How AI describes Is It Leather?

Is It Leather? runs a consumer education campaign advocating for real, ethical, and sustainable leather and promoting transparent labeling to distinguish authentic leather from fake or synthetic alternatives. It describes natural leather as a by-product of the meat and dairy industry that is durable, breathable, biodegradable, upcyclable and long-lasting, contrasting it with plastic-based faux/Pu leathers. The site also offers a shop of real leather products across automotive, footwear, apparel, and furniture, and encourages customers to demand labeling proof such as 'Where’s the label?'.