Data as of Aug 25, 2026 · Based on 696 AI responses · Shares cover the last 30 days · See how Parse measures this
Calorie & Macro Tracking Apps
Parse
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MyFitnessPal remains the top recommendation for calorie and macro tracking, largely due to its massive food database. Meanwhile, has seen a dramatic rise since October, jumping from rank #15 to #4 as AIs increasingly recommend its adaptive coaching features.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently cited for its massive food database and broad device integration. | 62% | |
| 2 | Praised for detailed tracking of micronutrients and use of verified nutrition data. | 52% | |
| 3 | The dominant recommendation for a smart food scale with app integration for macros. | 41% | |
| 4 | Often suggested for beginners due to its simple, clean user interface. | 40% | |
| 5 | An emerging favorite for its adaptive AI coaching that adjusts macro targets automatically. | 36% | |
| 6 | 32% | ||
| 7 | 31% | ||
| 8 | 20% | ||
| 9 | 16% | ||
| 10 | 14% | ||
| 11 | 11% | ||
| 12 | 10% | ||
| 13 | 9% | ||
| 14 | 8% | ||
| 15 | 8% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | Consistently highlighted as one of the best truly free calorie tracking options. | 4% | |
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 43% of analyzed answers.
“A simple-to-use app for beginners” → “An app with a robust free tier and occasional lifetime purchase options”
Jumped from rank #15 to #4 between Oct 2025 and Mar 2026.
Dropped from #6 to #14 since Oct 2025 as app-focused prompts dominated.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 74% | 61% | ||
| 74% | 46% | ||
| 54% | 50% | ||
| 41% | 37% | ||
| 46% | 24% |
The two models disagree most about MacrosFirst (ChatGPT #21, Google #9) and Carb Manager (ChatGPT #17, Google #24).
Across 696 AI responses, MyFitnessPal is mentioned most, named in 62% of them, followed by Cronometer (52%) and Etekcity (41%).
Parse measures each brand's mention rate — the share of answers naming it — across 696 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently feature a top trio: MyFitnessPal, Lose It!, and
Cronometer. After November 2025,
MacroFactor began gaining significant ground, frequently mentioned by both platforms as a smart, coaching-oriented alternative.
I'm looking for a way to track my calories and macros. What is the most user-friendly app?
Responses consistently feature a top trio: MyFitnessPal, Lose It!, and
Cronometer. After November 2025,
MacroFactor began gaining significant ground, frequently mentioned by both platforms as a smart, coaching-oriented alternative.
AI answers center on MyFitnessPal, Lose It!, and as the top general-purpose choices. Google AI Overviews in particular is more likely to suggest diet-specific alternatives like for keto, providing user goal-based recommendations.
Brands mentioned
Which calorie counter app should I use?
AI answers center on MyFitnessPal, Lose It!, and
Cronometer as the top general-purpose choices. Google AI Overviews in particular is more likely to suggest diet-specific alternatives like
Carb Manager for keto, providing user goal-based recommendations.
The market map
Recommended by need