Data as of Sep 26, 2026 · Based on 56 AI responses · Shares cover the last 30 days · See how Parse measures this
Home and Office Shredders
31 brands
| #30d | Brand | What AI says | Named in |
|---|---|---|---|
| 1 No change |  FellowesA top-tier brand known for reliable "Powershred" models for office and home. | A top-tier brand known for reliable "Powershred" models for office and home. | 63% |
| 2 No change |  Staples | 29% | |
| 3 +1 up |  Amazon Basics⌐ AmazonFrequently cited as a reliable and budget-friendly choice for everyday home shredding. | Frequently cited as a reliable and budget-friendly choice for everyday home shredding. | 18% |
| 4 −1 down |  PendaflexBecame the dominant recommendation for home office file folders by early 2026. | Became the dominant recommendation for home office file folders by early 2026. | 16% |
| 5 No change |  BonsaiiA rising competitor, often suggested for heavy-duty use and auto-feed capabilities. | A rising competitor, often suggested for heavy-duty use and auto-feed capabilities. | 16% |
| 6 |  SmeadA top-cited brand for colored and heavyweight manila file folders for organization. | A top-cited brand for colored and heavyweight manila file folders for organization. | 9% |
| 7 |  Aurora Corp. of AmericaThe consistent leader, recommended for auto-feed and high-security micro-cut shredders. | The consistent leader, recommended for auto-feed and high-security micro-cut shredders. | 7% |
| 8 | AAurora | 7% | |
| 9 | Amazon | 5% | |
| 10 | AAurora | 5% | |
| 11 | 4% | ||
| 12 |  Quartz | 4% | |
| 13 | AAurora | 2% | |
| 14 |  Avery | 2% | |
| 15 |  Insignia | 2% | |
| 16 | AAurora | 2% | |
| 17 | AAurora | 2% | |
| 18 | AAurora | 2% | |
| 19 | AAurora | 2% | |
| 20 | AAurora | 2% | |
| 21 | AAurora | 2% | |
| 22 |  HSMCited for high-security P-5 micro-cut shredders ideal for confidential office documents. | Cited for high-security P-5 micro-cut shredders ideal for confidential office documents. | 2% |
| 23 | BBonsen | 2% | |
| 24 | AAurora | 2% | |
| 25 |  PHANCIR | 2% |
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
ChatGPT Search
Google AI Mode| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Fellowes | 71% | 54% | |
| Staples | 39% | 18% | |
| Bonsaii | 0% | 32% | |
| Amazon Basics | 7% | 29% |
Across 56 AI responses, Fellowes is mentioned most, named in 63% of them, followed by Staples (29%) and Amazon Basics (18%).
Parse ranks brands by Named in — the share of answers naming each brand — across 56 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Data as of Sep 26, 2026 · Based on 56 AI responses · Shares cover the last 30 days · See how Parse measures this
Home and Office Shredders
31 brands
| #30d | Brand | What AI says | Named in |
|---|---|---|---|
| 1 No change | FellowesA top-tier brand known for reliable "Powershred" models for office and home. | A top-tier brand known for reliable "Powershred" models for office and home. | 63% |
| 2 No change | Staples | 29% | |
| 3 +1 up | Amazon Basics⌐ AmazonFrequently cited as a reliable and budget-friendly choice for everyday home shredding. | Frequently cited as a reliable and budget-friendly choice for everyday home shredding. | 18% |
| 4 −1 down | PendaflexBecame the dominant recommendation for home office file folders by early 2026. | Became the dominant recommendation for home office file folders by early 2026. | 16% |
| 5 No change | BonsaiiA rising competitor, often suggested for heavy-duty use and auto-feed capabilities. | A rising competitor, often suggested for heavy-duty use and auto-feed capabilities. | 16% |
| 6 | SmeadA top-cited brand for colored and heavyweight manila file folders for organization. | A top-cited brand for colored and heavyweight manila file folders for organization. | 9% |
| 7 | Aurora Corp. of AmericaThe consistent leader, recommended for auto-feed and high-security micro-cut shredders. | The consistent leader, recommended for auto-feed and high-security micro-cut shredders. | 7% |
| 8 | AAurora | 7% | |
| 9 | Amazon | 5% | |
| 10 | AAurora | 5% | |
| 11 | 4% | ||
| 12 | Quartz | 4% | |
| 13 | AAurora | 2% | |
| 14 | Avery | 2% | |
| 15 | Insignia | 2% | |
| 16 | AAurora | 2% | |
| 17 | AAurora | 2% | |
| 18 | AAurora | 2% | |
| 19 | AAurora | 2% | |
| 20 | AAurora | 2% | |
| 21 | AAurora | 2% | |
| 22 | HSMCited for high-security P-5 micro-cut shredders ideal for confidential office documents. | Cited for high-security P-5 micro-cut shredders ideal for confidential office documents. | 2% |
| 23 | BBonsen | 2% | |
| 24 | AAurora | 2% | |
| 25 | PHANCIR | 2% |
Aurora Corp. of AmericaFellowesBonsaiiAI recommendations for office shredders consistently feature
FellowesAurora Corp. of AmericaFor general paper shredder queries,
FellowesAurora Corp. of AmericaBonsaiiPendaflexU BrandsOffice Depot
Aurora Corp. of AmericaParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AIChatGPT SearchGoogle AI Mode| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Fellowes | 71% | 54% | |
| Staples | 39% | 18% | |
| Bonsaii | 0% | 32% | |
| Amazon Basics | 7% | 29% |
Across 56 AI responses, Fellowes is mentioned most, named in 63% of them, followed by Staples (29%) and Amazon Basics (18%).
Parse ranks brands by Named in — the share of answers naming each brand — across 56 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Aurora Corp. of AmericaFellowesBonsaiiAI recommendations for office shredders consistently feature
FellowesAurora Corp. of AmericaFor general paper shredder queries,
FellowesAurora Corp. of AmericaBonsaiiPendaflexU BrandsOffice DepotAurora Corp. of America
