Data as of Aug 25, 2026 · Based on 969 AI responses · Shares cover the last 30 days · See how Parse measures this
Harbor Pilot Services and Equipment
Parse
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The International Maritime Pilots' Association (IMPA) maintains its position as the top-cited organization for harbor pilots in AI responses. Meanwhile, AI recommendations have seen a dramatic shift, with regional marathon swimming organizations surging in visibility for specialized pilot boat escort queries.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The leading global association for promoting safe pilotage and international standards. | 28% | |
| 2 | The primary national body representing U.S. state-licensed harbor and river pilots. | 27% | |
| 3 | A leading PPU manufacturer, consistently recommended for its HarbourPilot line. | 24% | |
| 4 | Cited for union representation as the Masters, Mates & Pilots ( | 20% | |
| 5 | The dominant software choice for pilots using tablets with portable navigation units. | 20% | |
| 6 | 17% | ||
| 7 | Recognized for its high-precision SafePilot and CAT MAX PPU systems. | 17% | |
| 8 | 16% | ||
| 9 | 16% | ||
| 10 | Recommended for high-accuracy, lightweight, and professional-grade PPUs. | 15% | |
| 11 | 15% | ||
| 12 | 15% | ||
| 13 | 14% | ||
| 14 | A fast-rising name, cited for marathon swimming escort boat guidance. | 12% | |
| 15 | 12% | ||
| 16 | 12% | ||
| 17 | 11% | ||
| 18 | 10% | ||
| 19 | 9% | ||
| 20 | 9% | ||
| 21 | 9% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | 8% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
impahq.org is the page AI reaches for most here, cited in 34% of analyzed answers.
“Initially cited as one of several PPU makers.” → “Framed as an industry-standard manufacturer of professional-grade Portable Pilot Units.”
Dropped from rank #3 in November to #5 by March.
Jumped from rank #56 in November to #6 by March.
Moved from rank #5 to #3 between November and March, frequently cited for SMCP.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 28% | 31% | ||
| 31% | 25% | ||
| 18% | 31% | ||
| 24% | 15% | ||
| 0% | 30% |
The two models disagree most about Santa Barbara Channel Swimming Association (SBCSA) (ChatGPT #19, Google #4) and Swim Tahoe (ChatGPT #20, Google #6).
Across 969 AI responses, International Maritime Pilots' Association (IMPA) is mentioned most, named in 28% of them, followed by American Pilots Association (27%) and Navicom Dynamics (24%).
Parse measures each brand's mention rate — the share of answers naming it — across 969 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently emphasize the Master-Pilot Exchange (MPX) and closed-loop communication. Citations for the International Maritime Organization (IMO) and its Standard Marine Communication Phrases (SMCP) have grown stronger between November 2025 and March 2026.
Brands mentioned
What are the most critical communication protocols between a harbor pilot and a ship's captain?
Responses consistently emphasize the Master-Pilot Exchange (MPX) and closed-loop communication. Citations for the International Maritime Organization (IMO) and its Standard Marine Communication Phrases (SMCP) have grown stronger between November 2025 and March 2026.
The International Maritime Pilots' Association (IMPA) and the American Pilots Association are consistently the top two recommendations across all platforms. ChatGPT responses tend to offer a broader list, including union representation from (), while Google AI Overviews often highlights local associations alongside the major national and international bodies.
What are the best professional associations for a harbor pilot to join?
The International Maritime Pilots' Association (IMPA) and the American Pilots Association are consistently the top two recommendations across all platforms. ChatGPT responses tend to offer a broader list, including union representation from
BridgeDeck (
MM&P), while Google AI Overviews often highlights local associations alongside the major national and international bodies.
The market map
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