Data as of Aug 25, 2026 · Based on 669 AI responses · Shares cover the last 30 days · See how Parse measures this
The Internal Revenue Service (IRS) is now the most frequently cited source in AI-generated answers about retirement savings plans. This reflects a broader shift where AI models increasingly favor official government sources for rules and financial media for strategic advice, moving away from an earlier reliance on brokerage firms for definitions.
Retirement Savings Plans
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A frequently recommended provider for opening IRAs and self-employed retirement accounts. | 24% | |
| 2 | The top-cited source for official rules on contributions, limits, and plan types. | 22% | |
| 3 | 14% | ||
| 4 | Co-mentioned with Fidelity and | 12% | |
| 5 | Its citation frequency has decreased, following a similar trend as other financial media. | 11% | |
| 6 | Prominence declined from a top definitional source to one of many references. | 10% | |
| 7 | 8% | ||
| 8 | 7% | ||
| 9 | 6% | ||
| 10 | 6% | ||
| 11 | 5% | ||
| 12 | 4% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 4% | ||
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
fidelity.com is the page AI reaches for most here, cited in 65% of analyzed answers.
Dropped from the #2 most-cited source in Dec 2025 to #11 by Mar 2026.
“A primary source for defining account types and rules.” → “One of several contextual sources, with government agencies now leading on rules.”
Emerged in early 2026 to become a top-cited option for solopreneurs.
Rose from rank #27 in Dec 2025 to #7 in Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 31% | 18% | ||
| 2% | 27% | ||
| 4% | 27% | ||
| 7% | 20% | ||
| 0% | 11% |
The two models disagree most about Charles Schwab (ChatGPT #4, Google #1) and Nabers Group (ChatGPT #1, Google #4).
Across 669 AI responses, Fidelity Investments is mentioned most, named in 24% of them, followed by Internal Revenue Service (22%) and Vanguard Investments Canada (14%).
Parse measures each brand's mention rate — the share of answers naming it — across 669 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI models consistently recommend opening a Traditional or Roth IRA as the primary strategy. Major brokerage firms like Fidelity and Vanguard are the most frequently suggested providers for these accounts across the entire period.
Brands mentioned
What is the best way to save for retirement if my employer doesn't offer a 401(k)?
AI models consistently recommend opening a Traditional or Roth IRA as the primary strategy. Major brokerage firms like Fidelity and Vanguard are the most frequently suggested providers for these accounts across the entire period.
Responses consistently recommend Solo 401(k) and SEP IRA plans, detailing their respective contribution limits and benefits. Over the observation window, citations of the IRS for official rules dramatically increased, making it the top source by early 2026, while mentions of Solo 401k plans also surged.
I'm self-employed. What are the best retirement savings options for me?
Responses consistently recommend Solo 401(k) and SEP IRA plans, detailing their respective contribution limits and benefits. Over the observation window, citations of the IRS for official rules dramatically increased, making it the top source by early 2026, while mentions of Solo 401k plans also surged.