Data as of Aug 25, 2026 · Based on 1,037 AI responses · See how Parse measures this
Business Intelligence & KPI Reporting Software
Parse
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Microsoft has surged to lead AI recommendations for business intelligence software, overtaking formerly dominant specialized platforms. This shift highlights a broader trend where AI assistants now frequently champion foundational data tools like and Google Sheets, especially for revenue and retention analysis.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Rose dramatically from #15 to #1, now the top recommended BI vendor. | 13% | |
| 2 | Slipped from #1 to #11, but remains a key citation for QBRs. | 10% | |
| 3 | 9% | ||
| 4 | 7% | ||
| 5 | Climbed into the top 5, frequently named for revenue quality analysis. | 7% | |
| 6 | Emerged as a top recommendation for analyzing revenue from exports. | 6% | |
| 7 | 5% | ||
| 8 | A dominant source for HRBP metrics in late 2025 responses. | 4% | |
| 9 | 4% | ||
| 10 | Fell from #2 to #6, but still regularly cited for RevOps metrics. | 4% | |
| 11 | Gained visibility as a specialized tool for revenue retention analysis. | 4% | |
| 12 | 4% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
gainsight.com is the page AI reaches for most here, cited in 32% of analyzed answers.
Dropped from #1 mention rank in December 2025 to #11 by March 2026.
“A central platform for running QBRs.” → “A source of guidance and templates for QBRs.”
Emerged to become the top cited brand for revenue analysis in March 2026.
Fell from #2 in December 2025 to #6 in March 2026.
Jumped from rank #40 to #3 between December 2025 and March 2026.
Microsoft has surged to lead AI recommendations for business intelligence software, overtaking formerly dominant specialized platforms. This shift highlights a broader trend where AI assistants now frequently champion foundational data tools like Microsoft Excel and Google Sheets, especially for revenue and retention analysis.
Across 1,037 AI responses, Microsoft is mentioned most, named in 13% of them, followed by Gainsight (10%) and Alphabet (9%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,037 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
In late 2025, ChatGPT answers consistently cited specialist RevOps tools like Cognism and Default, along with CRM leader Salesforce. By early 2026, recommendations became more varied, featuring a mix of general tools from Google and
Microsoft before newer specialized platforms like RevOps.io gained traction in March.
Brands mentioned
What are the key metrics that a revenue operations manager should be tracking and reporting on?
In late 2025, ChatGPT answers consistently cited specialist RevOps tools like Cognism and Default, along with CRM leader Salesforce. By early 2026, recommendations became more varied, featuring a mix of general tools from Google and
Microsoft before newer specialized platforms like RevOps.io gained traction in March.
AI recommendations for this prompt evolved significantly, starting with foundational tools like Microsoft Excel in late 2025. Through early 2026, product analytics platforms like
Mixpanel and became dominant before AI Overviews began heavily favoring payment provider for this use case in March 2026.
Brands mentioned
Best revenue quality/retention analysis from exports?
AI recommendations for this prompt evolved significantly, starting with foundational tools like Microsoft Excel in late 2025. Through early 2026, product analytics platforms like
Mixpanel and
Amplitude became dominant before AI Overviews began heavily favoring payment provider
Stripe for this use case in March 2026.