Data as of Sep 9, 2026 · Based on 14 AI responses · Shares cover the last 30 days · See how Parse measures this
Digital Content Creation Software
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | 7d | 30d | Brand | What AI says | Mention rate |
|---|---|---|---|---|---|
| 1 | +1 | +1 |  ShareXConsistently named the best free, open-source screen capture tool for Windows. | Consistently named the best free, open-source screen capture tool for Windows. | 100% |
| 2 | +1 | -1 |  TechSmith Snagit⌐ TechsmithFrequently cited as the paid 'gold standard' for professional documentation screenshots. | Frequently cited as the paid 'gold standard' for professional documentation screenshots. | 93% |
| 3 | -2 |  CleanShot XA fast-rising recommendation for macOS screen capture with a polished user interface. | A fast-rising recommendation for macOS screen capture with a polished user interface. | 93% | |
| 4 |  Greenshot | 64% | |||
| 5 | +5 |  ScribeAn emergent tool praised for automatically generating step-by-step documentation guides. | An emergent tool praised for automatically generating step-by-step documentation guides. | 14% | |
| 6 | +7 | +15 |  Lightshot | 14% | |
| 7 | +2 | +8 | Techsmith | 7% | |
| 8 | -3 | +2 |  Shottr | 7% | |
| 9 | -3 |  ScribeAn emergent tool praised for automatically generating step-by-step documentation guides. | An emergent tool praised for automatically generating step-by-step documentation guides. | 7% | |
| 10 | +1 | +9 |  Screenpresso | 7% | |
| 11 | -5 | -3 |  Markup Hero | 7% | |
| 12 | -5 |  Microsoft | 7% | ||
| 13 | +1 |  Faststone | 7% | ||
| 14 | +1 |  Apple | 7% | ||
| 15 | -8 | +7 |  Flameshot | 7% | |
| 16 |  Loom | 7% | |||
| 17 | -5 |  PicPick | 7% |
Combined, the Techsmith family would rank #1 (100%).
Sources AI cited
techsmith.com is the page AI reaches for most here, cited in 57% of analyzed answers.
Grew from an 11% mention rate in Nov to 28% by Mar.
Its overall mention rate jumped from 27% in Nov to 45% by Mar.
Dropped from rank #3 in mentions in Nov to #11 in Mar.
Fell from rank #4 in Nov to #9 by Mar across the market.
“A powerful, professional-grade editor.” → “The most powerful free editor, but with a steep learning curve best for those wanting to grow their skills.”
Across 14 AI responses, ShareX is mentioned most, named in 100% of them, followed by TechSmith Snagit (93%) and CleanShot X (93%).
Parse measures each brand's mention rate — the share of answers naming it — across 14 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
DaVinci ResolveCapCut
iMovieResponses consistently name
Responses consistently name
ShareXTechSmith SnagitGreenshotAI assistants consistently position
DaVinci ResolveShareXBrands mentioned
ShareXTechSmith SnagitGreenshotAI assistants consistently position
The market map
