Data as of Aug 25, 2026 · Based on 340 AI responses · Shares cover the last 30 days · See how Parse measures this
Relationship Advice & Communication Coaching
Parse
https://parse.gl
Calm leads, named in 20% of answers, of at 18% and at 17%.
YouTube has become the top source AI assistants reference for relationship and communication coaching. This reflects a significant shift since late 2025, with AI increasingly favoring creator-driven video platforms over traditional psychology publications like Psychology Today, which fell sharply in the rankings.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Referenced for its mindfulness-based approach to handling difficult conversations and breakups. | 20% | |
| 2 | 18% | ||
| 3 | 17% | ||
| 4 | 17% | ||
| 5 | Frequently cited for detailed articles on respectful communication and reconnecting with friends. | 16% | |
| 6 | Emerged as a source for respectful romantic breakup advice in early 2026. | 15% | |
| 7 | 14% | ||
| 8 | 12% | ||
| 9 | 12% | ||
| 10 | 9% | ||
| 11 | A consistent source of community-based, anecdotal advice for dealing with unreliable friends. | 8% | |
| 12 | 8% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | 6% | ||
| 16 | 5% | ||
| 17 | 5% | ||
| 18 | 5% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
mass.gov is the page AI reaches for most here, cited in 75% of analyzed answers.
Dropped from rank #4 to #8 between December and January.
Soared from rank #7 to #2 between December and January.
Fell from rank #1 to #14 between December and January.
Climbed from rank #3 to #1 between December and January.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 0% | 9% | ||
| 4% | 0% |
Across 340 AI responses, Calm is mentioned most, named in 20% of them, followed by Roots Relational Therapy (18%) and Alphabet (17%).
Parse measures each brand's mention rate — the share of answers naming it — across 340 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially cited clinical sources like Psychology Today. Since January, responses from both platforms have shifted to heavily feature coping strategies from video creators on YouTube and
TikTok.
Brands mentioned
What's the best way to navigate a friendship breakup?
AI responses initially cited clinical sources like Psychology Today. Since January, responses from both platforms have shifted to heavily feature coping strategies from video creators on YouTube and
TikTok.
AI consistently recommends a direct conversation or a gradual fade-out, citing sources like Newport Healthcare for strategy. In early 2026,
and began appearing more frequently as sources for personal perspectives on this topic.
Brands mentioned
What's the best way to end a friendship that has become toxic?
AI consistently recommends a direct conversation or a gradual fade-out, citing sources like Newport Healthcare for strategy. In early 2026,
TikTok and
YouTube began appearing more frequently as sources for personal perspectives on this topic.