Data as of Sep 9, 2026 · Based on 28 AI responses · Shares cover the last 30 days · See how Parse measures this
Film, Photography & Streaming Gear
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| #30d | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Instax⌐ FujifilmThe top choice for beginners, offering ease of use and affordable film. | The top choice for beginners, offering ease of use and affordable film. | 46% |
| 2 +2 |  The Odyssey | 36% | |
| 3 -1 |  instax mini Evo⌐ Instax | 32% | |
| 4 -1 |  PolaroidRecommended for its iconic, vintage aesthetic and classic larger square prints. | Recommended for its iconic, vintage aesthetic and classic larger square prints. | 29% |
| 5 |  Amazon | 29% | |
| 6 | OObsession (Board Game) | 18% | |
| 7 | Instax Mini⌐ Fujifilm | 18% | |
| 8 |  A24 | 18% | |
| 9 | Polaroid Now⌐ Polaroid | 18% | |
| 10 | Fujifilm | 14% | |
| 11 |  Spider-Man: Brand New Day | 14% | |
| 12 |  Blue Heron | 14% | |
| 13 | 11% | ||
| 14 | Marvel⌐ Disney | 11% | |
| 15 |  Fjord⌐ Accenture | 7% | |
| 16 | 7% | ||
| 17 |  Coyote vs. Acme | 7% | |
| 18 | Polaroid Go⌐ Polaroid | 7% | |
| 19 |  myFirst | 7% | |
| 20 | SSeeds | 7% | |
| 21 |  Once Upon a Time in Harlem | 4% | |
| 22 |  Obsession (2025 film) | 4% | |
| 23 |  MUBI | 4% | |
| 24 |  Kingdom of the Planet of the Apes | 4% | |
| 25 |  Toy Story⌐ Disney | 4% |
Emerged in late 2025 to become the dominant critics' choice by February 2026.
Rose from rank #10 to #3 between October 2025 and March 2026.
Across 28 AI responses, Instax is mentioned most, named in 46% of them, followed by The Odyssey (36%) and instax mini Evo (32%).
Parse measures each brand's mention rate — the share of answers naming it — across 28 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
InstaxData as of Sep 9, 2026 · Based on 28 AI responses · Shares cover the last 30 days · See how Parse measures this
Film, Photography & Streaming Gear
| #30d | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Instax⌐ FujifilmThe top choice for beginners, offering ease of use and affordable film. | The top choice for beginners, offering ease of use and affordable film. | 46% |
| 2 +2 | The Odyssey | 36% | |
| 3 -1 | instax mini Evo⌐ Instax | 32% | |
| 4 -1 | PolaroidRecommended for its iconic, vintage aesthetic and classic larger square prints. | Recommended for its iconic, vintage aesthetic and classic larger square prints. | 29% |
| 5 | Amazon | 29% | |
| 6 | OObsession (Board Game) | 18% | |
| 7 | Instax Mini⌐ Fujifilm | 18% | |
| 8 | A24 | 18% | |
| 9 | Polaroid Now⌐ Polaroid | 18% | |
| 10 | Fujifilm | 14% | |
| 11 | Spider-Man: Brand New Day | 14% | |
| 12 | Blue Heron | 14% | |
| 13 | 11% | ||
| 14 | Marvel⌐ Disney | 11% | |
| 15 | Fjord⌐ Accenture | 7% | |
| 16 | 7% | ||
| 17 | Coyote vs. Acme | 7% | |
| 18 | Polaroid Go⌐ Polaroid | 7% | |
| 19 | myFirst | 7% | |
| 20 | SSeeds | 7% | |
| 21 | Once Upon a Time in Harlem | 4% | |
| 22 | Obsession (2025 film) | 4% | |
| 23 | MUBI | 4% | |
| 24 | Kingdom of the Planet of the Apes | 4% | |
| 25 | Toy Story⌐ Disney | 4% |
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AIEmerged in late 2025 to become the dominant critics' choice by February 2026.
Rose from rank #10 to #3 between October 2025 and March 2026.
InstaxPolaroidAI responses consistently frame this choice as a two-brand race between
Academy AwardsAnswers to this prompt evolved significantly, reflecting the film awards season. In late 2025, responses cited the previous Oscar winner, *Anora*, and aggregators like 
PolaroidAcross 28 AI responses, Instax is mentioned most, named in 46% of them, followed by The Odyssey (36%) and instax mini Evo (32%).
Parse measures each brand's mention rate — the share of answers naming it — across 28 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
InstaxInstaxPolaroidAI responses consistently frame this choice as a two-brand race between
Academy AwardsAnswers to this prompt evolved significantly, reflecting the film awards season. In late 2025, responses cited the previous Oscar winner, *Anora*, and aggregators like
Market map · 5 of 31 labelled
AI picks by need
Market map · 5 of 31 labelled
AI picks by need
