 | A dominant contender for custom aluminum signs and professional event backdrop printing. | 18% | |
| 6 | 18% | ||
| 7 | 17% | ||
| 8 | 17% | ||
| 9 | 16% | ||
| 10 | A go-to for full-service, regional event signage and large-format graphics. | 14% | |
| 11 | 13% | ||
| 12 | 12% | ||
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 9% | ||
| 16 | 9% | ||
| 17 | 9% | ||
| 18 | 8% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
hgtv.com is the page AI reaches for most here, cited in 33% of analyzed answers.
Emerged as a top recommendation since Nov 2025 for its easy, one-person setup.
Slipped from the #1 to #2 spot between Oct 2025 and Mar 2026.
Climbed from #10 to #3 in overall mentions between Oct 2025 and Mar 2026.
Dropped from #2 to #6 in overall rank, increasingly framed as a source for decor items.
“A primary marketplace for various custom signs” → “A source for pre-made decorative items or basic custom options”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 19% | 24% | ||
| 0% | 33% | ||
| 16% | 10% | ||
| 16% | 14% | ||
| 0% | 19% |
Across 666 AI responses, E-Z UP is mentioned most, named in 25% of them, followed by Crown Shades (21%) and Eagle Peak (21%).
Parse measures each brand's mention rate — the share of answers naming it — across 666 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend specialist printers like Signs.com and
SmartSign for custom business signage. Over time, recommendations have increasingly segmented, with
Etsy appearing for decorative/artisan signs and
Amazon framed for pre-made options.
where can i buy metal signs online?
AI responses consistently recommend specialist printers like Signs.com and
SmartSign for custom business signage. Over time, recommendations have increasingly segmented, with
Etsy appearing for decorative/artisan signs and
framed for pre-made options.
Recommendations evolved from generalist printers like FedEx to specialists. Since December 2025, online vendors like and are frequently cited for speed, while and are recommended for professional, large-format graphics.
Brands mentioned
I'm an Event Planner and need to find a good vendor for custom event backdrops and signage.
Recommendations evolved from generalist printers like FedEx to specialists. Since December 2025, online vendors like
BannerBuzz and
Signs.com are frequently cited for speed, while
TentCraft and
SpeedPro are recommended for professional, large-format graphics.
The market map
Recommended by need