Jonah Berger in AI answers

Jonah Berger is a Wharton School professor and internationally bestselling author whose work explains why things catch on, how to influence others, and how to drive change. The site features his books—Contagious, The Catalyst, Magic Words, and Invisible Influence—plus online courses, speaking engagements, and consulting for major organizations such as Apple, Google, Nike, GE, and the Gates Foundation. It also provides videos and other resources on consumer behavior and social influence.