Data as of Aug 25, 2026 · Based on 1,003 AI responses · Shares cover the last 30 days · See how Parse measures this
Window Coverings and Privacy Solutions
Parse
https://parse.gl
IKEA has become AI's top recommendation for window coverings, praised for its broad range of affordable and stylish curtains. Meanwhile, the market has seen a significant shift away from generalist retailers, with specialized brands like rapidly gaining prominence for high-performance blackout solutions.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A fast-rising brand, becoming the top choice for 100% blackout curtains. | 33% | |
| 2 | 24% | ||
| 3 | The new leader, frequently recommended for affordable and stylish light-filtering curtains. | 22% | |
| 4 | A top choice for cordless and easy-to-install Roman shades. | 22% | |
| 5 | 20% | ||
| 6 | Frequently cited for affordable, easy-to-install cordless Roman and bamboo shades. | 20% | |
| 7 | A growing favorite for thermal insulated blackout curtains, especially for day sleepers. | 16% | |
| 8 | 15% | ||
| 9 | 15% | ||
| 10 | 14% | ||
| 11 | 12% | ||
| 12 | 12% | ||
| 13 | 11% | ||
| 14 | Recommended for high-quality fabrics and a more luxurious aesthetic in curtains. | 11% | |
| 15 | 10% | ||
| 16 | Fallen from its top spot, now mainly cited as a marketplace for other brands. | 10% | |
| 17 | 9% | ||
| 18 | 9% | ||
| 19 | 9% | ||
| 20 | 9% | ||
| 21 | 8% | ||
| 22 | 8% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | Gaining ground as a premium, style-focused option for linen and sheer curtains. | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
bobvila.com is the page AI reaches for most here, cited in 37% of analyzed answers.
Jumped from rank #10 to #2 between Oct 2025 and Mar 2026.
Dropped from #1 to #6 overall between Oct 2025 and Mar 2026.
“A primary retailer alongside its own 'Amazon Basics' brand.” → “A general marketplace that sells other recommended brands like Nicetown or Sun Zero.”
Fell from rank #4 to #12 between Oct 2025 and Mar 2026.
Emerged to dominate responses for custom-fit light-blocking inserts since Nov 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 27% | 20% | ||
| 16% | 20% | ||
| 18% | 6% | ||
| 18% | 0% | ||
| 0% | 17% |
The two models disagree most about Blinds.com (ChatGPT #7, Google #24) and Nicetown (ChatGPT #4, Google #21).
Across 1,003 AI responses, Sun Zero is mentioned most, named in 33% of them, followed by The Home Depot (24%) and IKEA (22%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,003 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Where can I find blackout curtains that actually work?
Early responses in late 2025 recommended a mix of general retailers like Amazon and
Target. Since December, recommendations have focused on specialized brands like
Sun Zero and , with also consistently mentioned as an affordable and effective option.
AI assistants consistently recommend high-performance brands like Sun Zero and for this prompt, citing their multi-layered designs for blocking light and noise. and are also recurring suggestions, positioned as effective and stylish choices.
What are the best blackout curtains for a day sleeper's bedroom?
AI assistants consistently recommend high-performance brands like Sun Zero and
Nicetown for this prompt, citing their multi-layered designs for blocking light and noise.
IKEA and
Quince are also recurring suggestions, positioned as effective and stylish choices.